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Interview with Children’s Book Illustrator – Helen Stephens

Today, we have an interview with Children’s Book Illustrator – Helen Stephens who calls herself an ‘authorstrator’: an author who writes with pictures and adds words in where needed.

HELENportraitdrawingHelen drawing

Helen has been creating children’s books for over 17 years and she is known for her bright, instantly recognisable illustrations.

As well as illustrating for authors like Michael Morpurgo, Cécile Aubry, Sophie Hannah, Holly Webb and Roger McGough, Helen writes her own stories. These include Fleabag, The Night Iceberg, The Big Adventures of the Smalls, the Betsy toddler series, and How to Hide a Lion, which has sold in 14 languages, been nominated for The Kate Greenaway Medal and The Redhouse Book Awards and won the Prix Livrentete. It is now being developed for stage at The Polka Theatre in Wimbledon, where it will be shown this Christmas.


How to Hide a Lion seriesThe most recent additions to Helen’s ever-expanding portfolio include Baby I Love You, Gracie Grabbit and the Tiger, How to Hide a Lion from Grandma, and released earlier this September, How to Hide a Lion at School. We’re delighted to talk to Helen to find out more about how she’s living a truly creative life doing what she loves. ~ Rachel

helenstephensbabyiloveyouUnicefBaby I Love You

1. How are you doing what you love?

I write and illustrate picture books, I draw live for huge crowds of children at book festivals, and to relax I walk my dog Peggy on the beach. For me, this is the ideal job.


2. When did you realise that you wanted to spend your life drawing?

When I was about four years old, I announced to my parents that I was going to go to art school. I never wavered from that certainty, it’s all I wanted to do. When I was nineteen I got a place at Glasgow School of Art, where I decided to study illustration.


Image from How to Hide a Lion at School

3. How did you turn your dream into reality?

When I left art school I was lost for a while. I had my ‘people’ at art school, I felt I belonged. It was a huge shock to leave, I didn’t know what I was going to do, how I was going to make a living, it was a very difficult time. All I knew for certain was that I wanted to draw for a living. So I took tiny steps, one at a time, hoping I was heading in the right direction. I moved to London, where the big publishers were, and got a part time job in a bookshop to pay the rent. I took on small illustration jobs when they came along, and turned down offers of full-time work in the bookshop because I knew that would hold me back.

howtohidealionatschool1Image from How to Hide a Lion at School

Bit by bit I found my way, one illustration job led to another, and another, and another. One day I was visiting a publisher to talk about illustrating a book, when they asked if I would write my own text, so I did! I’ve been happily writing and illustrating picture books ever since.

howtohidealionatschool3Image from How to Hide a Lion at School

4. What have been your biggest highlights and ‘proud-ofs’ since then?

I am proud that I stuck at it in those early days and ignored all the knock backs and difficult times. I am also proud that I still make time to draw for fun. Sketchbook drawing is hugely valuable, and often leads to new book ideas.

Helen Stephens & FamilyHelen and Gerry with daughter, Frieda. Photo by Kristy Noble and styled by Hannah Bullivant

5. Your partner, Gerry Turley is also an illustrator. How does your art influence your way of life together?

I met Gerry at Glasgow Art School, where we were both studying illustration and our workspaces were side by side. We still share a studio space now. I like having Gerry around, we are used to each other’s habits and it works really well.

Helen Stephens & FamilyHelen and Gerry work together in their home studio. Photo by Kristy Noble and styled by Hannah Bullivant

In terms of how we live, we are lucky to work from home. We shake off deadline stress by walking on the beach every day with our dog Peggy and we collect all sorts of sea treasures. We use old sun bleached plastic fishing crates as plant pots, we collect wood for the fire, and we have recently started to collect sea-worn red house bricks which we’ll use to make a garden path.

Helen Stephens & Family

Studio space. Photo by Kristy Noble and styled by Hannah Bullivant

We have a rule: if we need anything for the house we either make it, or buy it second hand. Gerry studied Natural History Illustration, and he has always liked natural forms and materials. I love colour and vintage furniture, so our house is a big mix of both of these influences.

Helen Stephens & FamilyHelen’s hallway

6. You love a story and that’s partly what drew you to your house in Berwick-Upon-Tweed, Northumberland. What’s the history behind it?

Our home looks like a child’s drawing of a house, a door in the middle and a window in each corner. There are four main rooms, two up, two down. When the house was built each room housed a fishing family, they each had a range to cook on and a shared toilet in the back yard. In the 1960’s the fishing flats were converted into a house and an extension was built.

