Invest in your creative career today with our professional development courses

Join the conversation!

June 2017 Bootcamp Gallery is now Live!


The fourth gallery from our 2017 Make Art That Sells: Assignment Bootcamp class is now live!

I really want you to see the magnificent work that the students (of all levels) have created. The gallery features beautiful pieces of original art inspired by the June class assignment… to design HAIRSTYLES OF ELLIS ISLAND FOR A COFFEE MUG.

There was so much fabulous work submitted in response to this brief, and we love the ongoing supportive energy in the Bootcamp community. What a generous, talented group of artists they are!

You can see their beautiful art here as we reveal this month’s Assignment Bootcamp 2017 Gallery.

Xo

Lilla

We’re hiring! Are you the Manager we are looking for?


Are you looking for an inspiring role that will allow you to help creative people succeed in the art industry? Are you positive, self-motivated, service-minded and super-organized? Would you like a flexible role in a friendly team, based out of the UK but internationally connected? If so, you might just be the Make Art That Sells (MATS) Project Manager we are looking for!

This is a rare opportunity to be part of Make Art That Sells (MATS), one of the world’s leading online educational experiences for artists wanting to make their work more commercially viable. We provide industry insight into the top ten hottest markets for art, and show artists exactly what they need to do in order to license and sell their work to clients all over the world. And we are looking for a Manager to be the hub and heartbeat of our team, working directly with MATS Founders Lilla Rogers and Beth Kempton.

If this is you, download the job description and application form at www.makeartthatsells.com/jobs now and be sure to submit the Application Form along with your resume to [email protected] by the deadline (midnight BST on Wednesday 12 July 2017).

Some important notes:

(1) This is a UK-based position. You will need permission to work in the UK and we are unfortunately unable to support visas or relocation.

(2) The successful candidate will be based remotely with most communication by Skype and email, with monthly meet ups.

(3) This is a managerial position not a design position (but you will be working on a creative project with a creative team so it will be super inspiring!)

Shortlisted candidates will be notified by email by Friday 14 July. If shortlisted you must be available for an interview in Southampton, UK, on Friday 21 July.

If you know someone who might be perfect for the role, please let them know about it!

Thank you so much!

Lilla, Beth and the MATS team

 

Lilla’s Top Picks: MATS B FB Live Review 2017/Editorial Market/Map


Lilla Rogers hosted an art review of our students’ incredible work created in our self-paced e-courses. Students were given fascinating assignments—one for the Wall Art market and one for the Editorial (Magazine) market. Below are my top picks from the Editorial submissions in MATS B. (Read the post for the MATS A class here)

 

For their Mini (warm up assignment), the students in the Make Art That Sells (MATS) Part B class were first asked to letter the name of their city or town in which they reside. I give them a bunch of fun lettering images to get the wheels turning.

Then, their big assignment was to draw a map of their city. That’s cool because we have students from all over the world and it’s so fun to see where our students are from and learn about all these different cities.

Here were some tips and suggestions I gave them:

Things to think about:
–Add a few icons to pop around. Here are some ideas for you:

  • Your favorite shops
  • The monuments
  • The people walking down the streets
  • Funny or interesting odd bits like local flora and fauna, goofy signs, etc.

–How can we get the feel for where you live? What is your point of view? Do you want us to fall in love with your city? Do you wish you didn’t live there, and want to show us why? Do you have a fondness for the geography, or the shops, or the people, or the food? Show us all the wonderfulness of where you live!

Note: Typically, the text for the local name is shown quite large.

Want to learn more about the Editorial (Magazine) market? Check out our course here.

Let’s look at a few of the maps that I reviewed in class.

This is a great example of doing a map theme. Laura Irrgang shows her intelligence and wit in this map of Austin, Texas with her Field Guide to Hippies in their natural habitat. Note that the lettering of Austin, Texas reads right away. I love those purple-y grey blobs for the types of hippies. They pop, but not so much that they take away from her amazing characters. While this piece is full to the brim, it’s not cluttered. I can easily see an art director hiring her for a map.

