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Hurry! Class starts today! Lilla’s Facebook Live and get your free text chooser for class!

I thought it would be really fun to pull a handout from the Illustrating Children’s Books course (which starts today!) and give it to you now so you could get started early. Download your free copy here.

Get started with your Text Chooser

I made this unique handout for you specifically to help you choose which text to illustrate for the course. It focuses on examining your personality type, art style, and preferred art media.

Let me give you some background about how I teach. One of the things that distinguishes my e-courses is that I’ve taught or mentored artists for four decades. I pride myself on knowing how to teach artists.

It’s about deeply inspiring the artist so they dive right in.

It about giving plenty of structure so they know where to go next.

It’s about breaking things down into tiny bites so that the student feels a greater sense of calm.

I understand procrastination and perfectionism, which are very common among artists. Can you relate to that? I can, because as a former illustrator, I grappled with all of these things, and learned ways to not just overcome them, but to thrive in a full-time, lucrative and fun art career for over a decade. That’s why I care about helping you. I want you to succeed.


I was delighted that one of my students, Asma Enayeh, created this charming 1 minute video about her experience in class.

The first step in creating an illustrated children’s book pitch is this: you need to select a text that shows off your style! The cool part of this course is that we actually provide you with three new, carefully-selected original texts that you’ll enjoy illustrating. Don’t worry—we help you every step of the way to do your best.

Get started and download your free Text Chooser here.

Join me LIVE TODAY, February 19th at 1pm EST/ 6pm GMT on the Make Art That Sells Facebook page! I’m broadcasting a free lively Facebook Live to kick off the first day class for Illustrating Children’s Books! Everyone is invited to join in as I answer questions about the class, gives tips, and plenty more. click here to join in).

See you in class! I can’t wait to begin! Let me help you make your best art.


Lilla Rogers

Art Agent

Alumni success ‘spotlight’ interview with Kate Mazeika

We are so proud of our Make Art That Sells Alumni, and we are pleased to feature a series of spotlight interviews showcasing their successes and artwork. We’ve asked them to share how the MATS courses have helped them learn and grow. You can see more Alumni Success stories here

Today, we have an interview with Kate Mazeika  who has taken Illustrating Children’s Books class twice!

1. Tell us a little about how you got started in art and design…

I knew I wanted to be an illustrator since high school when a local illustrator spoke to my art class about his job. I went to Columbus College of Art and Design and earned a BFA- my major was illustration.

2. Lilla always says “People buy your joy”. What brings you joy?

I get a lot of joy from creating textures and playing with color. I also like to learn new skills/digital techniques and find ways to incorporate them in my work.

3. Which is your favourite market(s) to design for and why?.

Children’s publishing is my favorite market, I love the story telling.

4. What are you working on currently?

I am in the middle of a project for an educational publisher. I am also working on sketches for the second book in a middle reader series. The first book will be out later this year. (BTW when I first contacted the publisher she saw my MATS pieces and commented on how much she loves work from MATS students).

5. What are some the key things you have learnt from the MATS experience?

I took the MATS ICB class (2 times) because I saw a hole in my portfolio-compelling characters. I understood basic character design as an artist but MATS ICB helped me understand how to design characters that enhance the picture book text. Now I know it when I see a great character in a picture book and I am pushing to create those characters in my own work.

6. How have the classes helped your artwork evolve/grow?

I feel like Lilla and Zoe laid out the tools and gave great examples. And the reviews are full of great information-everything from the main discussions to the random bits and tangents really resonated with me and helped me see what I really needed to focus on.

7. Any aha moments during MATS you would like to share?

An aha moment would be when I saw people approach the same text in polar opposite ways- someone may be very classic and detailed and someone else very humorous and graphic. It made me see there is no single way to interpret a text, there are infinite right ways.

8. What are your key successes and how did the ‘Illustrating Children’s Book’ class help you grow?

I signed with an agent about two months after my second MATS ICB class. I added interesting characters to my portfolio from each class and I think all of my characters are more interesting now.

I stopped obsessing over every tiny detail (no time!) and I think my work has been better for it. That was an important lesson for me.

9. What did you discover about yourself?

I would tell the other artist to expect to grow quite a bit- and to be surprised and how much work they will get done in just five weeks. And that there is an amazing community of MATS artists on social media that you will stay in touch with long after the class is done.

