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We’re hiring! Are you the Manager we are looking for?

Are you looking for an inspiring role that will allow you to help creative people succeed in the art industry? Are you positive, self-motivated, service-minded and super-organized? Would you like a flexible role in a friendly team, based out of the UK but internationally connected? If so, you might just be the Make Art That Sells (MATS) Project Manager we are looking for!

This is a rare opportunity to be part of Make Art That Sells (MATS), one of the world’s leading online educational experiences for artists wanting to make their work more commercially viable. We provide industry insight into the top ten hottest markets for art, and show artists exactly what they need to do in order to license and sell their work to clients all over the world. And we are looking for a Manager to be the hub and heartbeat of our team, working directly with MATS Founders Lilla Rogers and Beth Kempton.

If this is you, download the job description and application form at now and be sure to submit the Application Form along with your resume to [email protected] by the deadline (midnight BST on Wednesday 12 July 2017).

Some important notes:

(1) This is a UK-based position. You will need permission to work in the UK and we are unfortunately unable to support visas or relocation.

(2) The successful candidate will be based remotely with most communication by Skype and email, with monthly meet ups.

(3) This is a managerial position not a design position (but you will be working on a creative project with a creative team so it will be super inspiring!)

Shortlisted candidates will be notified by email by Friday 14 July. If shortlisted you must be available for an interview in Southampton, UK, on Friday 21 July.

If you know someone who might be perfect for the role, please let them know about it!

Thank you so much!

Lilla, Beth and the MATS team


***Deadline extended*** Win a place on ‘Illustrating Children’s Books’

Would you like to win a free place on our hugely popular course Illustrating Children’s Books? The class will run again in January 2017, and we are offering two free spots, worth £399, for creating an awesome children’s book cover based on the assignment below.




Assignment: Create a children’s book cover for the book title “The Sugar Plum Fairy’s Adventure”. Be as creative as you like! Be you with a vengeance.


All levels are welcome! Everyone is welcome! (you do not need to have taken a MATS class to enter) Let’s have some fun! If you have not taken the Illustrating Children’s Book course, check out our FREE 5 part video series to give you some insight and some tips.

THERE WILL BE TWO WINNERS: Lilla and Zoe will choose as follows:

  1. Best in Show
  2. Random Pick

—Character design
—Lettering of title
—Concept and Style (imaginative, witty, beautiful, quirky, etc.)
—Color Palette
—Overall impact of cover

CLOSING DATE: EXTENDED T0 11.59pm EST Sunday 4th December

WINNERS ANNOUNCED: Week of 5 December, 2016

Please see below for rules of entry

Dream up some magic and then draw it!

dream up and draw it

Here are some more tips to help you get stared. As we teach in our Illustrating Children’s Book course, there are 5 main ingredients to consider:

Who is your Sugar Plum Fairy? What does he or she look like? What colors come to mind? Maybe do the opposite of those colors. Don’t necessarily do the first thing that comes to mind. Can you go against type? Is she an urban character? What is she wearing? Is he an animal with wings? Fall in love with your character.

First off, what is The Sugar Plum Fairy’s adventure? Think for a moment about what would YOU love to have as your own adventure? An adventure can be an exploration of any kind. As a child, what was your idea of an adventure? Let your mind space out a bit. Is it a silly adventure? Quirky? Dreamy? Is she/he taking a risk? Why? Where? Once you know this, then you can begin to sketch out the location. She can be on another planet, in a space ship, at the North Pole, at a museum, in Hollywood, Berlin, Buenos Aires? At cooking school making cookies? Whatever.

Push it. Here’s what I mean. Let’s say she’s at the North Pole. The first thought is that she is next to the pole itself. Hmmm. Maybe she’s in an Igloo. Or maybe she’s at an ice cream factory. Maybe she is in the sled factory. See what I mean? Go the next step. Since this is a made up title, YOU can do whatever you want with it.

What is the expression on the face of the character? Can we tell? Is it reflecting the emotion of the story, or perhaps the quest of the Sugar Plum Fairy. Maybe it’s just an image of the character that gets us to fall in love with him/her.

