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Build your creative brand

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Lilla has a few choice words to say about your brand, and it might not be what you are expecting. Watch this video for some advice on how to build your creative brand and make it really special.

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15 Responses to “Build your creative brand”

  1. Thank you so much for this post. I have been thinking a lot about this since my work is brand designing—my heart is illustration. I heave been designing and building other people’s looks for years and not giving the same thought and respect to my own. My goal before MATS starts up is to make a mood board of my own work with one criteria—it has to have made my heart happy while making it.

  2. I’ve been honing in on what makes my ‘brand’ unique ~ its over the top colour, quirky animals and mad patterns. I know what mediums I like to use and I use them almost exclusively. My ‘brand’ is becoming recogisable and people who have seen some of my art will come up to me at expos or art markets and point and say I know who you are or I’ve seen your work at ……
    So that is a great sign. Now to take that recognistion and make it global :D

  3. Ahhh, branding! That is my biggest challenge right now. How do I revamp my website, which will include my three very different illustration styles, into a professional cohesive online portfolio that inspires and delights? I’m starting MATS class this week so we’ll see how I do!

  4. I’ve really been mulling over “brand” and “style” lately, getting bogged down at looking (and, I’ll admit…comparing my work) at other artists’ styles. I needed to hear this, for sure! Think I’ll go sit quietly with a sketchbook, and draw and write what makes my brand “me.” :) Thank you!

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