10. How would you describe taking a MATS class to a fellow artist looking to develop their art?

A whirlwind- lots of adrenaline, great encouragement from Lila, Zoe and the MATS community, and a great challenge to stretch yourself as an artist.

See more work here: Website | Instagram




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Would you like to experience the Make Art That Sells classes yourself? Browse our live and self-paced classes here

Graduates of our courses have gone on to win work from clients such as Hallmark, Robert Kaufman Fabrics, Oopsy Daisy, Uppercase Magazine, West Elm, Midwest CBK, and more. It is industry learning that works in the real world. Find out more HERE and start today!


HURRY! The MATS GIANT CYBER SALE ends today! Last chance to save up to 50% off all MATS 2018 courses!

Hurry! This is your best opportunity to save big; our BIGGEST sale of the year ends tonight!  

Here’s what’s on offer: 

50% OFF: The ART JUICE PACK bundle (includes brand new courses for 2018!) 

50% OFF: The REP PREP bundle (includes brand new courses for 2018!) 

50% OFF: The ART BIZ BLAST bundle (includes brand new courses for 2018!) 

50% OFF: The MY YEAR OF ART SCHOOL bundle (includes brand new courses for 2018!) 

30% OFF: MATS A self-paced course 

30% OFF: MATS B self-paced course 

30% OFF: MATS Creating Collections for Home Décor self-paced course 

30% OFF: MATS Assignment Bootcamp (January 2018 start) 

30% OFF: Illustrating Children’s Books (February 2018 start) 

30% OFF: Portfolio Review by Lilla (brand new for 2018!) 

There’s something for every budget in our sale, but all offers must end TONIGHT! Don’t miss out – act now! 

The MATS GIANT CYBER SALE is still on! New classes! Big savings! This week only!

I’ve got so many exciting new things to share with you in 2018!

  • I’m launching a new series of video tutorials called Lilla’s Art Recipes
  • We’re launching an exciting new class about the business side of making money from doing what you love (based on huge demand from our dear MATS students!)
  • I’ll be doing live portfolio reviews for students
  • The Global Talent Search is coming back bigger and better than ever

And guess what? If you sign up for any of these things in our Cyber Sale (going on now!), you’ll get a big discount on all these exciting courses we have planned! We’ll roll the sales out again in early 2018 at full price, but act now to get your place at a discount!

Here’s a sneak peek of what I’m working on for Bootcamp next year:

Hurry and sign up now! The sale will be over on Monday, November 27th!

Inve$t in YOU! I’m looking forward to sharing all the excitement with you in class next year!

Lilla xo

The MATS GIANT CYBER SALE is HERE! 30-50% off everything!!

Click here to download our handy course guide!

It’s the most wonderful time of the year! Yes, the holidays are coming, but we’re also really excited because today we’re kicking off our GIANT CYBER SALE, which is the biggest MATS sale of the year!

Lilla writes: “I was so energized by today’s Facebook Live with my fabulous students, that I decided we should launch the GIANT CYBER SALE early!” Due to popular demand, we’re launching the GIANT CYBER SALE now! Head over to our site for huge savings NOW!

All your old favorites and some exciting new classes for next year are heavily discounted, but for this week only! All the new courses will be relaunching next year at full price. Sign up now to save big!

Let me teach you how to get beautiful projects like this.

How do you get your art on products like these? Let me teach you!

Now is the time to sign up during the BIGGEST sale of the year!

What’s on offer this year?  

  • Brand New courses for next year! 
  • Heavily discounted bundles (up to 50% off!) with early bird access to purchase new courses for 2018 at an amazing price! 
  • All individual courses are 30% off! 

To help you choose which is right for you, here’s a helpful guide 

Lilla’s checklist for you! Download your copy here. 

Details on this year’s offers:

Make art you love with Lilla’s brilliant assignments and build your portfolio! More great pieces = More $$.

You get:

  • MATS Assignment Bootcamp 2018 (5 months Jan-May 2018)
  • *NEW!* Lilla’s Art Recipes: Drawing People (self-paced, start anytime, to be released on March 1, 2018)
  • MATS A (self-paced, start anytime, learn all about the Bolt Fabric, Home Décor, Children’s Books, Wall Art and Gift markets)
  • MATS B (self-paced, start anytime, learn all about the Stationery, Baby & Children’s Apparel & Décor, Scrapbooking, Editorial (magazines) and Party Paper markets)

Save 50%! Find out more here. 