The position of the character helps animate the character. Remember, often the children hearing the book read to them may not understand all the words but they can understand the images.

It’s so fun to make letters. Cut them out of paper, rubber stamp them, draw them. You’re the boss! Make sure the title is easy to read. It doesn’t have to be super huge but it needs to pop and we need to be able to read each letter easily.


Here’s what you need to do to enter:

  1. Create a Children’s Book Cover in response the assignment above. If you haven’t yet taken one of our classes you can still enter. Please refrain from using the Lilla Rogers Studio or Make Art That Sells logos in your work.
  2. The cover can be any size (square, vertical/portrait, horizontal/landscape)
  3. Remember to include the title of the book and your name (i.e. Illustrated by Jane Doe) on the design.
  4. You can work in any medium – digitally or traditional
  5. Save your art as a 72dpi JPEG (save for web) at 650 pxls wide and use the following image title naming convention: FIRST NAME_SECONDNAME_ICBCOMP (e.g. LILLA_ROGERS_ICBCOMP.jpg)
  6. Email it as an attachment JPG to [email protected] by Monday 28 November, 2016 ***EXTENDED DEADLINE*** Sunday 4 December (11.59pm EST) with ‘Sugar Plum Fairy Book Cover Competition’ in the subject title of your email.
  7. Include the following details in your email:
  • Your full name (and studio name if you have one)
  • Your website link
  • A list of what MATS courses you have taken (or if you haven’t taken any courses, indicate which free resources have helped or inspired you)
  • OPTIONAL: 1-2 sentences describing the MATS experience as if you were telling a friend (if possible include what is different for you/your work as a result of taking the course) and if you have taken the ‘Illustrating Children’s Book’ class, please write 1-2 sentences.

We would also LOVE to see your images on Instagram, so please do share them using the hashtag #MATSkidbook (this is not a requirement to enter the competition and is optional)

THE SMALL PRINT: By submitting work for this competition you give us permission to share it on the website, blog and/or any social media accounts related to Make Art That Sells, Lilla Rogers Studio or Do What You Love at any time. You will not receive a fee for this, but will be entered into the competition to win one free place on ‘Illustrating Children’s Books’ (starting January 2017). The winners will be chosen by the MATS team and no correspondence will be entered into. There is no cash alternative and the prize is not transferable. You will retain all rights to your own work.

If you have already registered for the Illustrating Children’s Book class when we announce the winners, you will be refunded the necessary amount. (please note this will be calculated accordingly if you purchased a package during the Cyber Monday Sale Nov 24-28)

Can’t wait to see what you do!

The MATS team










Manifesto Monday 2016 {part 8}


Welcome to Manifesto Monday, where we share some of the Manifesto artwork submitted by our Make Art That Sells Community.

Would you like to experience the Make Art That Sells class yourself? Browse our live and self-paced classes here


I’ve taken MATS A and Bootcamp.  I have learned so much in a short time taking these 2 classes. From reviewing Lilla’s past critiques and seeing and corresponding with all the wonderful, generous artists in the facebook group. I am learning to look at my own work with a more critical eye, step back and revise again and again. See more of Dale’s work here

MATS Courses: MATS A and Global Talent Search. My art got a lot better as a direct result of MATS. Lilla has a method that really awakens inner inspiration and the amazing tribe of artists in the class really inspired me to take my art to the next level in so many ways. Looking before and after you can really tell a difference in my work. See more of Brooke’s work here


MATS Bootcamp 2016 is my first MATS class. MATS isn’t another online course, it is a philosophy and a way of life.  Lila’s wisdom and experience generously shared on Periscope and her website gives me the confidence to keep striving to be better, to learn new skills and that anything is possible. See more of Emma’s work here
MATS has completely changed the way I used to create and produce images! It has given me confidence and has helped me to achieve results that I never thought I was capable of.
The manifesto image I produced is all about going inside myself, represented by a shop called The Wonder! Also inspired by Alice’s journey to Wonderland! I’ve started reading the signs around me and have found a door that I didn’t even know it was open. All signs and symbols were there from the beginning but I never saw them before…the luggage, the books, the black cat, the candlelight, my ‘Pandora box’… I’ve found my cup of tea and now I feel I can tell you about everything! Many thanks for helping me to find my way to this lovely journey. See more of Vanessa’s work here


MATS banner-title

Would you like to experience the Make Art That Sells class yourself? Browse our live and self-paced classes here

Graduates of our courses have gone on to win work from clients such as Hallmark, Robert Kaufman Fabrics, Oopsy Daisy, Uppercase Magazine, West Elm, Midwest CBK, and more. It is industry learning that works in the real world. Find out more HERE and start today!