Laura Irrgang

Next up is Laure Allain’s piece for Brussels (below). Laure understands that some maps are more about a vibe of a place and less about a literal street-by-street map. Sometimes an art director will want you to illustrate a map that features a few highlights of the locale in a stylish way. Boom. Done, Laure!

Laure Allain

I always say that a portfolio piece for one market is often great for another market. This piece by Ella Elron-Breitman is a perfect example (below). I can certainly see this illustrating an article on things to do in Jerusalem with your kids, but the variety of children in active poses will attract the interest of a children’s book art director. I love the limited palette. It’s cool.

Ella Elron-Breitman

Sometimes a client will want you to illustrate specific locations and the actual streets in a more literal way. Here, Heather Manning illustrates Tampa beautifully (below). It’s a clean style with lots to look at and enjoy. If you’ve taken my classes you know I am crazy about wanting you to show icons (little drawings of things) in your portfolio. What this piece shows an art director is like, wow, we can hire Heather to illustrate a whole book on boats! Or whatever. The girl can draw. Bravo!

Heather Manning

Sometimes you’ll be asked to illustrate in a thematic way, like how Laura Levie has illustrated the sections of Birmingham. You get a real feel for each section at a glance. And again, A+ for loads of fun icons.

Laura Levie

Want to see ALL the work that the students created? See all the work below

MATS A gallery

MATS B gallery

Congratulations to everyone who took part in the special assignment and submitted their work! You did an outstanding job!

SIGN UP NOW! Want to grow your art career and make art that sells? Instantly join the MATS A and MATS B self-paced classes. You’ll have instant access to a huge vault of minis, assignments, and previous review videos. See all the cool stuff you get here.

Each class teaches you everything you need to know about the hot markets that need your great art!

  • Part A focuses on the bolt fabric, home décor, children’s books, wall art, and gift markets.
  • Part B focuses on the paper (stationery), baby/children’s apparel & décor, scrapbooking, editorial (magazines), and party paper markets.

Lilla’s Top Picks: MATS A FB Live Review 2017/Wall Art


Lilla Rogers hosted an art review of our students’ incredible work created in our self-paced e-courses. Students were given fascinating assignments—one for the Wall Art market (MATS A) and one for the Editorial Magazine market (MATS B). Below are my top picks from the Wall Art submissions in MATS A. (Read the post for the MATS B class here)

This is one of my favorite assignments because it’s so quirky and leads to such a variety of art. First, the artists were given 2 colors based on their astrological signs for their Mini assignment.

Here’s what I told them about their colors. “Even if you don’t like the colors you are given, go with it. Let’s say you were given red and yellow. You can do a burnt red and a curry yellow. Or a cherry red and a brownish yellow. So you have some latitude.” So often we lean on the same color palettes over and over. I wanted to get artists to broaden their palettes, and this is a fun way to get them to do so.

Next, I set them on a scavenger hunt to gather specific items around the house that they could use in their art, and showed them some ways to create their own textures.

For the Big Assignment, they were to create an abstract collage-style piece of art for the Wall Art Market. (Learn more here.) They were required to add one floral and at least one word. Stuff sells better with lettering.

Here were a few tips I gave them.

  • Feel free to use words (hand-lettering) to explain your work, to add wit, or to give journal-type information.
  • Pretend you’re making this for a friend.
  • Fewer well-drawn items are better than a load of weak images.
  • Consider your background color when planning out your piece. You might like a dark
    color, bright color, or muted color. It’s up to you!
  • Add type or hand-lettering if you are good with that. Do not do hand-lettering if it is amateurish.
  • Do your colors match the vibe or your drawings? 7.
  • Are you having fun? People buy your joy.

Let’s look at what gorgeousness the students have come up with!

This piece by Karen Williams (below) hits many notes. First, the vibe of the piece clearly matches the feeling of the word, ‘breathe’. The colors are calming. The composition is very balanced. Her word is beautifully lettered and the required floral is nicely abstracted. We can instantly tell that she was given blue and pink as her colors. I can totally see a home décor client licensing this piece for wall art! Bravo!