Helen Stephens & FamilyHeart of the home: Helen’s lounge with wood burning stove

When we moved into the house six years ago it was very sad and neglected, we are gradually bringing it back to life. We are opening up all old fireplaces, taking the 1970’s panels off the doors to reveal the original victorian ones underneath. The thing that has changed the house most, and given it a real heart, was putting in a wood burning stove, the whole house feels warmer. One of my favourite features is the victorian privy (outside toilet), so useful in the summer when we have lots of visitors.

There is also an old outbuilding in the garden that we will eventually convert into a studio space. At the moment we share a workroom in the house. We like sharing a space, but we are bursting at the seams!

sketchbookathelen'sdeskHelen’s desk. Photo by Kristy Noble and styled by Hannah Bullivant

7. Talk us through a typical day in your life…

We get up, eat some breakfast together, then one of us takes our little girl to school, while the other starts work. We are both usually at our desks by 9.15am (ignoring any housework jobs, those wait until the evening). The six hours Frieda is at school are extremely precious work time, we try to squeeze all of our work into those hours. Later we pick up Frieda, and take our dog, Peggy, to the beach for her daily run, then one of us goes back to work while the other prepares a meal. That is pretty much our usual day.

If one of us is promoting a book, we might be away from home for a few days, visiting schools or book festivals, but we try to do this as a family as much as we can. We also travel to research new books, we went to Venice and Switzerland recently, Frieda comes with us and we get huge enjoyment out of these family drawing trips.

thefamily-byfriedaThe family by Frieda

8. Where do you find your inspiration for new stories and characters? And how do you keep on top of all your thoughts and ideas?

I like to draw from life as much as I can. I keep sketchbooks where I write notes and ideas. We also collect books on our travels, and vintage picture books. They are a huge source of inspiration.


Work in progress: Helen’s sketchbooks (above and below)


9. Talk us through the process of illustrating a book; how does it go from an idea in your head to a finished work of art on sale in bookstores?

It usually takes about nine months to develop an idea into a book:

  • It starts with an idea, often this might be an image, or a character name, or just a title.
  • I sketch out a plot using thumbnail sketches, refining the idea on each new draft.
  • Then make a mini dummy book to check that the page turns are in the right place. I might do this 5 or 6 times, until everything is just right.
  • Next I make full sized rough drawings.
  • After the publisher has given me their thoughts, I start the artwork. I like to make a kind of ‘nest’ at my desk, Peggy at my feet, art materials all around me, podcasts on my headphones. I hibernate a bit while I do the artwork, only taking Frieda to school, and Peggy for her walk. It usually takes about four months.
  • Then, when the book is published I visit lots of schools and book festivals where I become social again, meeting lots of children and being generally being silly.


Image from Helen’s book, The Night Iceberg

10. Why is it vital to be courageous and true to yourself if you want to succeed as an artist?

In the early days of being published I found I was taking advice from art directors, and altering my work to suit what they were asking for. After a while I felt my work was no longer my own. It didn’t look like the work I did in my sketchbooks, or at art school, and it didn’t feel authentic anymore. So I took a year out and went back to drawing in sketchbooks. It felt like a big risk because my published work was successful, and I didn’t know whether publishers would still want to publish me if my work changed. But they did, and I feel very happy that I took that risk. The books I have done since that period have become my most successful books. I think if you are feeling happy and inspired, and are true to yourself, it shows in the work.

11. What are you working on at the moment?

I have lots of pots on the boil. A Christmas book, a book of Fairy Tales, another in the How to Hide a Lion series, a book about naughty kittens, and a longer novel. I’ve never written for older children before, so this will be a challenge. But I like a challenge, I always like to take on new projects that are unlike stuff I’ve done before, it’s exciting, I get a kick out of learning new stuff.

I am also a big fan of Instagram and try to post every day (I am ‘helenstephenslion’). It feels like the ideal social media for me. I like how you can arrange your feed, a bit like creating a picture book: A close up, then a long shot, then maybe a dark picture followed by a light one… But I do get tired of all the posed pictures of perfect lives, and I try to show my messy work space just as it is, toilet rolls (for dabbing wet brushes) and all. I also like to show some of my work process, rough drawings, dummy books and sketchbooks. I like all that behind the scenes stuff.

12. What do the words ‘creativity’, ‘success’ and ‘freedom’ mean to you?

All good words! If you love doing something, you should make it your job. I have found that living on my creativity alone has been hugely rewarding, I have been able to carve out a ‘Helen’ shaped job. I feel very lucky.


