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More reasons to take ‘Creating Collections for Home Décor (No. 3): Industry insights


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Each week in class we share an interview with someone who is rocking the home décor industry, and has valuable insight to share with you.

This might be an art director who buys huge amounts of art for this market every year, sharing what they look for and where they look for it. Or it might be an artist who is flourishing in this area, sharing their tips for making pieces that fly off the shelves.

It’s all hush-hush for now, but let’s just say we are talking about people like Land of Nod and Anthropologie favourite Molly Hatch

Molly Hatch

Ceramics by Molly Hatch

 

Feel like this is exactly what you need? 

***

Want a piece of the $60 Billion Home Decor industry?

mats-collections-home-decor-banner

What is home décor? It’s all the gorgeous and/or functional items in your house. It’s a booming market that needs tons of art, with over $60 billion in annual sales. Its massive growth is due in part to the popularity of home design TV shows, Pinterest, and Instagram, and stylish online retailers like One Kings Lane and Dot&Bo.

Art directors NEED your great art!

Our next live e-course, Make Art That Sells: Creating Collections for Home Décor starts will take place 7th August 2017 and teaches you everything you need to know to create killer presentations with your art.

Want to learn more about the Home Décor market? Watch our free video series here.

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More reasons to take ‘Creating Collections for Home Décor (No. 2): Creative briefs


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At the beginning of the course you will be provided with three cutting edge trend boards. These have been put together for you by art director Margo Tantau who knows exactly what is hot and what is not. You will choose one of these trend boards as your guide and inspiration for the entire course.

Each week you will get a mini exercise to loosen you up, and then a full Assignment to help you develop a professional-level portfolio piece. Each Assignment will be inspired by the trend board you choose, to ensure that the work you produce is on trend or ahead of trend.

After the full five weeks, you will end up with an outstanding, commercially-viable and very current presentation of a full home décor collection, featuring products made from the five most popular substrates of METAL, CERAMICS, FABRIC, GLASS and WOOD/MDF.

Daniel Roode art

Imagine a collection of your own like this! (Above art by Daniel Roode)

And the best bit? You can go back and do it all again in your own time using the two trend boards you didn’t pick, so your portfolio will be bursting with great ideas and appealing commercial work!

 

Feel like this is exactly what you need? 

***

Want a piece of the $60 Billion Home Decor industry?

mats-collections-home-decor-banner

What is home décor? It’s all the gorgeous and/or functional items in your house. It’s a booming market that needs tons of art, with over $60 billion in annual sales. Its massive growth is due in part to the popularity of home design TV shows, Pinterest, and Instagram, and stylish online retailers like One Kings Lane and Dot&Bo.

Art directors NEED your great art!

Our next live e-course, Make Art That Sells: Creating Collections for Home Décor starts will take place 7th August 2017 and teaches you everything you need to know to create killer presentations with your art.

Want to learn more about the Home Décor market? Watch our free video series here.

home-decor-video-series-01

More reasons to take ‘Creating Collections for Home Décor: (No. 1): In-depth video training


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Each week in class top art director Margo Tantau provides in-depth video-based training into how to design for a specific material, popularly used in the lucrative home décor market. Across the course Margo gives you insights into METAL, CERAMICS, FABRIC, GLASS and WOOD/MDF.

Not only are the video trainings packed with a ton of eye candy, Margo explains what makes certain pieces great, helps you understand the manufacturing process, and shares secrets which will help you build your own compelling collections.

Take a look at what is on offer with this short video:

Each training video is accompanied by a series of finishing notes to help you develop product presentations which speak to art directors, and show your understanding of the manufacturing process. This will make your work stand out head and shoulders above that of other artists, and encourage buyers to buy more from you, because you will be presenting your work in collections.

 

Feel like this is exactly what you need? 

