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Category:Interviews
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Rebecca Make Art That Sells Case Study with Rebecca Jones, Lilla Rogers Studio artist and Global Talent Search winner

Case Study with Rebecca Jones, Lilla Rogers Studio artist and Global Talent Search winner

Rebecca Jones is the Global Talent Search Special Studio Award Winner 2014.  She is an artist working and living in Melbourne, Australia. Since winning the GTS, she has had many incredible projects and worked with some of her dream clients. We have asked Rebecca to take us through some of the highlights of her career since winning representation with Lilla Rogers Studio and the work she has had access to through the agency. Here are only a few of the many commissions she has been working on in the past few months. All images courtesy of Rebecca Jones

Flora Waycot Surtex 2015 flyer Make Art That Sells What has Flora Waycott been up to since winning the Global Talent Search 2014 Special Studio Award?

What has Flora Waycott been up to since winning the Global Talent Search 2014 Special Studio Award?

Flora Waycott is the Global Talent Search 2014 Special Studio Award Winner. Since winning, she has been represented by Lilla Rogers’ Agency and created art for some of the great names in the industry, worked at developing her style and trying out new techniques, exposed at Surtex and spoke at the MATS Global Art Gathering in Brighton – all that in only 8 months! There is no doubt that representation by Lilla Rogers’ Agency was a huge step in Flora’s career and even though she didn’t make it the first time she entered the Global Talent Search back in 2013, she was right to believe in herself and give it another go! So, what has Flora been up to since winning the GTS Special Studio Award last October? Here are only a few of the many commissions she has been working on in the past few months.  All images courtesy of Flora Waycott.

GTS KarenCapp 4 Make Art That Sells Behind the scenes with... Karen Capp of Oopsy Daisy

Behind the scenes with… Karen Capp of Oopsy Daisy

With the Global Talent Search just around the corner, we are having a look at who this year’s judges are. Today, we’re visiting the office of Karen Capp, Co-founder at Oopsy Daisy. Oopsy Daily licence artists and produce “engaging art-based products that embrace childhood and celebrate individual artistic efforts“. As part of this year’s Global Talent Search’s prize, Oopsy Daisy are offering a 3 year license for a collection of 6-15 designs by the winner, to include products in wall art, growth charts, night lights and wall decals categories. Along with a panel of industry professionals, Karen will be judging round 2 of the Global Talent Search entries. Learn more about Oopsy Dailsy’s products on www.oopsydaisy.com. Co-founder Karen Capp give us a tour of her office. All images are courtesy of Oopsy Daisy.

Kelly Rae Roberts: An Accidental Artist

Kelly Rae Roberts talks about being a possibilitarian, an accidental artist and how she lives her passion everyday while inspiring other to do the same through her art. All images are courtesy of Kelly Rae Roberts. You define yourself as a “possibilitarian”. Can you explain what that means? Sure! I ran across a quote many years ago by Dr. Norman Peale: “Become a possibilitarian. No matter how dark things seem to be or actually are, raise your sights and see possibilities—always see them, for they’re always there.” I’ve been hooked on its meaning ever since. For me, it means seeing the bright light of my life’s horizon (even on the average days). It means cultivating joy and warmth, even if I’m struggling. It means following the whispers toward all that is possible for my life. How did your art career start? Was there a “Eureka” moment? I spent my early

Rachael Taylor

Rachael Taylor on starting out as a creative entrepreneur and why life’s never boring

Rachael Taylor is a UK based surface pattern designer, author and teacher. Five years ago, she decided to leave a secure job to go solo and create her creative brand. Since then, she has worked for top US and UK clients, created her own collection, written and illustrated her book “20 Ways to Draw a Doodle” published by Quarry Books, co-founded the successful Art and Business of Surface Pattern Design online course for surface pattern designers and launched the only online magazine dedicated to surface pattern design, Moyo Magazine. In this interview Rachael tells us about why surface pattern design is special to her, how she started out on her own and why she’ll never look back! All images are courtesy of Rachael Taylor Designs. Do you want to ask your own questions to Rachael? Rachael will be speaking along a panel of industry experts at Make Art That Sells: The

Philippa Stanton - Oranges and stamps

Philippa Stanton on synaesthesia, inspiration and Instagram for artists

Philippa Stanton is a UK based fine artist and mobile photographer. She creates still life photographic compositions using simple, everyday objects; often a cup of tea or coffee, with flowers and plants, which is then contained within a quiet sense of season on her table. Her compositions are hugely popular on Instagram, where she has over 420 thousand loyal followers. In this interview, Philippa talks about her art, synaesthesia, her inspiration and why Instagram is a great way for artists to gain visibility. All images are courtesy of Philippa Stanton. Philippa will be speaking at Make Art That Sells: The Global Art Gathering on June 12th in Brighton.

The book illustration market: expert advice from Mary Ann Hall of Quarry Books

Primary Market: The illustrated book market. How can this market be lucrative for an artist? Doing regular freelance work as a designer or illustrator, or if you are a really accomplished artist, perhaps you can author a book. What is going to be hot in your market in 2015 such as subject matter, colors, products? Beautiful art and creativity books that offer something really unique.

Megan Tingley of Hachette Book Group on children’s books

  Primary Market: Children’s book illustration. This market is all about creating a memorable character, such as Eloise, Frog & Toad, Madeline, Cat in the Hat, Pigeon, etc.. Also an intuitive sense of what kind of details kids will invite readers to look at the images more carefully and draw them into the world and a sense of humor. How can this market be lucrative for an artist? Creating a character that can sustain a franchise/series that sells and backlists forever cna provide a lifelong source of income via royalties. Conversely, if an artist works quickly, she/he can also have a very lucrative career doing multiple work-for-hire projects, including “ghost art” for an established series with ancillary projects (for example, doodle books, journals, etc. for a popular picture book or licensed brand.

The gift market: Anne Brown of Studio M gives her expert advice

  Primary Market: Our focus is servicing Gift Stores, independent specialty retailers. I really enjoy this market as it supports the “buy local” movement and is never stagnate. There is always a desire to make something new or to put a modern twist on an old idea. Be aware of the industry. I always encourage new artists to become familiar with the industry and walk one of shows during Market before they really start designing for it. Ask retailers what is selling, what is working for them. Research!! How can this market be lucrative for an artist? If the artist takes the time to really understand what works for the client, there can be great success. Coming to the table with a concept for a product line, rather than simply a body of art, there is far more appeal and opportunity for long term success. It is rare that I work

The fabric market by Evie Ashworth of Robert Kaufman Fabrics

  What is your primary market? Fabric by the yard and for manufacturers of fabric related products globally. Our main buyer selects fabrics that will work for beautiful quilts primarily, secondarily clothing and accessories. Our customers come to our company for top quality products, service and design. The licensing of artwork has given us the opportunity to have many wonderful relationships with our designers. It’s always fun to see what they’re up to! Our artists keep our products in demand. How can this market be lucrative for an artist? For us, the more artwork you have, the larger stable of designs you will get placed. We select hoping the designs will stay in the line as long as possible. The more diverse your work is makes you available for multiple categories in our line. We need to fill themes from sports, infant, kids, florals, novelty, holiday….and many more.