Older work: Pages from Poochie-poo – Helen’s funny and charming story about two doggie friends who constantly try to impress each other

13. What’s your ultimate dream?

I’d like exactly what I have now, but with a bigger work space. Oh, if we are talking ULTIMATE dreams, I might have a second home in London so that I have somewhere to stay when I’m visiting my publishers or having a city top-up. Oh, and what about some sort of magic potion that stops Peggy rolling in smelly dead things on the beach?


Cover of Fleabag

14. What careers’ advice will you give your daughter, Frieda, as she grows up?

To do what she loves, whatever that is. She might not be an artist, she once told us she was going to be a doctor, and we’d have to make an appointment if we wanted to see her!

See more of Helen and her work here: WebsiteFacebookInstagram

Credited images were taken by Kirsty Noble (website and Instagram) and styled by Hannah Bullivant (website and Instagram).


Do you dream of illustrating a children’s book?

Join us for our new class ‘Illustrating Children’s Books‘ starting on Monday October 3rd.

In five weeks, you’ll create a brilliant children’s book pitch to help you land your dream children’s book gig.



Alumni success ‘spotlight’ interview with Katie Cannon


We are so proud of our Make Art That Sells Alumni, that we are pleased to continue a series of spotlight interviews showcasing their successes and artwork. We also ask them to share how the MATS courses have helped them learn and grow. You can see more Alumni Success stories here


Katie_Cannon_LogoToday, we have an interview with alumni Katie Cannon.  Katie has taken MATS Bootcamp and participated in the Global Talent Search

Tell us a little about how you got started in art and design

I have been an artist for all my life. I have always loved to draw and make things. I have used this passion over the years in one form or another and I really love how I can share what I see with others through my art.


Lilla always says “People buy your joy.” What brings you joy?’

I love working with color and line. What it bringing me joy right now it illustrating quotes and phrases. I love being able to share my love of words and color with others.

Which is your favorite market(s) to design for and why?

I love to work designing coloring books and creating word art for prints and home decor.


What are you working on currently?

I am currently working on branching into the wholesale market with my art prints and coloring books for adults.

What are some of the key things you have learnt from the MATS experience?

I feel like MATS helped me to work out a design in small chunks and really work with a design until it is really refined.


How have the classes helped your artwork evolve /grow?

I feel like the MATS class really helped me to learn to explore an idea more thoroughly. I really feel like I have refined my style and learned new skills that have helped to create a better quality of art.

Any aha moments during MATS you would like to share?

I think that it was when I learned in class how to better present my art with mockups.


What are your key successes since taking a MATS class?

I really thing that my key to success has been learning to keep working and  pushing my art into the market and not being afraid to show my work.

What is your dream gig for your artwork?

I would love to have a line of Home Decor & Gift  products with my art featured on it.

See more of Katie’s work here: Website | Instagram


Would you like to Make Art That Sells?
We have the following courses currently open for registration HERE!
Do you dream of illustrating a children’s book? Would you love to create a magical world with characters that you’ve designed? Do you love the magic of children’s books and feel that you have something to offer?  Then this course is for you.
In five weeks, you’ll create a brilliant children’s book pitch to help you land your dream children’s book gig. You’ll get over 20 videos, weekly assignments, live weekly video reviews, interviews with publishers and illustrators and more. Co-taught by top art agent Lilla Rogers and highly-respected children’s book art director Zoe Tucker.
Spaces are limited for our first session of class this October. Don’t miss out. REGISTER HERE


 If you want to learn exactly what to put in your artwork to make killer portfolio pieces while staying true to your style and taste, MATS A and B is for you. Graduates of these courses have gone on to win work from clients such as Hallmark, Robert Kaufman Fabrics, Oopsy Daisy, Uppercase Magazine, West Elm, Midwest CBK, and more. It is industry learning that works in the real world. These comprehensive courses includes access to videos of Lilla Rogers reviewing over 500 pieces of art.
Both MATS A and MATS B are open for registration, you can join anytime as they are self-paced.





Behind the scenes with… Evie Ashworth of Kaufman Fabrics

It’s Evie Ashworth’s turn to open the doors to her office at Robert Kaufman Fabrics.


Evie Ashworth at her desk at Robert Kaufman Fabrics

An established member of the textile industry for over 40 years, Evie has traveled the world to all production points from Europe to Asia and in between. She brought her expertise to Robert Kaufman in 2000 to establish a whole category of product specifically for quilt fabric retailers. She merchandised the line, introducing the concept of coordinated samples and print basics, including the trademarked Fusions(TM) brand, and today continues to ensure Robert Kaufman brand’s association with only the highest quality standards. Evie currently directs a large internal design team as well as several art studios abroad, to produce Robert Kaufman’s signature in-house Luxe and Gallery looks as well as a broad range with external licensed artists and brands.