***

Want a piece of the $60 Billion Home Decor industry?

mats-collections-home-decor-banner

What is home décor? It’s all the gorgeous and/or functional items in your house. It’s a booming market that needs tons of art, with over $60 billion in annual sales. Its massive growth is due in part to the popularity of home design TV shows, Pinterest, and Instagram, and stylish online retailers like One Kings Lane and Dot&Bo.

Art directors NEED your great art!

Our next live e-course, Make Art That Sells: Creating Collections for Home Décor starts will take place 7th August 2017 and teaches you everything you need to know to create killer presentations with your art.

Want to learn more about the Home Décor market? Watch our free video series here.

home-decor-video-series-01

Part 5: WOOD/MDF #homedecsecrets


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When making art to pitch to an art director to get one’s very own home decor collection, most people think of plopping their art on pillows, lampshades, and something to hang on the wall. Did you know that there are tons of products you can show that will help you stand out? You can take a product like a ceramic plate, for example, and indicate a raised or embossed design? These extras are called ‘finishing techniques’ and all this week we have been sharing a peek at some of the finishing techniques showcased in our upcoming class ‘MATS: Creating Collections for Home Décor’ (which starts on Monday 7 August!). We are giving you daily prompts to get your creative juices flowing. Our last material is… WOOD/MDF.

Wood is such a basic part of our every day, it’s something we almost forget about. Take a look around your house… what is made from wood? How much of it actually has art on it, and isn’t just plain, or painted? There are a multitude of ways your art can be relevant with products made from wood. Margo says, “To me, wood always represents nature at its purest. We need it to build things. To feed a fire that warms us. To shelter us. In Home Décor, wood is a firmly-established material. It is strong and long lasting; you can shape it, print on it, and it adds warmth and value.”

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The finishing technique we want to share with you today is… Carved and shaped wood

Think beyond the rectangle. Let’s look at various shapes you can make out of wood.

Teak plates circa 1960:

Haenia-Teak-Plates

Haenia

These are hand carved birds on unfinished wood that hang from jute twine.

bhldn

Rather than using crystal, how about making the chandelier crystals carved out of wood?

Bobo

Bobo

Here we have unfinished wood. These are hand carved-birds that hang from jute twine.

Here are gorgeous, simply-shaped birds.

luola-shop

Luloa Shop

The wood products, below, are hand-carved patterned pieces made in India.

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CBK

Below, The doors on the front have what’s called a ‘channel carving’. The lighter lines are carved in, the darker lines are raised. So the carving is what creates the graphic pattern.

wearethefrontier

wearethefrontier

Look at this playful piece that mixes wood with various materials. This incorporates some of the substrates you’ve learned about: metal and ceramic.

Shirley-Vauvelle

Shirley Vauvelle

Hand-carved wings make a dramatic accessory. Again, we’re showing you various silhouetted shapes you can make.

mothology1

Mothology

Your #homedecsecrets creative exercise today is:

Either:

(1) Go out and about and find examples of this finishing technique all around you

(2) Inspired by one of the photos shown here or work in your own portfolio, sketch some ideas for seeing a single icon turned into a 3-d wooden product for the home décor market. What kind of product would it be?

Share your discoveries on Instagram using #homedecsecrets (and make sure you’re following us @makeartthatsells )

So is your mind officially blown with ideas of how to expand your portfolio and create major product lines in the home décor market? If you want to learn how to communicate those ideas visually to an art director who might actually buy your work, then join us for ‘MATS: Creating Collections for Home Décor’. But hurry, class starts on Monday, 7 August and it’s the last time it will run this year!

***

Want a piece of the $60 Billion Home Decor industry?

mats-collections-home-decor-banner

What is home décor? It’s all the gorgeous and/or functional items in your house. It’s a booming market that needs tons of art, with over $60 billion in annual sales. Its massive growth is due in part to the popularity of home design TV shows, Pinterest, and Instagram, and stylish online retailers like One Kings Lane and Dot&Bo.

Art directors NEED your great art!

