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Who We Are

Make Art That Sells is an international collaboration between top art agency Lilla Rogers Studio and award-winning online education provider Do What You Love. Meet the team below.

Lilla Rogers


Lilla Rogers is the founder of Lilla Rogers Studio, a visionary art agency that represents over three dozen artists from around the world and has sold art for products worth over $100 million. An accomplished illustrator and painter herself, she has been in the business for over three decades. The Studio’s client list includes Crate & Barrel, Pier One, Land of Nod, Chronicle, the New York Times, Moda Fabrics, Blue Q, Crate & Barrel, Godiva, Barneys New York, Warner Brothers, IKEA, Target, Paperchase, and hundreds more.

The Studio represents some of the most sought-after artists worldwide and has licensed their artwork on a huge variety of products, such as bathing suits, teacups, scrubs, bathmats, puzzles, piggybanks, clocks, paper lanterns, children’s books, wall décor, and much more. Lilla is a trusted mentor to internationally renowned artists, and has taught throughout her career. She has lectured at venues such as ICON: the Illustration Conference, Printsource NY, the Creative Connection Event, art colleges and corporations, and is frequently interviewed for her expertise as an agent, trendsetter, and artist.

Lilla’s love for art inspired her to pursue a degree in fine art in San Francisco, a second degree in illustration, and launch a fruitful illustration career in New York City in the ’80s. But it was the entrepreneurial gene she inherited from her parents that led her into the agency business. Lilla has the extraordinary ability to recognize new artistic trends as well as technology developments that allow illustration to morph and take on a new life within the media revolution. Lilla’s book, I Just Like to Make Things, is a best-seller in ‘Business of Art’ on Amazon.

Beth Kempton

Beth Nicholls

Beth Kempton is a wanderer, an adventurer and a seeker of beauty. Her life story is a catalogue of wild and crazy experiences which she wouldn’t believe if she hadn’t been there herself. She has lived, worked or travelled in 50+ countries on every continent on earth. In amongst all that Beth has worked with UN agencies, global brands and NGOs all over the world, advising on corporate social responsibility, raised over $10 million for charity and earned a Master’s degree in Japanese.

And that was all before she founded Do What You Love.

Beth believes that ‘waiting for the weekend’ is no way to live your life — or design your career. And she’s living proof that there’s another option — one where the way that you feel about your work is just as important as the salary you take home.

Her company Do What You Love has helped people in over 70 countries harness their passion and start building the life they want, through its pioneering online courses, free resources and popular blog.

Not long ago, she was selected by Marie Claire magazine as one of the UK’s 16 most exciting young female entrepreneurs, and was more recently selected as a finalist for the Digital Entrepreneur of the Year Awards in the Education Entrepreneur category in recognition of the company’s outstanding online courses. She is also co-founder of MOYO, the world’s first online magazine dedicated to surface pattern design, which has had over a million views.

She is a keen photographer and writer, and harbours a secret dream to launch her own stationery line. With one small toddler and another on the way, Beth’s life as an entrepreneurial mother is a work-in-progress. Beth drinks tea with milk every morning, and often dreams of chocolate.

Jitna Bhagani


Jitna is a native Londoner who is back in her beloved hometown after 20+ years of exploring, studying, living, and working in different parts of the US, Spain, Ireland, and Germany. She’s married to a fantastic Swedish guy, and they are parents to a lovely daughter and probably the world’s most well-travelled and friendliest cat.

Jitna has a background in various entrepreneurial ventures and has worked for several big names in tech like Google, Hewlett-Packard, VMware and even a German tech start-up. She has a Bachelor’s Degree in International Business Management, a postgraduate certificate in International Business and an MBA.

She first got involved with MATS as a Bootcamp student after deciding to get back in touch with her creative side once she became a mother. She’s thrilled to now be a part of the team, and a continuing student!

When she’s not working on exciting things related to MATS, she’s constantly being a tourist at home and abroad, painting and drawing, learning new languages, reading lots of books (including plenty of colourful ones with her daughter), and walking and eating her way across London. She’s addicted to good coffee and good cheese, and dreams of writing and illustrating a children’s book someday!

Reine Sloan

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Reine joins us as our Marketing & Social Media Strategist. She has worked with some great places including Discovery Channel, Anthropologie and several top ad agencies—as well as at Lilla Rogers Studio, where she currently works as an Agent. She is passionate about both artists and communications, and loves to increase global awareness for our classes.

Reine says, “I’m thrilled and honored to be a part of the Do What You Love team, helping to spread the word about Make Art That Sells. I have always held a motto of ‘Do what you love and love what you do’ close to me and it’s awesome to work for such a company whose core value is exactly that!”.

She lives in the Boston area with her daughter and son. In her free time, you can find Reine either traveling or daydreaming about her next trip, playing with paints, sailing, or doing yoga.

Louise Gale


Louise provides friendly support to our course participants, making sure they have a valuable and enjoyable experience. In her own time, Louise can be found following her creative passions on her blog and Instagram

In her own words…

“Opening my heart, trusting in the universe and doing something I truly love everyday has unfolded a whole new world for me. I used to be someone who was constantly searching, and not really knowing what for, looking for things outside of myself, instead of looking within.  

In 2009, I picked up a paintbrush again, embarking on a new journey, leaving behind a corporate job with a windowless office. Soon after, I met Beth, at our first art retreat together, creating and both doing what we love. The moment we met I knew it was just the beginning. I have always believed that everything is connected and all the people I meet, the roads I travel and experiences I have, are there for a reason.  I am so thrilled to be part of the Do What You Love team (and supporting the Make Art That Sells courses within that role), because it means I am part of something I truly believe in. 

I am passionate about the universe, nature, color and the energy that is all around us. Doing what I love, in the ‘sweet spot’ of where I want to be.”     

Suzy Ultman


You can see Suzy Ultman’s gorgeous design work throughout the site and classrooms. We love the way Suzy’s icons bring the site to life, and add a little humor too.

Suzy was raised in central Pennsylvania, playing in the woods and collecting stickers. She finds inspiration in scouring antique shops and flea markets, spending time in nature, traveling far and wide, walking down quirky city streets and doodling on sticky notes. Suzy is represented by Lilla Rogers Studio. As part of the Lilla Rogers Studio gang, Suzy has worked with Chronicle Books, Land of Nod, Robert Kaufman Fabrics, K&Company, Madison Park Greetings, Oopsy Daisy and more. Her charming creations grace the shelves of Anthropologie, Urban Outfitters, Crate & Barrel, Target and Modcloth. The products range from holiday ornaments to bathroom decor pieces to stationery essentials to fresh, colorful fabric collections.

Company information

Make Art That Sells

All courses from the Lilla Rogers Studio School are produced and managed by Do What You Love Limited.
Company Name: Do What You Love Limited
Company Number: 06862873
Registered Address:
Ground Floor, Maclaren House
Talbot Road
Manchester M32 0FP
email: hello [at]