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Meet the team

Who are Make Art That Sells?

Make Art That Sells is an international collaboration between top art agency Lilla Rogers Studio and award-winning online education provider Do What You Love. Meet the team below.

Meet the team

Lilla Rogers (Co-Founder + Course Leader)

who are make art that sells

Lilla has been in the industry for almost four decades. With a degree in fine art from San Francisco and a second degree in illustration, she spent the 1980s working as a  full-time, highly successful illustrator, whose art has featured in publications including the New York Times Magazine, Vogue magazine, the Grammies, the program for Philip Glass’s new opera at Brooklyn Academy of Music and many more.

She then went on to found Lilla Rogers Studio, a visionary art agency that represents over three dozen artists from around the world and has sold art for products worth over $300 million.

As well as representing some of the most sought-after artists worldwide, the Studio has licensed artwork on a huge variety of products, including best-selling children’s books, home décor, major ad campaigns, magazines, wall décor, and greetings cards: their client list includes Crate & Barrel, Chronicle, the New York Times, Blue Q, Godiva, Barneys New York, Warner Brothers, IKEA, Target, Paperchase, Anthropologie, and hundreds more.

As an educator, Lilla has taught everyone from middle school to professional artists, and is renowned for her warm and whimsical teaching style. Her innovative approach includes breaking everything down into manageable steps, and she prides herself on keeping her students motivated and engaged, with plenty of surprises along the way. As both an illustrator and a teacher, Lilla fully understands the creative process and how to nurture the best in every artist: as she likes to say, she tricks you into doing your very best art.

Lilla is a trusted mentor to internationally renowned artists, has lectured at venues such as ICON: the Illustration Conference, Printsource NY, the Creative Connection Event, art colleges and corporations, and is frequently interviewed for her expertise as an agent, trendsetter, and artist. She has written a best-selling book, I Just Like to Make Things, and currently writes a column for Uppercase magazine.

Photo Credit: Sharona Jacobs

Beth Kempton (Co-Founder + Producer)

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Beth is an award-winning entrepreneur and bestselling self-help author, who has dedicated her business and career to helping people achieve their full potential. Before starting her own company almost a decade ago, Beth worked with UN agencies, global brands, and NGOs all over the world, advising on corporate social responsibility, instigating projects that have raised over $10 million for charity. She also has a Masters degree in Japanese, and is a Japanologist by training.

These days, together with her husband Mr. K, she runs three thriving and highly successful businesses – Do What You Love  (Founder), Make Art That Sells (Co-Founder) and Make It In Design (Co-Founder), all of which offer tools, resources and online courses for living an inspired life, and have supported tens of thousands of people in over 100 countries worldwide.

Beth’s four self-help books have been translated into 24 languages, and recommended by the likes of TIME Magazine, British Vogue, Psychologies and Irish Tatler. Beth also mentors other authors through The Book Proposal Masterclass (for adult non-fiction). She adores yoga and is a Reiki Master trained in the Japanese tradition in Tokyo.

British-born Beth describes herself as a wanderer, an adventurer and a seeker of beauty, with a slight obsession for Japanese stationery and chocolate. She is the mother of two small sweet girls, who make her laugh every single day.

Find Beth here:


Instagram @bethkempton


Twitter @dowhatyoulovexx

Podcast: www.bethkempton.com/podcast

BECKY MCCARTHY (mats manager)

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MATS Manager, and amateur artist, Becky lives in the beautiful and historical Georgian City of Bath, with her partner Anthony.

After gaining an MA in Fine Art & Context, at the University of the West of England, she had an extended break from the creative world. Disappearing for over a decade years into the corporate world, her artistic side took a vacation. With a move into the role of Operations Director for a publishing company, she was bolstered by the artistic atmosphere created by working alongside the design team.

Inspired, Becky ignited her own creative spark by taking several MATS courses. Now part of the Make Art That Sells team, she is excited to  play  her part in supporting others, wherever they may be in their creative journey.

Passions include  gorgeous colors, florals and a sense of contrast.  Pastimes include travel, especially soaking up  sunshine and culture, visiting galleries…………..with a meandering exit through the gift shop, doing yoga (highly inflexibly) and enjoyment of good coffee and wine.

Find out more on her website and Instagram feed.

Louise Gale (customer service + community manager)

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Louise provides friendly support to our course participants, making sure they have a valuable and enjoyable experience.

In her own time, Louise can be found hosting online art classes and sharing inspiration on her website and Instagram. She is also author of two  art books and has a permanent art collection at the Hoboken Historical Museum in NJ, USA. Her passions include nature, color, botanical mandala making, good food and wine!

In her own words:

“In 2009, I picked up a paintbrush again, embarking on a new journey, leaving behind a corporate job with a windowless office. Soon after, I met Beth, at our first art retreat together, creating and both doing what we love. The moment we met I knew it was just the beginning. I have always believed that everything is connected and all the people I meet, the roads I travel and experiences I have, are there for a reason. I am so thrilled to be part of the Make Art That Sells team because it means I am part of something I truly believe in.“

Louise has lived in the UK, Australia, and the USA and currently resides by the beach in southern Spain. She also enjoys remote working in inspirational places such as Bali, Cambodia and Costa Rica.

Jennie Stevenson (Social Media Officer)

Screen Shot 2018 09 24 at 11.08.18 Make Art That Sells Meet the teamJennie is the office wordsmith, an Oxford English grad who keeps an eye on our social media accounts and any copywriting that needs to be done.