Our next live e-course, Make Art That Sells: Creating Collections for Home Décor  starts on Monday, 7 August and teaches you everything you need to know to create killer presentations with your art. Registration is open and we look forward to seeing your gorgeous designs.

26d83ee1-c06a-4c44-9e8e-1b7ba522f78eThis will be the last time we will be offering this course this year! Don’t miss out, sign up here.

Part 4: CERAMICS #homedecsecrets


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How would you like to have a top creative director tell you all about what she looks for in a top-notch home decor pitch? All this week Margo Tantau is sharing a peek at some of the finishing techniques showcased in our upcoming class ‘MATS: Creating Collections for Home Décor’, and giving you daily prompts to get your creative juices flowing. Next up is CERAMICS.

This is another ancient element that comes from the earth. One of the main ceramic making centers in China is called Dehua. It’s a fascinating area to visit, tucked deep in the mountains. They’ve been making ceramics there, especially porcelain, for over 2,000 years. Every product is hand touched and handmade to some extent. Clay vessels are one of the earliest forms of decorative and functional art on record. There are myriad ways that you can express yourself with and take your art to ceramics.

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The finishing technique we want to share with you today is… Pattern in the clay body

A piece can be sculpted with pattern as a part of the design. It can be embossed or debossed, raised or impressed into the piece. How the glaze flows in each example gives its own unique voice to each design. Also, each technique means another firing, another pass through the kiln. This method gives a whole lot of look and perceived value, but only usually has one color of glaze, so is cost effective as well!

The raised design here adds dimension and interest:

joss-

joss and main

The impressed design causes the glaze to pool and look darker in some areas. Also this glaze is more translucent so whiter areas occur where the pattern is raised and the glaze is thinner. Beautiful effects!

asentia

asentia

The glaze falls away from the raised areas, and pools more darkly in the lower areas.

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Beth Sherman

The texture and the glaze combine to make a really interesting finish on these faux bois mugs.

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Patch

The plates below are high-end products due to the materials used. The clay body is a darker gritty clay, and there is a white thick milky glaze over the top. This creates a luscious signature finish. These five plate shapes are well thought out and very interesting. Again, only one color of glaze makes this a simpler process.

JDforAstier

John Darian for Astier de Vilette

Your #homedecsecrets creative exercise today is:

Either:

(1) Go out and about and find examples of this finishing technique all around you

(2) Sketch a simple plate or bowl shape, draw a pattern on it and then use shading to give the impression of three dimensions. Open your mind to all the possibilities!

Share your discoveries on Instagram using #homedecsecrets (and make sure you’re following us @makeartthatsells )

***

Want a piece of the $60 Billion Home Decor industry?

mats-collections-home-decor-banner

What is home décor? It’s all the gorgeous and/or functional items in your house. It’s a booming market that needs tons of art, with over $60 billion in annual sales. Its massive growth is due in part to the popularity of home design TV shows, Pinterest, and Instagram, and stylish online retailers like One Kings Lane and Dot&Bo.

Art directors NEED your great art!

Our next live e-course, Make Art That Sells: Creating Collections for Home Décor  starts on Monday, 7th August and teaches you everything you need to know to create killer presentations with your art. Registration is open and we look forward to seeing your gorgeous designs.

26d83ee1-c06a-4c44-9e8e-1b7ba522f78eThis will be the last time we will be offering this course this year! Don’t miss out, sign up here.

Part 3: GLASS #homedecsecrets


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Did you know that you can take your home decor product pitch from good to great by adding what’s called “Finishing Techniques”? All this week we are sharing a peek at some of the finishing techniques showcased in our upcoming class ‘MATS: Creating Collections for Home Décor’, and giving you daily prompts to start seeing more possibilities for your art. Next up is GLASS…

Glass is always a little mystifying and daunting, because it seems fragile yet strong all at once. It is ethereal, beautiful, purposeful, and practical. And we need it! Glass can be the basis of some amazing Home Décor pieces. Lighting, is a major use of glass – think lamp bases, pendant lamps, glass or crystal baubles hanging from a chandelier. Think pressed glass – something that would come out of a mold, like glasses, plates, or perhaps some decorative artwork pieces or glass tiles. Think serving bowls, trays, dishes, glass-topped tables, planters, window glass in a decorative screen or mirrored glass in a great frame.

