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Make your 2018 resolution count! Our hugely popular Assignment Bootcamp starts in less than 2 weeks! See our students’ videos!

It’s almost time to begin a brand-new year again! Kick off your creative 2018 with a bang by signing up for Assignment Bootcamp, which starts on January 8th! Consider it a present to yourself or a resolution that you’ll actually keep! 

Assignment Bootcamp will help you stay motivated – the best way to improve your art career is to make more art! It will give you structure. It can be so hard to do it on your own – this way you don’t have to. And it will be super fun! 

Frida Hammar’s Bootcamp 2017 assignment submissions 

Sign up now to get something from a top art agent every single Monday, for five months, to grow your artwork, your portfolio, and your career?

We’ve also got bonus materials, killer assignment prompts each month, and NEW creative monthly insights by Creative Director & Product Expert Margo Tantau, who co-teaches Creating Collections for Home Décor with me.

NEW for 2018! I will be doing one of my fabulous Facebook Lives the very first day of class on January 8th when you get your first mini assignment. I will answer your questions and give you some juicy pro tips to help you with your first mini assignment!

What’s better than MATS Assignment Bootcamp? Assignment Bootcamp Plus!

We’ve also launched a new bundle for 2018 which includes our wildly popular Assignment Bootcamp online course and our brand-new MATS Portfolio Review Live course!

Bootcamp Plus runs from January 8th to June 29th, 2018. Sign-up today & save 20% when you buy both courses together in a bundle!

Want to hear what some of our alumni have to say? Watch these information & gorgeous 1-minute videos!

Happy New Year from all of us at MATS! xx

P.S. Get something to boost your creativity every single Monday for 5 months! Join us in Bootcamp! 

People buy your joy! Save on our new Bootcamp bundle!

“People buy your joy. The consumer does, the manufacturer does, the art director does. They can sense it in your work. So how do I help you find that place of joy in your art-making? That’s what I do in my courses.” – Lilla Rogers

Hear what Lilla has to say about career longevity:

Want to find joy in your art-making?

Sign up for Assignment Bootcamp, which starts on January 8th, 2018! It’s a motivating and flexible 5-month structured program of monthly assignments to help you build a strong body of work. The course is lots of fun and is for artists (including beginners!) of all levels

What will you get in Bootcamp?

You’ll get fun and marketable subject matter geared toward the hottest markets such as Gift, Children’s Books, Editorial (magazines illustration), Wall Art, to name a few. The subject matter is drawn from the trend reports that Lilla creates for her own highly-successful artists. Now you can get a sneak peek at that inside information.

The assignments are meant to inspire and challenge you. You’ll make fresh pieces in your own style that sell to hot markets. You’re encouraged to be yourself and do it your way, in your medium.

You get something every single Monday in Bootcamp! Imagine waking up every Monday, to a new mini assignment, a fun video, an inspiring new trend hand-picked for you by Lilla, or even a big assignment!

What’s new for Assignment Bootcamp 2018?

Assignment Bootcamp is always full of lots of creative goodness, and 2018 is going to include some new and exciting extras!

NEW! We’ll have the pleasure of being joined by industry and product expert Margo Tantau, who has years of experience creatively directing for companies including Hallmark, Madison Park Greetings, and Midwest-CBK! Margo also co-teaches the hugely popular Creating Collections for Home Décor course with Lilla. She’ll be joining us as an expert contributor & will be sharing all kinds of insider information on various markets throughout each month of Bootcamp!

NEW! Lilla will be doing one of her fabulous Facebook Lives the very first day of class on January 8th when you get your first mini assignment. She’ll answer your questions and give you some juicy pro tips, so sign up now! Don’t miss out on one of our most popular e-courses.

Audrey Szabo’s Bootcamp 2017 assignment submissions

Want Bootcamp and access to more of Lilla’s insights & expertise?

Sign up now for Bootcamp Plus bundle, which includes Assignment Bootcamp and our brand new course, Portfolio Review Live (which starts in June 2018) and saves you over 20% off the full price!

What’s included in MATS Portfolio Review Live?

