Instagram is a way that Art Directors are increasingly finding fresh work and discovering new artists.
The @makeartthatsells Instagram page
It’s an easy interface to work with and anyone can do it. Here are some tips and pointers from the team:
1. Use your name or studio’s name as the IG account. Keep it simple for people to find you!
2. Give a clear explanation of who and what you’re doing in your profile with an email or link to your website if applicable.
3. Be creative with your photos of the work. Give them context and a setting by showing your art supplies beside the works.
Photo and work by artist Katie Vernon, Global Talent Search Winner 2015
4. Film a short video of you working in action. A little video of you actually painting is really neat to see! Use the time lapse feature on your iPhone or download an app for it to be condensed. Boomerang can be a fun little tool also.
5. Share pictures of your studio, work space or bits of inspiration throughout your day.
6. Post seasonal content. Have fun doing a countdown to holidays using relevant images.
7. Jump onto the #100DayProject and search for any other projects that a larger body of artists are doing. It’s a great way to find other like minded people and to be in front of a bigger audience.
8. All about those #Hashtags: They should be relevant and clear. Do your homework and see what other artists are using. Use a little humor. Don’t be too general.
9. Post with consistency and regularity. Schedule the time into your weekly calendar and stick to it. While you may find certain times of the day or week are ideal to post, remember Instagram is worldwide and it’s always a peak time somewhere.
10. Engage your audience when you post. If you’ve done two different colorways of a design, post both and ask them which they like best and to reply in the comments portion.
And lastly, have fun with it! This is a fun way to share your work, connect with other artists and to put your work in front of Art Directors.
Do you have any Instagram tips to share?
Pop on over to our Instagram post today here and add your comments.
Be sure to follow @makeartthatsells on IG!
Join Lilla and Zoe on Periscope today
We are currently in Brighton, England filming video for our new ecourse “Illustrating Children’s Books”. (join the waitlist).
We did an impromptu broadcast yesterday (you can watch the replay here) and will back today approx noon EST to answer any questions you might have about the new ecourse. So bring your questions and we will see you there! Follow Lilla on Periscope HERE
June Bootcamp gallery now live!
The June gallery from our 2016 Make Art That Sells: Assignment Bootcamp class is now live! This one is an absolute cracker. You can view it HERE
The MATS Team