Having an agent can change everything. Give yourself the best chance of getting agent representation with this special bundle. 

You get: 

  •   Everything in the Art Juice PackPLUS: 
  •   *NEW!* LIVE Portfolio Review class with Lilla Rogers (Weekly LIVE portfolio reviews in June 2018)
  •   Entry into the 2018 Lilla Rogers Studio Global Talent Search with the chance to win representation from the studio plus a host of licensing deals and career development opportunities

Save 50%! Find out more here. 

Are you ready to take your art business seriously? Want to learn how to make and manage more money, and stay sane and happy running a business you love? This is for you. 

You get: 

  •   Everything in the Rep Prep bundlePLUS: 
  •   *NEW!* MATS MBA (3 week crash course in business + money, co-taught by Lilla Rogers + Beth Kempton)

Save 50%! Find out more here. 

Want to transform your art career in the next 12 months? Want 2018 mapped out for you, with an incredible learning opportunity every single month? Then this is the one for you.    

You get: 

  •   Everything in the Art Biz Blast bundlePLUS: 
  •   MATS Creating Collections for Home Décor (self paced, start anytime)
  •   MATS Illustrating Children’s Books (5 weeks from October 2018*)
  •   12 days of affirmations illustrated by Lilla Rogers (delivered in December 2018)

(*If you register for this bundle you will be automatically registered for the October 2018 class, but can request to move to the February 2018 class if you prefer) 

Save 50%! Find out more here. 

And that’s not all! Save 30% off all individual courses in the GIANT CYBER SALE!

Find out more about what’s on offer here 

*Note: Lilla’s Art Recipes: Drawing FacesMATS MBAGlobal Talent Search, and Illustrating Children’s Books (Oct 2018) are not available for individual purchase at this time 

How do I sign up?  

Just visit between November 21st & 27th to sign up and save big! These deals won’t last long!   

Lilla says: “I want gifted people to make money with their art. They deserve it. I want them to make art that sells, while being their own cool selves. That’s my deal. Sign up now to make better art and make more $. Make 2018 be the year your art shines! 

If you need any help figuring out what is the best fit for you, please don’t hesitate to contact the team at [email protected]. Make 2018 the year your art shines! 

See you in class! 

The MATS Team xo 


Lilla’s vintage bingo board!

I thought it would be fun to make you a key vintage bingo board so you could analyze your portfolio of work. I’ve listed the kinds of subject matter that attract top jobs. How many squares of the bingo board can you check off? (Post on Instagram using hashtag #MATSbingo. I’d love to see!)

Are you missing some categories? Are you loving a particular one and want to get more work in that category? Want to broaden your portfolio to attract more work? Or maybe you want to freshen up your style in your favorite category with inspiring assignments that I’ve written to help you do just that!

Now’s a great time, because our BIGGEST SALE OF THE YEAR starts TOMORROW! Up to 50% off! Keep an eye on your inbox and our website for details on the sale.

Make more art, make better art, get more work.



Competition Alert: Guess the name of the new MATS course!

We’re holding an exciting competition to celebrate a BRAND NEW COURSE launching in spring 2018! You’ll have your chance to sign up for this new course & several others during the MATS GIANT CYBER SALE which will be on from November 21st-27th!

– Add your guess(es) in the comments of the pinned Facebook post (see link below)
– You can guess as many times as you like!
– The deadline to submit your guess is November 19th at 11:59pm PST
– The winner will be announced on November 20th!

ENTER HERE: (see pinned post)

Keep an eye on @MakeArtThatSells on Instagram for hints! The first hint will be shared tomorrow but feel free to start guessing anytime!

The winner will get all this goodness, worth over $200 in a cool Lilla Rogers Studio tote bag!

The prize includes:
2 Candles
3 Children’s books
A fabric ornament
A melamine plate
A cookbook
Several journals
An adult coloring book
A day planner
A charcoal set
An LRS tote bag featuring gorgeous artwork by Tara Lilly Illustration & Sarah Walsh Makes Things

ENTER HERE: (see pinned post)


COMPETITION RULES: The winner is the first person to post a comment on the pinned Facebook post (link above) with the exact name of the new COURSE we are cooking up, which is part of a new series by Lilla which will be launching early next year. In the case that more than one person guesses the correct answer, the person whose comment has the earlier time stamp will win. In the case that no-one guesses the correct answer, the winner will be the person whose guess, in the sole opinion of Lilla Rogers, is closest to the actual course title. Please ensure you post your guesses on this pinned post on the MATS Facebook Page. All guesses posted elsewhere will not be considered as entries to the competition. Any comments posted after the closing time of 11.59PM PST on November 19th, 2017 will not be eligible.This competition is open to anyone over the age of 18 from any country. There is no cash alternative.