Karen Williams

I’m insanely in love with this piece by Julia Witzell (below). There is such a strong point of view. There’s no hesitation here. The text is wonderful (“yes, no, maybe”). The forceful palette matches the theme of YES! I get a feeling of searching for optimism even with the rainclouds in the background. The textures are interesting and don’t compete with the bouquet. It’s lovely. I can see Julia getting book cover work from this piece in addition to wall art.

Julia Witzell

 

In Ivana Matijevac’s piece (below), like Julia’s piece above, the optimism comes across. Yet here, it’s light and airy, beautifully balanced, and sweet but not sappy sweet. I love the lettering with the thicks and thins and serifs. It’s well crafted, and the fact that it’s slightly off kilter adds charm. Fabulous textures and a pretty color palette. When I see the dot to dot thing I get the sense that Ivana was having fun. People buy your joy! I can totally see Ivana getting greeting card work from this piece.

Ivana Matijevac

I love Devon Holzwarth’s work. Here’s what I’m going to say. Devon, your flying critters steal the show. Make them big big big! I love them! Your color palette and your critters are badass, so I’d have the sentiment reflect that. Maybe the text is something like, Keep out of the garden! I don’t know. But I will say that you’ve got to pitch those critters to children’s book art directors!

Devon Holzwarth

Want to see ALL the work that the students created? See all the work below

MATS A gallery

MATS B gallery

Congratulations to everyone who took part in the special assignment and submitted their work! You did an outstanding job!

***

SIGN UP NOW! Want to grow your art career and make art that sells? Instantly join the MATS A and MATS B self-paced classes. You’ll have instant access to a huge vault of minis, assignments, and previous review videos. See all the cool stuff you get here.

Each class teaches you everything you need to know about the hot markets that need your great art!

  • Part A focuses on the bolt fabric, home décor, children’s books, wall art, and gift markets.
  • Part B focuses on the paper (stationery), baby/children’s apparel & décor, scrapbooking, editorial (magazines), and party paper markets.

Meet the fantastic art collectives at Surtex. We interviewed a few.


Hi! It’s me, Reine and I’m just back from my trip to the tradeshows in New York with Lilla Rogers Studio. It was fantastic to see so many art collectives that have formed directly because of Make Art That Sells!

I enjoyed actually getting to meet the people behind the art I love from class! One of the great things about Make Art That Sells (MATS) is that it gets you set for two big tradeshows, Surtex 2017 and Blueprint.

Q: What is an ‘art collective’?

A: Art collectives are groups of like-minded artists who get together and split the cost of a booth, form a group website, share marketing, and be there for support and advice.

Here I am (on the left) with the gang from Finch & Foxglove Collective. They met each other in Make Art That Sells courses.

You’ll love this interview I did with them at Surtex here. See what they say when I ask them how they share the responsibilities.

MATS courses teach you exactly what kinds of marketing to do. Here’s fantastic marketing collateral from the Finch & Foxglove booth for clients to take home.

Meet Amarylis Henderson. She’s a MATS student and first-time exhibiter at Surtex. Yes, you can exhibit on your own.

In my short video with Amarylis, you’ll hear what clients asked her for the most this year. Watch this Q + A with Amarylis and me!

I stopped into Blueprint which is a new tradeshow that is very affordable and well-received. It was great to see a ton of MATS students there as well.

Here’s artist Nikki Upsher, MATS Alumna and Global Talent Search Finalist, at her charming booth at the Blueprint Show. I recognized some of her assignments from class.

Here’s the Pencil Parade—yet another MATS alumni collective that showed at the Blueprint Show! Read this fascinating interview with them here.

 

Four Corners Collective. An International collective featuring 7 different artists from four different corners of the world!

Thinking about exhibiting at a tradeshow? Read Lilla’s nine questions you must ask yourself before exhibiting.

Congratulations to all the fantastic artists from the shows! Your hard work showed and we wish you many successes in your endeavors.

