I love nothing more than seeing an artist take one of my courses and watching their work bust out all over in fabulousness. You may think I’m just saying that to be braggy, but the proof is in the pudding. I expect the very best of my students and push them because I want them to make a living with their art.
Today I’m going to show you student work from our Creating Collections in Home Décor course that I co-teach with the lovely and savvy Margo Tantau, top creative director who delivers a ton of inside information to help students make outstanding pitches.
Check out the range of styles on these pitches for home décor collections done in class. I love that everyone can be themselves.
TIP 1: Show a product range in various substrates such as wood, glass, fabric, metal and ceramic, as Portia has done here:
Portia Monberg
TIP 2: The purpose of a home décor pitch is to communicate to the art director in a way they understand. Here, Carolyn shows how her gorgeous art would look on products. That’s why she gets fantastic work in this market.
Carolyn Gavin (One of the artists that I represent)
TIP 3: You want to deliver a gorgeous and on-trend color palette that holds together among your entire product range.
Casey Krimmel
TIP 4: Be sure your subject matter matches the market. Here, Anette is pitching to the children’s market using age-appropriate imagery.
Anette Heiberg
TIP 5: Vary the scale of your art. Corinna has blown up the butterflies on the cups for impact.
Corinna Buchholz
TIP 6: Katie doesn’t underestimate the client. That’s why she gets work from companies like Anthropologie.
Katie Vernon (One of the artists that I represent)
Sign up and start making your very best art to get the very best jobs. See you in class!
Xo
Lilla