In this lively new 4-week course, each week Lilla Rogers will review a randomly selected artist’s website in an hour-long in-depth LIVE portfolio review on Facebook Live. The participant will be chosen at random each week, and it could be YOU! In addition, Lilla will offer tons of advice to help you succeed in your career. You never know what will happen in each review as they are live and unscripted. All videos will be recorded & saved in the course classroom in case you can’t attend the live versions. You are able to opt out of having your portfolio reviewed but can still watch the reviews, ask questions, and participate in the interactive discussions with Lilla & your MATS classmates if you like!

Hurry! Sign up here. Assignment Bootcamp starts on January 8th!

Want to see your artwork in this year’s MATS holiday newsletter?

*New contest alert!*

Art by Katie Vernon

We’re feeling festive at Make Art That Sells! We’re looking for art to animate for our 2017 Make Art That Sells holiday newsletter.

The winner will get their artwork animated (and will win a little something extra)!

If selected, your animated art will go out in our newsletter to tons of artists, art directors, and agents! Here’s an example of animated art:

Art by Kate Mason and animation by Natasha Dewitz


Lilla has come up with an assignment for you to illustrate: Draw your favorite festive winter beverage! Hot cocoa with chocolate sauce? Spearmint tea with wild honey and peppermint leaves as a garnish? Brandy egg nog in a vintage shot glass? Is it in your favorite mug? Do you drink it with friends or alone on a hammock? Do you want to draw it as a recipe, listing the ingredients? How did you come up with this drink? Is there a story behind it? Why is it your favorite? Is it traditional in your country? Is it a made-up beverage?

You have total creative freedom, just make it holiday-ish in some way! Lettering is fine to add. Add your name/signature to your art.


  • Create your image as a Photoshop (PSD) or Illustrator (AI) file
  • Size: 2100 x 1500 pixels and landscape (7” x 5”)
  • 300 dpi
  • RGB
  • Your art needs to be in layers so that it can be animated. Any number of layers is fine.


  • Submit a JPG
  • 150 dpi
  • RGB
  • Size: 2100 x 1500 pixels and landscape (7” x 5”)

Please only email us the 150 dpi JPG. The winners will be notified once chosen & then we’ll ask for the PSD or AI file before having it animated.

Due Date:

Send your holiday-themed artwork to [email protected] before midnight (PST) December 10th. *See competition rules below.


Lilla will choose the winner and Natasha Dewitz** will work her animation magic for the holiday card, which will be shared in a holiday newsletter with the MATS community at the end of December.


Be sure to follow us on Instagram for daily festive inspiration through Sunday, the 10th of December! Share your artwork with us using the hashtag #MATSholidaycard!

Don’t forget to submit your artwork before midnight PST on the 10th!

We can’t wait to see all your submissions!

The MATS Team xx

*COMPETITION RULES: Maximum one entry per person. Any and all work submitted must be your own. You give permission to Make Art That Sells to use any images you submit to this competition in any current or future class-related marketing or promotional strategies, online or offline. You will always be credited and will retain the rights to your work. The winner will be chosen by Lilla Rogers. Please ensure your entry is submitted in JPEG format at 150 DPI (saved for web). The winner will be notified once Lilla has chosen, and will be requested to submit the original PSD or AI file for animation. All submissions must be emailed to [email protected]. Submissions sent elsewhere and/or in the incorrect format will not be considered as entries to the competition. Any submissions received after the closing time of 11:59 PM PST on December 10th, 2017 will not be eligible. This competition is open to anyone over the age of 18 from any country. There is no cash alternative.

**If you’re interested in having Natasha work on your project, send an email to [email protected]

Alumni success ‘spotlight’ interview with Meghann Rader


We are so proud of our Make Art That Sells Alumni, and we are pleased to feature a series of spotlight interviews showcasing their successes and artwork. We’ve asked them to share how the MATS courses have helped them learn and grow. You can see more Alumni Success stories here


Today, we have an interview with Meghann Rader who has taken MATS A and B, Bootcamp, Illustrating Children’s Books and entered our previous Global Talent Search.