Wishing you a fabulous art career!

xo

Reine

***

MATS banner-title

Would you like to experience the Make Art That Sells classes yourself? Browse our live and self-paced classes here

Graduates of our courses have gone on to win work from clients such as Hallmark, Robert Kaufman Fabrics, Oopsy Daisy, Uppercase Magazine, West Elm, Midwest CBK, and more. It is industry learning that works in the real world. Find out more HERE and start today!

 

May 2017 Bootcamp Gallery is now Live!


The third gallery from our 2017 Make Art That Sells: Assignment Bootcamp class is now live! You can view it here

I really want you to see the magnificent work that the students (of all levels) have created. The gallery features over 450 pieces of original art inspired by the May class assignment… to design a journal cover featuring roses and a quote by Gertrude Jekyll.

There was so much fabulous work submitted in response to this brief, and we love the ongoing supportive energy in the Bootcamp community. What a generous, talented group of artists they are!

CLICK HERE TO VIEW THE MAY GALLERY!

***

Graduates of our courses have gone on to win work from clients such as Hallmark, Robert Kaufman Fabrics, Oopsy Daisy, Uppercase Magazine, West Elm, Midwest CBK, and more. It is industry learning that works in the real world. Find out more and register HERE

I will be conducting the LIVE REVIEW in  in our MATS A and MATS B classes in June. This is the last call to get your work in front of me and join me in a Live Review!

For a chance to be in my review you must submit your work by June 7, so REGISTER HERE!

Sign up now! You’ll have access to a huge vault of minis, assignments, and previous review videos PLUS you’ll be the first to find out about the LIVE REVIEW assignment and all the details about how to take part. See all the cool stuff you get here. 

See you in class!

Xo

Lilla

Are you ready for a trade show? Lilla’s top tips.


Lilla Rogers Studio is preparing for Surtexthe big art licensing trade show, taking place in New York City next week.

Trade shows are wonderful for meeting art directors from the top markets: Bolt Fabric; Home Décor; Wall Décor; Gift; Paper; Baby Apparel; Scrapbooking; Party Paper. Learn everything you need to know about these art-hungry markets in our MATS A and B  classes here.

One of the coolest things about our e-courses is that students make great connections with each other and form collectives. Then, they can split the costs of a booth. We love to see this happen!

Here’s our booth and some photos from Surtex last year.

Products by our artists at the LRS Booth

 

Senior Agent Susan McCabe, artist Helen Dardik, Lilla Rogers, artist Carolyn Gavin, Reine Sloan, Agent Joanne Hus and artist Flora Waycott

We love it because a ton of our artists come to see us, see each other, walk the show and have a ton of fun.

Visit us at Booth 2810 this year! Art by Sarah Walsh

Super exciting news! Reine and Natasha will be interviewing artists and art directors at Surtex on Facebook Live! Like our page on Lilla Rogers Studio on Facebook to receive notifications for when we go live.

Stay tuned on Instagram for up-to-the-minute information.

Are you thinking of exhibiting at a Trade show in the future?

Another up and coming show is Blueprint, which is held in New York at the same time as Surtex, and is offered at a very affordable price. It’s becoming a really popular show, attracting some great artists and art directors.

Whichever show you do (and shows are not essential, by the way!), you’ll want to ask yourself these questions before you take the plunge:

  • Are you ready to mingle and make connections with your tribe? From important Art Directors to fellow artists?
  • Have you sold or licensed some art already or have you gotten positive feedback on your work from art directors?
  • Is your portfolio show ready? This is your time to shine.
  • Do you have a minimum of 20 – 50 images of outstanding work with varied subjects?
  • Have you done your homework on what is hot in the market right now and what Art Directors are looking for?
  • Do you have the time carved out on your calendar after the show is over to follow up with your new contacts and opportunities?
  • Do you have business cards on hand and ready to pass out?
  • Is your website ready to handle traffic? Is the navigation easy and is the vibe reflective of your style?
  • Do you have money to invest in the cost of the booth, travel, hotel, meals, booth stuff, etc?

Like with any new endeavor, you might be a bit nervous about taking this leap of faith but being prepared will ensure you’re ready for the show and will get the most out of Surtex or another industry trade show.