Evie is a judge for the Global Talent Search 2016.

All images are courtesy of Robert Kaufman Fabrics.

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Behind the scenes with… Noël Claro of Nickelodeon

Noël Claro gives us a tour of her office at Nickelodeon.


Noël Claro, Creative Director at Nickelodeon and Professor at Parsons The New School for Design

Noël Claro is a designer, art director, and professor at Parsons, The New School for Design. Her experience ranges from managing high-profile corporate projects at Nickelodeon to inspiring and mentoring small design teams and students at Parsons. Noël’s professional background is rooted in editorial design, advertising, promotion and creative branding. Her teaching experience covers a range subjects including design, illustration, typography, zines, merchandising and marketing. She’s not shy to rely on her stellar baked goods to provide inspiration and sustenance to her co-workers and students.

Noël is a judge for the Global Talent Search 2016

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Behind the scenes with… Janine Vangool of UPPERCASE magazine

Janine Vangool, Editor of UPPERCASE magazine, shows us around her office and tells us more about her favourite object, a turquoise Royal Quiet De Luxe typewriter from 1956!

Janine Vangool in her office

Janine Vangool in her office

Janine Vangool is the publisher, editor and designer of UPPERCASE magazine, a quarterly magazine inspired by design, illustration, craft and creativity. A playful exploration of creativity, an affinity for vintage ephemera, and a love of typography are some elements common to her magazine and book projects. She is obsessed with typewriters.

She took some pictures of her beautiful office for this Behind the Scenes feature. Step in!

All images are courtesy of UPPERCASE magazine.

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What should an art agent do for you?

Are you making great art and are a bit at a loss as to how to find clients, deal with contracts and promote yourself while still finding time to grow creatively? Then you are probably wondering whether you should find an art agent.


“What I love about being an agent is bringing cool, great jobs and income to wonderful artists!” 
– Lilla Rogers


There are many advantages to having an agent, but it is important that you find the right agent for you. Not all agents are effective. As always, do your research!

This is what Lilla Rogers and her team of agents do for their artists

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Global Talent Search Winner ,Tara Lilly, in Uppercase Magazine

We love seeing Make Art That Sells alum having success!  Global Talent Search Winner 2014 Tara Lilly is featured in one of our favorite magazines: Uppercase Magazine. Pick up your copy of Uppercase Issue 27 to read more about Tara Lilly’s thriving career in art.

Screen Shot 2015-11-05 at 8.16.37 PM

Behind the Scenes with… Zoë Tucker, Art Director

Zoe Tucker, Art Director

Zoe Tucker, Art Director

Zoë Tucker is an independent Art Director based in Brighton, UK (where the Global Art Gathering happened!).

Specialised in children’s books, Zoë has over 17 years in the publishing industry working in-house for Random House, Penguin and Scholastic. Now freelance, Zoë remains Art Director of Alison Green Books (an imprint of Scholastic UK), where she commissions some of the world’s greatest picture book artists. She also consults with animation and production companies Magic Light Pictures and Dog Ears, Ireland.

Learn more about Zoë on

Zoë is a new addition to our Global Talent Search judging panel and we’re very excited to introduce her here.

This is what a day at the office looks like for her!

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#mygtsprep – Mini Assignment 2: Fifty Shades of Blue

All this week we are offering free mini assignments in preparation for the 2015 Global Talent Search. Yesterday was all about socks. Today your mission is to explore color nuances.



Mini assignment 2: Fifty shades of blue

What I’ve done below is taken five hues of blue (gouache and watercolor) and added Naples Yellow to each. Look at the results! Softer shades.

All Photos (c) Lilla Rogers and may not be used without permission

All Photos (c) Lilla Rogers and may not be used without permission

For this mission, take some blue paint, add Naples Yellow, and see what you get. Why Naples Yellow? Naples Yellow is a flat yellow and white, so it dulls, lightens and warms the color. Fun fact.

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Behind the scenes with… Emily Kleinman of Mudpuppy

Emily is the Art Director at Mudpuppy, a producer of engaging children’s activities that facilitate creativity and artistic play. She has 9 years of experience in the specialty children’s market, focusing on product development, art direction, and package design. She loves brainstorming innovative product ideas and discovering new illustrators! Based in New York, Emily keeps her finger on the artistic pulse of the city, finding inspiration in everything from museum and gallery exhibits, boutiques, craft fairs, and street art. She is also a traveler of the world and always planning her next adventure.


Emily is a judge for the Global Talent Search 2015. She’s also offering a choice of 5 products from Galison or Mudpuppy to this year’s winner!

Here’s what Emily’s office looks like!

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