After finishing university, she spent over a decade in London building up a varied CV which includes teaching antenatal classes, outside catering for the BBC, a postgraduate diploma in law and a foundation degree at the Wimbledon School of Arts.

While her first love will always be writing and words, Jennie is also a huge fan of art and is lucky enough to have enjoyed two amazing road trips, one across the US and one across Europe, cramming as many art gallery visits as she could into two six week stints (both trips also included plenty of pizza and coffee).

A Northerner born and bred, she recently fled the UK for southern Sweden, where she and her husband are comfortably outnumbered by a cat, three children and a no-longer-fictional dog. She met her husband at Glastonbury Festival in 2004 and these days they enjoy visiting smaller festivals as a family; her other hobbies include reading, making cups of tea that she then forgets to drink, and taking covert naps.

ZOË TUCKER (ART DIRECTOR, author, co-teacher)

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Zoë Tucker is a freelance art director, designer and writer of children’s books. With over twenty years of experience she has worked on quite literally hundreds of books – from baby books right up to Young Adult. Her main passion is for picture books and narrative storytelling. She’s a stickler for good characterization and loves the process of bringing a book come to life.

Over the last decade, Zoë has worked to deliver award winning books, with some of the most talented illustrators today, including Axel Scheffler, Lizzy Stewart, Nicholas Frith, Allison Colpoys, and Helen Stephens.

Helen Stephens is my hero! Her work is beautiful, straddling a modern world with a nostalgic style. She has a good sense of humour and an amazing work ethic and most of all she challenges me all the time. She responds to my comments but always pulls a blinder with something better!”

Through her work on Make Art that Sells, Zoë has discovered writing! Her first picture book for children, Ada and the Number Crunching Machine, was published in 2019, by NordSud in Switzerland and was described as: “Inspiring, feminist, and informative in equal parts.” Kirkus Reviews.

This was quickly followed by Zoë’s second book Greta and the Giants published by Quarto. Greta and the Giants tells the incredible story of Greta Thunberg’s climate strike, but with the help of talking wolves and big lumbering giants. It has sold over 100,000 copies and is translated into 25 languages.

In 2021, Zoë’s books We are the Supremes and We are the Beatles were published by Wide Eye Editions, an imprint of Quarto.

Zoë lives with her husband Adam, and their enormous cat Murray, on the south coast of England. Read more about Zoë on her website.

MARGO TANTAU, CREATIVE CO-OP (creative director, co-teacher)

MARGO2 Make Art That Sells Meet the teamMargo blends a passion for art, design and the people who create it, with an understanding of specialty retailing, manufacturing, and the challenges of being an independent artist. Margo’s love of possibility has taken her on an adventuresome creative path. She was able to turn the success of her unique retail store, Tantau, into a sought-after wholesale business. This favorite venture represented unique small artists nationally and internationally and specialized in products that would differentiate any retailer.

She has grown her manufacturing knowledge as Creative Director of Gift and Home Decor Company, Midwest of Cannon Falls/CBK, and Creative and Design lead at Hallmark. She is now Creative Director at Creative Co-op, and is relishing the opportunity to expand the reach of this global leader of wholesale home accessories and lifestyle products. 

Margo has always kept one foot in her own studio as well, and co-teaches “Creating Collections for Home Décor” with Lilla. She is a regular judge on the Global Talent Search and has worked with past winners to create entire home and gift collections which are now sold across the US. Margo has been described as “Fairy Good-Mother to Artists Everywhere” and loves to live into that personality. It is this passion that guides her creative spirit. 

Riley Wilkinson (creative director, TOY & GAME CREATOR and co-teacher)

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Riley is a child pretending to be a grownup!

For the last 25 years, he’s created toys, games, and entertainment for kids, families and adults. From wood puzzles to card games to talking microscopes, he’s worked as an inventor, designer, and creative director for toy and product companies since he started his career. His in-house experience includes Frank Schaffer imprint of McGraw-Hill, Educational Insights, MGA Entertainment, Maker Media, Mattel Creations, and American Girl. He’s worked with top-notch children’s publishers including Scholastic and DK. His work has appeared in Uppercase and Communication Arts.

Riley created the smash-hit game for preschoolers, The Sneaky, Snacky Squirrel Game, illustrated by Lucia Gaggiotti. Sold in countries around the globe, this award-winning preschool matching game has sold over two million copies since it was released. With nearly 5,000 five-star Amazon reviews, the award-winning game has won awards and the hearts of children,  inspired the development of four sister games and was published as a board book by Candlewick.

Today, he runs his own one-guy development studio where he collaborates with toy inventors, manufacturers, and content publishers. His experience in product scouting, development, design, writing, and manufacturing help him transform ideas into sellable, giggle-filled toys, and games. Riley has been a MATS devotee since 2016 and was a judge for two of the MATS Global Talent Search competitions. Most recently, Riley has headed up the new Let’s Invent!  Toy Design department at Lilla Rogers Studio.

Find out more about Riley on his Instagram and website.

Company information

MATS house logo Make Art That Sells Meet the team


All courses from Make Art That Sells are produced and managed by Do What You Love Limited.
Company Name: Do What You Love Limited
Company Number: 06862873
Registered Address:

Make Art That Sells

c/o Do What You Love

PO Box 61


EX12 9AT


email: hello [at] makeartthatsells.com

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