Surtex fun! Giveaways, henna and photo booth.

If you have not yet taken our MATS A and MATS B classes, they are absolutely the right place for helping you make spot-on pieces that sell. You can get started now with instant access. Find out more about our classes here.

Check out this free info sheet for lots more top tips.

If you have any additional questions for me, why not sign up for our Home Decor class or the Illustrating Children’s Book class where you will have the opportunity to ask me anything in the weekly Q&A! Or join MATS A and MATS B for the Live Review and you can put your questions to me in the Facebook Live video in June!

Are you exhibiting at Surtex or are a regular exhibitor at tradeshows?

If so, we would love to feature you in a future blog post or newsletter with your tips about preparing and showing your work at a trade show. Reply to this email to let us know you are interested in being featured and we will give you all the details!

Lilla and the Make Art That Sells team!

Video series: Monetizing your Quirks: What makes you weird is what makes your brand!


Lilla often gets asked what makes an artist stand out.

Her favorite answer is ‘What makes you weird makes your brand special!’ What? It’s OK to be quirky, an oddball, different from everyone else? YES! In fact, more than OK, it’s important, and it’s what will set you apart. Check out Lilla’s free video series to find out more.

In this free series Lilla shares…

  • Why it pays to be different/weird/quirky
  • How to identify the differences that you can use to your advantage in your art career
  • How to take those quirks and make them your signature
  • How to attract mainstream clients with your quirks, not put them off
  • Other tips on monetizing your quirks

 

Watch the 3-part video series HERE

 

Now’s the time to sign up for our popular Make Art That Sells e-courses because Lilla will do a LIVE REVIEW in our self-paced MATS A and MATS B classes in June! The assignments that Lilla will review were just announced. REGISTER HERE.

Maximize the amount of time you’ll have to work on your piece. Sign up now to get INSTANT ACCESS to these juicy assignments. Get your art in front of Lilla and have a chance at getting it reviewed.

 

For a chance to be in Lilla’s review you must submit your work by June 7, so sign up for MATS A here and MATS B here to get cracking!

You’ll also have access to a huge vault of minis, assignments, and previous review videos PLUS you’ll find out about the LIVE REVIEW assignment and all the details about how to take part.

xo, The Make Art That Sells team

Dive into your assignment now! Sign up today!


Now’s the time to sign up for our popular Make Art That Sells e-courses because Lilla will do a LIVE REVIEW in our self-paced classes in June! The assignments that Lilla will review were just announced. REGISTER HERE.

Maximize the amount of time you’ll have to work on your piece. Sign up now to get INSTANT ACCESS to these juicy assignments. Get your art in front of Lilla and have a chance at getting it reviewed.

Lilla has picked two of her favorite assignments from MATS A and MATS B for you to work on. Here are a couple of clues:

For MATS A: you’ll find cool stuff around your house
For MATS B: we get to know more about you

For a chance to be in Lilla’s review you must submit your work by June 7, so sign up here and get cracking!

Lilla says, “I can’t wait to see the awesome art that all of you will create!”

We will also be featuring some of the best work on the MATS blog and in our newsletter that reaches 1000s of people—including art directors who are looking for art in these markets! How’s that for an incentive?

SIGN UP NOW! You’ll have access to a huge vault of minis, assignments, and previous review videos PLUS you’ll find out about the LIVE REVIEW assignment and all the details about how to take part. See all the cool stuff you get here.

xo
The Make Art That Sells team!

Alumni success ‘spotlight’ interview with Art Collective: Pencil Parade


alumni-success-04

We are so proud of our Make Art That Sells Alumni, that we are pleased to continue a series of spotlight interviews showcasing their successes and artwork. We also ask them to share how the MATS courses have helped them learn and grow. You can see more Alumni Success stories here

Today, we have an interview with an art collective called ‘Pencil Parade Art Collective‘ a group of Make Art That Sells students! {Betsy Siber, Katherine Lenius, Brooke Glaser, and Megan Dunagan} They have taken MATS A & B (where we all met!), Creating Collections for Home Decor and also participated in Bootcamp and Global Talent Search (GTS).