If you were a children’s book character, who would you be and why?

How about you? who would you be and why?
Comment on our Facebook post here or share an image of your character on Instagram with your comments. Be sure to tag @makeartthatsells and use the hashtag #MATSKidBook so we can see your character!
Would you like to develop your own characters in our ‘Illustrating Children’s Book‘ class?
Do you dream of illustrating a children’s book? Would you love to create a magical world with characters that you’ve designed? Do you love the magic of children’s books and feel that you have something to offer? Then this course is for you.

In five weeks, you’ll create a brilliant children’s book pitch to help you land your dream children’s book gig. You’ll get over 20 videos, weekly assignments, live weekly video reviews, interviews with publishers and illustrators and more. Co-taught by top art agent Lilla Rogers and highly-respected children’s book art director Zoe Tucker.

Spaces are limited for our first session of class this October. Don’t miss out. REGISTER HERE

May 2016 Bootcamp gallery is now live!

The third gallery from our 2016 Make Art That Sells: Assignment Bootcamp class is now live! This one is an absolute cracker. You can view it here:


The gallery features nearly 250 pieces of original art inspired by the awesome MAY class assignment of tarot cards!


There was so much fabulous work submitted in response to this brief, and we love the ongoing supportive energy in the Bootcamp community. What a generous, talented group of artists they are! Here’s a snapshot from the class:

Screen Shot 2016-05-24 at 23.10.43

Would you like to join us on one of our Make Art That Sells classes?

Graduates of our courses have gone on to win work from clients such as Hallmark, Robert Kaufman Fabrics, Oopsy Daisy, Uppercase Magazine, West Elm, Midwest CBK, and more. It is industry learning that works in the real world. Find out more HERE and start today!

Reasons to take ‘Creating Collections for Home Décor: (No. 11): Grow your portfolio


Career longevity comes from making a lot of commercially-viable art, having a recognizable style and being committed. Whether you are in the early stages of your career, or a veteran, this course will freshen up your portfolio with new pieces inspired by the weekly professional-level assignments.

But more importantly, it will teach you how to present your work as collections, showcasing your ideas for product concepts, making your work instantly more appealing to art directors. Not only are they more likely to notice you, but they are more likely to buy more from you, and work with you for longer because suddenly you know how to speak their language.

Take a look at what is on offer with this short video:

This course will help you transform your portfolio from a series of flat art pieces to a commercially-appealing showcase of your talent which demonstrates exactly what you are capable of. And it will give you the best chance of seeing your ideas turned into real product lines, with real companies, in real shops. How exciting is that?

Feel like this is exactly what you need? Register now!

Want to learn more about the Home Décor market? Sign up for our free video series here.

Reasons to take ‘Creating Collections for Home Décor: (No. 10): Get your burning questions answered


Throughout the five weeks of class you can ask any questions you like to Lilla and Margo. This is an amazing opportunity to find out the things they never tell you in art school, to discover more about what it’s like in the real professional world, and learn how to give yourself the best chance of success.

Lilla and Margo

Behind-the-scenes of the filming of the course with Lilla and Margo

For an idea of the kind of questions students have asked on previous MATS courses, take a look at the various downloadable Q&A we share in our ‘Free stuff’ section here.

Feel like this is exactly what you need? Register now!

Want to learn more about the Home Décor market? Sign up for our free video series here.

Reasons to take ‘Creating Collections for Home Décor (No. 9): Make better art


Since launching in 2013, Make Art That Sells has rapidly gained a reputation as the go-to place for anyone serious about making commercially viable art whilst staying true to themselves. We have been completely blown away by the response of our participants (many of whom have come back to repeat the course), and have been thrilled to see huge leaps forward in their artwork.