Three things NEVER to do for a brilliant art career

There are three things NEVER to do for a brilliant art career:

1.) Stop learning new things. Keep drawing the same things over and over.

2.) Don’t make a lot of art. Stay uninspired and don’t make time for new work.

3.) Don’t keep up with what art directors & successful artists have to say.


But if you DO want a brilliant art career, take MATS and supercharge your art!

Perhaps you want to increase your sales on Etsy with new and better work. Or maybe you want to learn about new markets. Perhaps your career has stalled and you want to get reinvigorated. Maybe you want to try something new. Or maybe you just plain love being surrounded by all that great support and inspiration.

Lilla doing one of the things she does best!

Why should you take one of our popular self-paced MATS A / MATS B courses?

If you are ready for it, this course could change the trajectory of your entire creative career. To make the most of it you will need to commit time and energy, and be sure it is for you.

MATS A/B is for you if…

  • You want to be in demand and have your work sell like hot cakes
  • You want to make some killer portfolio pieces in a structured program
  • You are already a working artist and you are looking to break into other markets
  • You would describe yourself as an illustrator, painter, mixed media artist, graphic designer, surface pattern designer, fabric designer or just someone who loves to draw
  • You are ready to learn about real business, and making real money
  • You have some experience of creating art in at least one medium (this course aims to take you from good to great). You do not need to have sold work before, but if you have, awesome!
  • You have some idea of your personal style but want to hone it
  • You have some idea of your preferred medium but are willing to experiment
  • You want to know where your art will sell
  • You are willing to listen to advice and act on it
  • You want ideas for fabric designs you can print through a site like Spoonflower and sell
  • You want to make better work to sell in your Etsy shop
  • You have a basic knowledge of Photoshop and/or Illustrator (if you want to work digitally)
  • You are straight out of art school and want real business advice (NB: formal art education is not a prerequisite, and the course is open to all ages)
  • You are an art director secretly wanting to try your hand at illustration (and wouldn’t mind spotting some great art at the same time!)
  • You are ready to invest time and energy into your creative career
  • You are prepared to push yourself outside of your creative comfort zone
  • You want to be part of a supportive creative community of fellow artists and designers

This is not for you if:

  • You are a complete beginner or are looking for an art technique class. There are hundreds of fabulous creative courses out there – please have fun exploring and then come back to us when you are ready!
  • You are looking for technical tutorials in Photoshop and/or Illustrator
  • You are not interested in learning from others or receiving supportive feedback

Take some time for yourself & supercharge your career with MATS A or MATS B! Find out more information about these popular courses here.

A few of the many of downloadable PDFs included in the courses.

You literally get a pound of downloadable PDFs full of Lilla’s wisdom, all beautifully designed. These are wonderful sources of inspiration and information that you’ll refer to again and again.See the lists here and here.

Come for the assignments & amazing content; stay for the support that you love.

The MATS Team xx

P.S. Keep an eye on your inbox for newsletters about our upcoming BIGGEST SALE OF THE YEAR and new MATS courses launching soon!




How to create a logo with Lilla Rogers Studio Artist Suzy Ultman

Today, we are pleased to share with you a free video tutorial from Suzy Ultman, one of the amazing artists represented by Lilla Rogers Studio. Suzy is kindly going to take you through the process of creating logos (with a bit of background!). Logos are essentially a visual representation of your brand and Suzy will walk you through the all-important qualities of a good logo, and then through the process of creating your own.

Share your logo designs on Instagram! Be sure to tag us @makeartthatsells and use the hashtag #MATSlogo


(1) SIMPLE: clean, flexible, and easily recognizable
(2) VERSATILE: able to work across different media and within different contexts
(3) DISTINCTIVE/MEMORABLE: quickly recognizable in the crowd
(4) TIMELESS: still hip in 10 – 20 years, depending on the market & size of your company


First, research the market. Look at other logos in our field and get curious. What catches your eye? Do you see trends? Does the logo fit the above criteria? How are illustrators using type, image, type plus image? Do the logos look professional or hand made? Next, research yourself. Take a look in the mirror. What makes you, well YOU? What’s your personality? What are your quirks? What’s your creative routine? What medium(s) do you work in? What sets you apart from the pack? What colors do you love? What images are you known for? Who are your clients now? Who would you like your clients to be?