 

 

Tell us a little about how your collective got started in art and design.

All four of us in Pencil Parade have different backgrounds such as photography, web design, and even music! But each of us followed a new path after discovering online courses in art licensing and illustration, such as MATS, and other online tutorials. MATS helped us realize the full potential that a career in illustration could be.

Pencil Parade started as we were finishing up MATS and we all realized we needed the continued support of a group of friends who would understand the art we were trying to do and the goals we are reaching for.

Lilla always says “People buy your joy.” What brings you joy?’

Katie says that she “creates joyful art for the everyday,” and we all agree! It’s right our own backyards: our gardens, on a walk down local streets. Just being in nature, watching your kids, and seeing the textures – and COLORS! We absolutely love finding new color combinations!

Design by Megan Dunagan

Which are your favorite market(s) to design for and why?

Brooke and Betsy adore the making art for children; whether it be for apparel, decor, or gifts: characters and bold color are where they shine. Katie and Megan find the most joy in creating for bolt fabric, home decor, and stationery. Creating texture and beauty for the place you live (and people you love!) is at the top of their list.

What are you working on currently?

Blue Print preparations! We are very much absorbed in getting ready for the show on May 21st-23rd (show 2). All of us are creating artwork in between printing tear sheets, banner making, and postcard-sending.

Design by Betsy Siber

What are some of the key things you have learnt from the MATS experience?

MATS really helped us learn to keep the market and client we’re designing for in mind. Creating beautiful art is one thing, but thinking beyond that to how it can be used adds another layer. In addition, it helped us explore the way we use color, composition, and lettering.

How have the classes helped your artwork evolve /grow?

MATS helped us look more critically at our work and see where it might fit in different markets. It also pushed our styles to dig deeper into what makes our individual art unique. We’ve remained a part of the MATS artist community which is incredibly rewarding, too – there are so many students who are incredibly knowledgeable in so many areas that can help your art business. Remember, some artists come from accounting, marketing, or even law backgrounds – it can be so important to stay involved and get all the help you can.

Design by Brooke Glaser

Any aha moments during MATS you would like to share?

We enjoyed how Lilla always says to draw lots of motifs/icons to start with – it makes the entire design process much more fun and helped develop our styles. Also, there were so many little details of things to pay attention to when designing for a specific market. These were the most valuable educational moments.

What are your key successes since taking a MATS class?

Megan says: “The MATS segment on Editorial work was a section I was unsure of at first, but it ended up being my favorite ‘subject’! I realized that I adore working on editorial and have even illustrated artwork for an entire article in a Southern California magazine.” Since MATS, we’ve each earned licensing/purchase contracts, worked on commissions, and we’re exhibiting at our first trade show to bring our work to more clients.

Design by Katherine Lenius

How would you describe taking a MATS class to a fellow artist looking to develop their art?

We would say it’s a big commitment: follow the setup guidelines, carve out the time to work on the assignments every single week and give it the attention you would if you were in a college classroom. There is so much to learn, so many connections to make, be sure to take FULL advantage of all the information you get and the classmates you meet. Don’t get discouraged by anyone else’s expertise – there’s room for everyone in art and you don’t know how long they’ve been doing it. Take a bunch of notes and make friends with your favorite artists. It’s SO worth it in the end!

What are your dream gigs for your artwork?

For Katie, Betsy, and Megan: it’s our own exclusive fabric deal with a textile company (and Betsy can cross that off her list, now!). For Brooke, she’d love to work on a special paper kit for Compendium or Chronicle Books. They both produce such inspiring and fun work. Once we all achieve those goals, home decor, editorial freelancing, and children’s books are next!

See more work here: Website | Instagram

***

MATS banner-title

Would you like to experience the Make Art That Sells classes yourself? Browse our live and self-paced classes here

Graduates of our courses have gone on to win work from clients such as Hallmark, Robert Kaufman Fabrics, Oopsy Daisy, Uppercase Magazine, West Elm, Midwest CBK, and more. It is industry learning that works in the real world. Find out more HERE and start today!