Make Art That Sells really works, as can be seen in this blog post sharing some of the many jobs participants have landed since graduating.

The Home Decor course will build on all that has been shared before, with specific guidance on how to make better art, as well as sell more of it to clients.

MATS Manifesto by Laurence Lavallee

MATS Manifesto by Laurence Lavallee

Here are a few words from graduates of other Make Art That Sells courses, to show that the teaching can make a huge difference to artists:

This is the course you need to do if you want to sell your art to the masses. As far as I know its the only course like this in existence. The information is like gold dust. It’s that valuable! ” CHANTEL DE SOUSA

“Best investment in your art career, ever.” LISA RIVAS

“I feel that I have learned fantastic amounts about the industry – information that money can’t buy. I feel that I have a thousand positive ideas in my head and am enjoying pushing them through.” EMMA BURNETT

“I showed at Surtex for the first time last year and now wish I had taken this course before I showed. I have an entirely new outlook on the industries I am trying to enter but also I have fresh eyes on my own work and places where it needs some work.” JAMI DARWIN

“I got some commissions and new works because of some Lilla’s challenges (in this course). Now I know I can even do more and can adapt more to client demands.” JENIFER ESPINOSA

“Lilla’s course will surprise you. You will learn more about the different areas of illustration your work will suit but you will also learn a lot about yourself, good and bad, that will make you a stronger creative person.” GABRIELLA BUCKINGHAM

“Intense, inspiring, a rollercoaster and immensely fun.” SUSAN DRISCOLL

“Life-changing, creative, inspiring, professional, challenging.” CHRISTINA MCINERNEY

“You have to experience it for yourself. The investment might seem like a stretch, but it is INCREDIBLE value.” BETSY

“The coolest of cool, most enlightening, awesome class I’ve ever been a part of… and I’m probably a tough audience to begin with!” NICOLE LA RUE

Feel like this is exactly what you need? Register now!

Want to learn more about the Home Décor market? Sign up for our free video series here.

Reasons to take ‘Creating Collections for Home Décor’ (No. 8): Hear industry secrets


As an Art Director responsible for thousands of products a year, Margo Tantau knows exactly what she looks for when seeking out a new artist. She also knows what the market wants, and how to work with manufacturers to deliver that.

For the first time ever she shares that insider knowledge with you in this course, including:

  • Weekly Art Directors’ Cheat Sheets to tell you exactly how to woo an art director, and how not to turn them off
  • A host of details about the manufacturing process which will make you look at the art you sell in a completely different light
  • Real examples of annotated product and collection sheets showing exactly what goes to the manufacturer – knowing this can help you make your art more attractive to an art buyer, because you can demonstrate your understanding of the process
  • A ton of specific finishing notes for metal, glass, fabric, ceramics and wood/MDF, to help you generate hundreds of product ideas and ideas for full collections
  • Weekly reviews (with Lilla) of the class response to the weekly assignments, showing exactly how an art director sees your work and how you can make it even more commercially-appealing*

*Please be aware that only a handful of pieces will be selected for the review each week and there is no guarantee that yours will be included, but the review can be just as valuable when you observe the comments on others’ work.

Feel like this is exactly what you need? Register now!

Want to learn more about the Home Décor market? Sign up for our free video series here.

Reasons to take ‘Creating Collections for Home Décor’ (No. 7): Watch pep talks


For graduates of our other Make Art That Sells courses, Lilla’s pep talks are legendary. This new course brings you a whole new set of weekly pep talks about the creative life, packed with tips, tricks and advice from your Fairy Artmother. Lilla also shares a series of thoughts about growing your creative business, which are sure to inspire some a-ha moments.

Lilla studio

Behind-the-scenes of the filming of the course

Did we mention they are filmed in her newly decorated studio, with a ton of gorgeous products and quirky vintage finds to drool over?…

Feel like this is exactly what you need? Register now!

Want to learn more about the Home Décor market? Sign up for our free video series here.