Tell us a little about how you got started in art and design

Like most artists, I’ve always been making art in some form or another. I eventually made my way to the Emily Carr Institute of Art and Design in Vancouver, British Columbia where I studied painting and printmaking. Art school was a great experience but it didn’t teach me anything about making a living from my art. I left school feeling very lost and ended up working at a local art supply store for several years before making another go at art. I tried my hand at Etsy for a while and was even a featured seller at one point but things never really took off for me there. I discovered Lilla and the MATS classes at a real low point in my creative life and I new instantly that this was the right path for me.

Lilla always says “People buy your joy.” What brings you joy?’

What brings me joy is getting lost for hours in the process of art making. It’s a meditative place that I find incredibly calming but also very challenging and satisfying at the same time. The possibilities of new ideas are always exciting and nothing is more rewarding than pushing through the difficulties of a piece and finding something beautiful and unexpected on the other side.

Which is your favorite market(s) to design for and why?

I once had a teacher at art school tell me that I was a 2D person which is so true! I like a good old flat surface to work on. I’m in love with all forms of stationary and books. I would also love to try my hand at some editorial work. I really enjoy the story telling aspect that those markets allow for as well.

What are you working on currently?

I’m working on a couple of exciting projects that are top secret at the moment! I’m also part way through a personal project that I’ve really been enjoying, illustrating the signs of the Zodiac. Once things calm down a bit I’d really like to spend some time working on my book illustration portfolio.

What are some of the key things you have learnt from the MATS experience?

One of the most important things I’ve learnt is how to make a living as an artist. I had never heard of licensing before and commercial illustration was not a topic of conversation at my conceptually driven art school. Lilla also taught me how to break a brief down into scheduled manageable chunks which has really helped me confidently tackle larger jobs. As she says, “Yard by yard it’s hard, inch by inch, it’s a cinch!”

How have the classes helped your artwork evolve /grow?

The classes gave me time and permission to experiment. I could see my work developing with each new piece and Lilla’s wise words are so encouraging. I’ve never been someone who can instantly create a piece of art off the top of my head and I would often struggle with starting something new. Now I know exactly how to tackle a new project and I get excited about the possibilities rather than overwhelmed by them.

Any aha moments during MATS you would like to share?

There was a bootcamp assignment to illustrate a 1920’s themed colouring book cover. This was a real aha moment for me because it was the first time I saw my “style” coming out in an authentic way. I really loved the line work and flat colour in that piece and I also realized just how much I love drawing people. Everything just kind of clicked into place when I made that piece.

What are your key successes since taking a MATS class?

This past spring I worked on my first range of stationary with a wonderful company, Bespoke Letterpress. The range is based on the Twelve Days of Christmas and features several greeting cards, gift tags and double sided wrapping paper. Seeing my artwork printed on beautiful card stock with letterpressed gold foil was a real thrill!  I also have a line of tech and phone cases with Case Station,, and have had my work featured in Uppercase Magazine, Flow Lesebuch and Illustrated Maps by Carolina Amell.

How would you describe taking a MATS class to a fellow artist looking to develop their art

Quite simply, MATS taught me everything I wish I learned in art school but didn’t. It really is one of the best things you can do for your creative career. There is so much value packed into these courses as well, they are definitely worth it.

What is your dream gig for your artwork?

I would love to be illustrating books and book covers. My dream gig is to one day illustrate a classic novel.

See more work here: Website | Facebook | Instagram



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Would you like to experience the Make Art That Sells classes yourself? Browse our live and self-paced classes here

Graduates of our courses have gone on to win work from clients such as Hallmark, Robert Kaufman Fabrics, Oopsy Daisy, Uppercase Magazine, West Elm, Midwest CBK, and more. It is industry learning that works in the real world. Find out more HERE and start today!

HURRY! The MATS GIANT CYBER SALE ends today! Last chance to save up to 50% off all MATS 2018 courses!

Hurry! This is your best opportunity to save big; our BIGGEST sale of the year ends tonight!  

Here’s what’s on offer: 

50% OFF: The ART JUICE PACK bundle (includes brand new courses for 2018!) 

50% OFF: The REP PREP bundle (includes brand new courses for 2018!) 