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The finishing technique we want to share today is… Fusing

Fusing glass involves stacking, or layering thin sheets of glass, often using different colors to create patterns or simple images. The artwork will always have a rather melted look with soft edges. The image can’t be too specific, and is best for simple shapes and patterning.

OOAK-Art-Glass

OOAK Art Glass

delphiglass

Delphi Glass

gillinderglass

Gillinder Glass

 

Your #homedecsecrets creative exercise today is:

Either:

(1) Go out and about and find examples of this finishing technique all around you

(2) Sketch some two-color vases with tiny flowers in, inspired by the Gillinder Glass example above. Experiment with different combinations of colors that would look gorgeous together as fused glass. Try different shapes of vase too.

 

Share your discoveries on Instagram using #homedecsecrets (and make sure you’re following us @makeartthatsells )

***

Want a piece of the $60 Billion Home Decor industry?

mats-collections-home-decor-banner

What is home décor? It’s all the gorgeous and/or functional items in your house. It’s a booming market that needs tons of art, with over $60 billion in annual sales. Its massive growth is due in part to the popularity of home design TV shows, Pinterest, and Instagram, and stylish online retailers like One Kings Lane and Dot&Bo.

Art directors NEED your great art!

Our next live e-course, Make Art That Sells: Creating Collections for Home Décor  starts on Monday, 7th August and teaches you everything you need to know to create killer presentations with your art. Registration is open and we look forward to seeing your gorgeous designs.

26d83ee1-c06a-4c44-9e8e-1b7ba522f78eThis will be the last time we will be offering this course this year! Don’t miss out, sign up here.

Free access to a live review with Lilla Rogers and Margo Tantau!


Often, when working on your portfolio in the quiet of your own studio, and sending things out to potential clients in the hope of landing work, it can feel like you are scrabbling in the dark. Is this on trend? Is this what they are looking for? What could I do differently to make it catch someone’s eye? There’s no one there to answer those key questions for you.

Enter the brilliant team of Margo Tantau and Lilla Rogers (above), who bring you both the view of the art agent (who lands the cool jobs for her artists) and the art director (who buys the art from those artists). Their combined experience of over five decades in the industry, and the placing of art on hundreds of millions of dollars’ worth of products, is unparalleled. And today we are offering you the chance to see them in action for free!

Work designed in class showing various finishing touches for fabric and mock up by alumnu Tracey English

We have shared one of the weekly reviews from a past ‘Creating Collections for Home Décor’ below, so you can see exactly what kind of guidance they offer, and how valuable it could be for your own work. Watch the review below.

PASSWORD: fabric

This video is a great way for you to see Lilla’s and Margo’s warm and supportive teaching style, as well as the quality of the work that comes out of these classes.

If you want more of it, and the chance to have your own work featured in the review, be sure to sign up for the course before it starts on August 7, 2017 as this is the last time we will run this course in 2017.

Now go get inspired!

The MATS team

Work designed in class by artist Trina Dalziel 

Want a piece of the $60 Billion Home Decor industry?

mats-collections-home-decor-banner

What is home décor? It’s all the gorgeous and/or functional items in your house. It’s a booming market that needs tons of art, with over $60 billion in annual sales. Its massive growth is due in part to the popularity of home design TV shows, Pinterest, and Instagram, and stylish online retailers like One Kings Lane and Dot&Bo.

Art directors NEED your great art!

Our next live e-course, Make Art That Sells: Creating Collections for Home Décor will start August, 7th 2017  and teaches you everything you need to know to create killer presentations with your art.