Now, it’s time to create the logo. You will begin by sketching. When sketching, try 3 types of logo approaches. You may quickly find that one logo style approach suits your personality best, and follow that route.

Or, you may want to explore all three logo options: (1) FONT BASED – a straight-up typographic solution, i.e. your name. (2) ILLUSTRATION – an image that specifically denotes what you do, like a paintbrush. (3) ABSTRACT – an abstract/geometric form(s) and/or shape(s). You’re almost done! It’s time to choose your logo direction, and execute the final artwork. It is very important that the logo work in full color and one-color. You will use it in one-color/b&w for use on boards and banners, and other advertising and presentation pieces where the logo is a secondary or tertiary image.

Password: logodesign

You can also download a transcript here: Creating_Your_own_Logo_Suzy Ultman

Find out more about Suzy and all the other exciting things you can learn from MATS here.

Hope you enjoyed today’s tutorial! 

Share your logo designs on Instagram! Be sure to tag us @makeartthatsells and use the hashtag #MATSlogo




Suzy Ultman

Suzy was raised in central Pennsylvania, playing in the woods and collecting stickers. She finds inspiration in scouring antique shops and flea markets, spending time in nature, walking down quirky city streets, and doodling on sticky notes.

As part of the Lilla Rogers Studio gang, Suzy has worked with Chronicle Books, Land of Nod, Crate & Barrel, Papyrus, Abrams Books, Robert Kaufman Fabrics, K&Company, Madison Park Greetings, Oopsy Daisy, and many more.

Her charming creations grace the shelves of Target, Archiver’s, Anthropologie, Urban Outfitters, Crate & Barrel, and Modcloth. Suzy’s vast variety of products includes holiday ornaments, home decor pieces, journals, craft kits, stationery sets, dolls, and fabric collections. The work is simple and sweet, from an artist who lives in a land of mustached snails and apple houses.

Connect with Suzy here: Website | Artist page


Get instant access to our new MATS A & MATS B classrooms, now available until the end of 2019!

Make killer portfolio pieces while staying true to your style and taste in our self-paced MATS A and MATS B classes (join anytime).

The new MATS A and MATS B classrooms are available until the end of 2019, so grab your spot and create amazing portfolio pieces for the top ten lucrative markets. Taking these classes is also essential to prepare for the Global Talent Search in 2018!

An inside look into Lilla’s Art Retreat 2017!

What do you get when you mix up some of the top illustrators working today with a bunch of the most exciting VIPs in the industry? You get my 3rd Annual Artists’ Retreat that was held last month at my studio/home/nearby lake, that’s what!

Our annual artists’ retreat is how we work with our Lilla Rogers Studio Artists on their career development, keep them inspired, and basically energize all of us. My artists fly in from all over the world for this fun packed event.

Here we are in Lilla Rogers Studio enjoying conversation with Janine Vangool taking photos (far right).

My artists stitching and painting on tote bags for their afternoon craft.

I was so honored that Janine Vangool, publisher of the beloved UPPERCASE Magazine, attended my artists’ retreat too!

Lilla Rogers Studio Artist Sarah Walsh with Janine Vangool at the retreat.

Janine was one of the many art directors talking about what they do and how they work with artists and commission work. We were lucky to have representatives from teNeues, Hallmark, Candlewick Press, BlueQ and other publishing companies.

Check out the wonderful video below that she made of the craft day.

See more of the excitement here on Instagram #lillasretreat.

Hope you enjoyed the show. And keep your eyes peeled for announcements about next year’s Global Talent Search soon (the winner will win a ton of wonderful prizes, and will be given an all expenses paid trip to Lilla’s retreat in 2018!)

Maybe next year you’ll join us!



Our new classrooms for MATS A and MATS B are now available!

In addition to all huge amount of content from all previous MATS A and B classes, each class will also have one new assignment for one of the lucrative markets each year, a new assignment for the live reviews which will be hosted by Lilla in 2018 and 2019 AND more additional fresh content trickled in over the two years. The new classes include access until end December 2019!