50% OFF: The ART BIZ BLAST bundle (includes brand new courses for 2018!) 

50% OFF: The MY YEAR OF ART SCHOOL bundle (includes brand new courses for 2018!) 

30% OFF: MATS A self-paced course 

30% OFF: MATS B self-paced course 

30% OFF: MATS Creating Collections for Home Décor self-paced course 

30% OFF: MATS Assignment Bootcamp (January 2018 start) 

30% OFF: Illustrating Children’s Books (February 2018 start) 

30% OFF: Portfolio Review by Lilla (brand new for 2018!) 

There’s something for every budget in our sale, but all offers must end TONIGHT! Don’t miss out – act now! 

5 Reasons why our brand-new ‘My Year of Art School’ bundle is for you!

Lots of our students have asked for a whole year of Lilla and Make Art That Sells so we’ve put together this amazing 50%-off bundle to help you make 2018 the year your art shines!

See what Lilla has to say about the bundle below:

  1. You’ll get 12 solid months of our highly-regarded, power-packed courses
  2. You’ll have accountability & deadlines to keep you motivated and on track
  3. You’ll broaden your portfolio by doing assignments for a range of markets which potentially increases your income
  4. You’ll learn everything you need to be a thriving illustrator—from business tips to portfolio tips to even drawing faces!
  5. You can spend 2018 with Lilla and her incomparable brand of support and encouragement!

Lilla says, “I am particularly excited about this bundle! I know they will be a very motivated bunch and it’ll be a joy to watch them grow.”

Because this is such a special bundle, we’ve decided to include an interactive Facebook Live with Lilla and only the students that are signed up for this bundle.

AND the first 25 people to sign up will receive this gorgeous Lilla Rogers Studio 2-sided tote bag with art by her artists Tara Lilly & Sarah Walsh! What a great bag to carry all your supplies and sketchbook!

Don’t miss out on our biggest sale of the year!
Sign up here before the sale ends!

(Sale ends at 11:59pm PST on November 27, 2018!)

See all the details of what is included in our largest bundle ever, by downloading our handy guide here!

After this sale, these courses will be sold separately at full price, so don’t miss your chance to save big & spend 2018 with Lilla!

Above: Projects commissioned for Lilla Rogers Studio represented artists. How do you get illustration gigs like these? Lilla will teach you how!


See you in class!

The MATS Team xx

The MATS GIANT CYBER SALE is still on! New classes! Big savings! This week only!

I’ve got so many exciting new things to share with you in 2018!

  • I’m launching a new series of video tutorials called Lilla’s Art Recipes
  • We’re launching an exciting new class about the business side of making money from doing what you love (based on huge demand from our dear MATS students!)
  • I’ll be doing live portfolio reviews for students
  • The Global Talent Search is coming back bigger and better than ever

And guess what? If you sign up for any of these things in our Cyber Sale (going on now!), you’ll get a big discount on all these exciting courses we have planned! We’ll roll the sales out again in early 2018 at full price, but act now to get your place at a discount!

Here’s a sneak peek of what I’m working on for Bootcamp next year:

Hurry and sign up now! The sale will be over on Monday, November 27th!

Inve$t in YOU! I’m looking forward to sharing all the excitement with you in class next year!

Lilla xo

The MATS GIANT CYBER SALE is HERE! 30-50% off everything!!

Click here to download our handy course guide!

It’s the most wonderful time of the year! Yes, the holidays are coming, but we’re also really excited because today we’re kicking off our GIANT CYBER SALE, which is the biggest MATS sale of the year!

Lilla writes: “I was so energized by today’s Facebook Live with my fabulous students, that I decided we should launch the GIANT CYBER SALE early!” Due to popular demand, we’re launching the GIANT CYBER SALE now! Head over to our site for huge savings NOW!

All your old favorites and some exciting new classes for next year are heavily discounted, but for this week only! All the new courses will be relaunching next year at full price. Sign up now to save big!

Let me teach you how to get beautiful projects like this.

How do you get your art on products like these? Let me teach you!

Now is the time to sign up during the BIGGEST sale of the year!

What’s on offer this year?  