 

Part 2: FABRIC #homedecsecrets


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Imagine taking your artwork and popping onto templates and getting your own licensed home decor line! We’re talking rugs, canvas art, aprons, dishes, vases, little sculptures, and more. Did you know there are secrets to make your pitch catch the eye of an art director? We’re chatting about it all this week and sharing a peek at some of the finishing techniques showcased in our upcoming class ‘MATS: Creating Collections for Home Décor’, and giving you daily prompts to get your creative juices flowing. Next up is FABRIC…

Fabric can take so many forms. It can be printed, stitched, pieced, cut and sewn into so many things. It’s a great vehicle to show your artwork. It is very satisfying to see artwork come to life on fabric – anything from a tea towel to a sofa. It feels so important and so REAL when you see your artwork actually printed on fabric! There is a great range of popular products that are made from fabric. Pillows are ageless, tea towels are fun and can be used or even framed, small upholstered things like footstools, curtains, table top such as cloths are napkins, bedding, up to full scale furniture.

So now we’re going to share one of the finishing techniques we detail in class. Here’s what so cool about finishing techniques. With this knowledge, you’ll create more than just your basic templated product. You can add these techniques to your artwork that will both inspire you and your client. You’ll stand out.

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The finishing technique we want to share today is… Applique & Embellishments

Applique and embellishments are other things you can add to your design:

  • When you appliqué on to something, you are adding on another piece or layer of fabric that is then sewn down
  • An embellishment is also something that is added, but it’s something that is more like a button or bead

Below we see an embroidered running stitch and simple applique:

sukanart

Sukan Art

Below, see how this gorgeous piece is appliqued and embroidered:

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Nancy Nicholson

Below is applique. It’s stunning as white-on-white. This could be cool over a printed background!

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Crate & Barrel

Crazy embellished! (below)

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Pam Garrison

Pattern enhanced by beading:

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Taigan.com

Added stitching and applique:

mikaharisa

Mika Hirasa

Embellished with yarn and pom poms:

anthro

Anthropologie

 

Your #homedecsecrets creative exercise today is:

Either:

(1) Go out and about and find examples of this finishing technique all around you

(2) Gather bits and bobs from around your house – buttons, ribbons, thread – and have a play around with them on paper. Can you embellish an existing piece of art? This is a good time to get out your sewing machine and stitch up a storm. Alternatively you can draw with marks that look like stitches, to show your ideas.

Share your discoveries on Instagram using #homedecsecrets (and make sure you’re following us @makeartthatsells )

***

Want a piece of the $60 Billion Home Decor industry?

mats-collections-home-decor-banner

What is home décor? It’s all the gorgeous and/or functional items in your house. It’s a booming market that needs tons of art, with over $60 billion in annual sales. Its massive growth is due in part to the popularity of home design TV shows, Pinterest, and Instagram, and stylish online retailers like One Kings Lane and Dot&Bo.

Art directors NEED your great art!

Our next live e-course, Make Art That Sells: Creating Collections for Home Décor  starts on Monday, 7th August and teaches you everything you need to know to create killer presentations with your art. Registration is open and we look forward to seeing your gorgeous designs.

26d83ee1-c06a-4c44-9e8e-1b7ba522f78eThis will be the last time we will be offering this course this year! Don’t miss out, sign up here.

Part 1: METAL #homedecsecrets


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Did you know that there are things you can add to your Home Decor pitch that make you stand out? You don’t just want to show your art on a pillow, but there are ‘finishing techniques’ you can add to a basic pillow to make it really special. Today we’ll show you…

In our upcoming course ‘MATS: Creating Collections for Home Décor’, top art director Margo Tantau shares finishing techniques for each of the five most popular materials used for products in this market. These allow you to play with your product to make your presentation to the client even more exciting and marketable! We hope you’ll find them inspiring, and feel confident to try new and varied looks in your product pitches. That, in turn, will make your pitch more desirable and unique.

Finishing techniques are different processes that can be done by the manufacturer’s factory to enhance the material you are working with. Examples include:

  • Placing pom poms, trims or embroidery on a pillow
  • Embossing, shaping, or silkscreening on metal
  • Painting or decoupaging on wood, etc.

Understanding and knowing about different techniques is a great way to stand out, to be creative, and to show that you know how to add value to a design.

Every day this week, for your #homedecsecrets, we are going to share one technique from the course and a fun creative prompt. You don’t have to be signed up for the class to get involved. Anyone can join in and start to explore the fascinating (and lucrative) world of home décor!

In class we share a ton of these, to give you dozens more design ideas for your arsenal. Your art will flourish as a result, you’ll sell more, and you’ll be having more fun! Be sure to join the full class (which starts on Monday August 7) if you want to get set up for this market, ready to pitch your creative ideas to dream clients in home decor.

First up is metal. We’re starting with metal because it’s fun to work with, affordable, and there is a lot you can do with it. Many techniques can be used to give your final pieces lots of variety. Metal is used in many types of home decor such as lighting, furniture, wall art and accessories. It’s functional and decorative.

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The finishing technique we want to share today is… Cut-outs, piercing, and painting

Look at the holes in the pretty blue stool below. This finishing technique is called ‘piercing’. Note how the paint is distressed, or worn off, around some of the holes. The paint is applied directly to the metal. The two metal decorative plates on the wall are hand painted, the paint is applied directly on to the metal surface.

mwcbk

Midwest CBK

Below, on this hanging wall art piece, you see how the hearts have cut out shapes within them. They are also handpainted.

Sundance-heart

Sundance

Here’s a more intricate example:

houzz.com_

houzz.com

Here, a word is created within the art using cut-outs.

buck

Etsy: BuckandFawnMetal

Your #homedecsecrets creative exercise today is:

Either:

(1) Go out and about and find examples of this finishing technique all around you

(2) Take an icon you have previously drawn and imagine how you could use this finishing technique to enhance it as a product. Which bits would you cut out?

Share your discoveries on Instagram using #homedecsecrets (and make sure you’re following us @makeartthatsells )

***

Want a piece of the $60 Billion Home Decor industry?

mats-collections-home-decor-banner

What is home décor? It’s all the gorgeous and/or functional items in your house. It’s a booming market that needs tons of art, with over $60 billion in annual sales. Its massive growth is due in part to the popularity of home design TV shows, Pinterest, and Instagram, and stylish online retailers like One Kings Lane and Dot&Bo.

Art directors NEED your great art!

Our next live e-course, Make Art That Sells: Creating Collections for Home Décor  starts on Monday, 7th August and teaches you everything you need to know to create killer presentations with your art. Registration is open and we look forward to seeing your gorgeous designs.

26d83ee1-c06a-4c44-9e8e-1b7ba522f78eThis will be the last time we will be offering this course this year! Don’t miss out, sign up here.

Join our fun free creative challenge and learn #HomeDecSecrets – starts Monday!


Every day next week, we are going to share a few of our Home Décor Secrets on the MATS blog, along with a fun creative prompt. You don’t have to be signed up for the class to get involved. Anyone can join in and start to explore the fascinating (and lucrative) world of home décor! We hope you’ll find them inspiring, and feel confident to try new and varied looks in your product pitches. That, in turn, will make your pitch more desirable and unique. Be sure to tag your work #matshomedecor on Instagram so we can see it.

 

In class, we share a ton of insider secrets, to give you loads of design ideas for your arsenal. As a result, your art will flourish, you’ll sell more, and you’ll be having more fun!

If you want to thrive in this market, be sure to sign up for Creating Collections for Home Décor which starts on Monday, August 7th. By the end of class, you’ll be ready to pitch your creative ideas to dream clients in home décor.

If you’re secretly (or not-so-secretly) wanting to get your own home décor collection, I truly hope you’ll join us in this wonderful course. You’ll be surrounded by like-minded artists of all levels that are there to support one another, and Margo and I will be there to guide you every step of the way.