  • Brand New courses for next year! 
  • Heavily discounted bundles (up to 50% off!) with early bird access to purchase new courses for 2018 at an amazing price! 
  • All individual courses are 30% off! 

To help you choose which is right for you, here’s a helpful guide 

Lilla’s checklist for you! Download your copy here. 

Details on this year’s offers:

Make art you love with Lilla’s brilliant assignments and build your portfolio! More great pieces = More $$.

You get:

  • MATS Assignment Bootcamp 2018 (5 months Jan-May 2018)
  • *NEW!* Lilla’s Art Recipes: Drawing People (self-paced, start anytime, to be released on March 1, 2018)
  • MATS A (self-paced, start anytime, learn all about the Bolt Fabric, Home Décor, Children’s Books, Wall Art and Gift markets)
  • MATS B (self-paced, start anytime, learn all about the Stationery, Baby & Children’s Apparel & Décor, Scrapbooking, Editorial (magazines) and Party Paper markets)

Save 50%! Find out more here. 

Having an agent can change everything. Give yourself the best chance of getting agent representation with this special bundle. 

You get: 

  •   Everything in the Art Juice PackPLUS: 
  •   *NEW!* LIVE Portfolio Review class with Lilla Rogers (Weekly LIVE portfolio reviews in June 2018)
  •   Entry into the 2018 Lilla Rogers Studio Global Talent Search with the chance to win representation from the studio plus a host of licensing deals and career development opportunities

Save 50%! Find out more here. 

Are you ready to take your art business seriously? Want to learn how to make and manage more money, and stay sane and happy running a business you love? This is for you. 

You get: 

  •   Everything in the Rep Prep bundlePLUS: 
  •   *NEW!* MATS MBA (3 week crash course in business + money, co-taught by Lilla Rogers + Beth Kempton)

Save 50%! Find out more here. 

Want to transform your art career in the next 12 months? Want 2018 mapped out for you, with an incredible learning opportunity every single month? Then this is the one for you.    

You get: 

  •   Everything in the Art Biz Blast bundlePLUS: 
  •   MATS Creating Collections for Home Décor (self paced, start anytime)
  •   MATS Illustrating Children’s Books (5 weeks from October 2018*)
  •   12 days of affirmations illustrated by Lilla Rogers (delivered in December 2018)

(*If you register for this bundle you will be automatically registered for the October 2018 class, but can request to move to the February 2018 class if you prefer) 

Save 50%! Find out more here. 

And that’s not all! Save 30% off all individual courses in the GIANT CYBER SALE!

Find out more about what’s on offer here 

*Note: Lilla’s Art Recipes: Drawing FacesMATS MBAGlobal Talent Search, and Illustrating Children’s Books (Oct 2018) are not available for individual purchase at this time 

How do I sign up?  

Just visit between November 21st & 27th to sign up and save big! These deals won’t last long!   

Lilla says: “I want gifted people to make money with their art. They deserve it. I want them to make art that sells, while being their own cool selves. That’s my deal. Sign up now to make better art and make more $. Make 2018 be the year your art shines! 

If you need any help figuring out what is the best fit for you, please don’t hesitate to contact the team at [email protected]. Make 2018 the year your art shines! 

See you in class! 

The MATS Team xo 


Lilla’s vintage bingo board!

I thought it would be fun to make you a key vintage bingo board so you could analyze your portfolio of work. I’ve listed the kinds of subject matter that attract top jobs. How many squares of the bingo board can you check off? (Post on Instagram using hashtag #MATSbingo. I’d love to see!)

Are you missing some categories? Are you loving a particular one and want to get more work in that category? Want to broaden your portfolio to attract more work? Or maybe you want to freshen up your style in your favorite category with inspiring assignments that I’ve written to help you do just that!

Now’s a great time, because our BIGGEST SALE OF THE YEAR starts TOMORROW! Up to 50% off! Keep an eye on your inbox and our website for details on the sale.

Make more art, make better art, get more work.



Alumni success ‘spotlight’ interview with Vicky Woodgate


We are so proud of our Make Art That Sells Alumni, and we are pleased to feature a series of spotlight interviews showcasing their successes and artwork. We’ve asked them to share how the MATS courses have helped them learn and grow. You can see more Alumni Success stories here

Today, we have an interview with Vicky Woodgate who has taken Bootcamp, MATS A, MATS B and MATS Creating Collections for home Decor. 

Tell us a little about how you got started in art and design

I have always wanted to be an artist from as far back as l can remember, so as soon as l could l sped off to art school studying at Chelsea School of Art in London. I finished my degree in Illustration and Graphic Design and like most students went and found myself on round the world back-packing trips. While away l got opportunities to paint murals – many in Australia, l got work as an illustrator for various pop magazines, and T-shirt companies – Australia was good to me.

Once returning to London l “fell” into working in the tv, theme-park and theatre world, painting huge backdrops, sets and rides, for wonderful clients like Universal, Warner Brothers, Tussards, The Globe and the BBC. After 10 years, much travelling and painting up ladders l missed illustration, l packed up and taught myself Illustrator and photoshop and reinvented myself as a digital freelance illustrator. It was hard, l managed to get an agent and l embarked over the next 10 years on editorial, educational and advertising work, it paid the bills but after a while l felt something was missing… hello MATS

Lilla always says “People buy your joy.” What brings you joy?’

Wildlife! The great outdoors –animals, birds, worms.. you name it.

Which is your favorite market(s) to design for and why?

I am new to children’s publishing and find it fascinating! Lets see how this goes for a while.

Vicky Woodgate book illustration

What are you working on currently?

An author-illustrated book about birds from around the world – called A World of Birds, with a journalistic- vintage diary feel with maps, facts and drawings- based on my merchandising line.

What are some of the key things you have learnt from the MATS experience?

Don’t be afraid to try something new, get back to drawing, really do follow your heart when it comes to content and the direction you want to go in.

How have the classes helped your artwork evolve /grow?

It gave me the confidence to try something new, get out of my comfort zone, get back to drawing.

Any aha moments during MATS you would like to share?

I love the philosophy of MATS and what Lilla and the team bring – people really do respond to your passion/joy. This gave me the incentive to just go for it and create a merchandising line after taking HOME DÉCOR. Off the back of that experience l put in a proposal to write and illustrate a book about my passion – wildlife to a publisher I admired.

What are your key successes since taking a MATS class?

Creating a merchandising line based on British wildlife (my joy) and getting a 3 book publishing deal! Yay!  Based on wildlife, tick two for joy.

How would you describe taking a MATS class to a fellow artist looking to develop their art?

Whether you are a beginner or have been in the creative industry for years, that is of no matter, the most important thing is to enjoy what you create, it does not have to be polished, it could just be a spark for something you will revisit later, that is what l took from it, don’t put pressure on yourself and feel you need to create a certain look. Be yourself, also take advice and learn from the teachings and those around you, its such a welcoming supportive community, understand and get used to the deadlines if you are new to this industry, but don’t punish yourself if you fail to finish on time, do it again, and you will get it. It takes practise and before you know it, it will be second nature. Take out of the courses what YOU need, then go out and go for it! But mostly – ENJOY IT!

What is your dream gig for your artwork?

I’ve got it! My first author illustrated book called Urban Jungle just came out, a huge city map book, showing all the wildlife found in our global cities, facts and stories and how we can better understand those creatures living right beside us! I am currently working on a 2nd book followed by the Urban Jungle sequel.


I always thought wouldn’t it be nice to write and illustrate my own book. So I decided to take time out and come up with a few concepts and create a proposal to send to publishers. I had no expectations, l was hopeful but knowing the huge amount of competition out there I was under no illusion that l would ‘land’ a deal. I had 3 ideas and went with my most “passion” subject “Wildlife” with the invaluable help of my great friend Zoe Tucker (who also teaches MATS Illustrating Children’s Books) – she steered me in a few important directions with my proposal. l spent two months coming up with research, look, layout and cover letter. Luckily my chosen publisher also loved the idea and we agreed a deal within a week of submission. Call it luck –timing- or just a good idea? Perhaps a combination of all three and a sprinkle of creative happy dust.

See more work here: Website | Instagram | Chiff chaff studio