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Lilla’s Top Picks: MATS B FB Live Review 2017/Editorial Market/Map


Lilla Rogers hosted an art review of our students’ incredible work created in our self-paced e-courses. Students were given fascinating assignments—one for the Wall Art market and one for the Editorial (Magazine) market. Below are my top picks from the Editorial submissions in MATS B. (Read the post for the MATS A class here)

 

For their Mini (warm up assignment), the students in the Make Art That Sells (MATS) Part B class were first asked to letter the name of their city or town in which they reside. I give them a bunch of fun lettering images to get the wheels turning.

Then, their big assignment was to draw a map of their city. That’s cool because we have students from all over the world and it’s so fun to see where our students are from and learn about all these different cities.

Here were some tips and suggestions I gave them:

Things to think about:
–Add a few icons to pop around. Here are some ideas for you:

  • Your favorite shops
  • The monuments
  • The people walking down the streets
  • Funny or interesting odd bits like local flora and fauna, goofy signs, etc.

–How can we get the feel for where you live? What is your point of view? Do you want us to fall in love with your city? Do you wish you didn’t live there, and want to show us why? Do you have a fondness for the geography, or the shops, or the people, or the food? Show us all the wonderfulness of where you live!

Note: Typically, the text for the local name is shown quite large.

Want to learn more about the Editorial (Magazine) market? Check out our course here.

Let’s look at a few of the maps that I reviewed in class.

This is a great example of doing a map theme. Laura Irrgang shows her intelligence and wit in this map of Austin, Texas with her Field Guide to Hippies in their natural habitat. Note that the lettering of Austin, Texas reads right away. I love those purple-y grey blobs for the types of hippies. They pop, but not so much that they take away from her amazing characters. While this piece is full to the brim, it’s not cluttered. I can easily see an art director hiring her for a map.

Laura Irrgang

Next up is Laure Allain’s piece for Brussels (below). Laure understands that some maps are more about a vibe of a place and less about a literal street-by-street map. Sometimes an art director will want you to illustrate a map that features a few highlights of the locale in a stylish way. Boom. Done, Laure!

Laure Allain

I always say that a portfolio piece for one market is often great for another market. This piece by Ella Elron-Breitman is a perfect example (below). I can certainly see this illustrating an article on things to do in Jerusalem with your kids, but the variety of children in active poses will attract the interest of a children’s book art director. I love the limited palette. It’s cool.

Ella Elron-Breitman

Sometimes a client will want you to illustrate specific locations and the actual streets in a more literal way. Here, Heather Manning illustrates Tampa beautifully (below). It’s a clean style with lots to look at and enjoy. If you’ve taken my classes you know I am crazy about wanting you to show icons (little drawings of things) in your portfolio. What this piece shows an art director is like, wow, we can hire Heather to illustrate a whole book on boats! Or whatever. The girl can draw. Bravo!

Heather Manning

Sometimes you’ll be asked to illustrate in a thematic way, like how Laura Levie has illustrated the sections of Birmingham. You get a real feel for each section at a glance. And again, A+ for loads of fun icons.

Laura Levie

Want to see ALL the work that the students created? See all the work below

MATS A gallery

MATS B gallery

Congratulations to everyone who took part in the special assignment and submitted their work! You did an outstanding job!

SIGN UP NOW! Want to grow your art career and make art that sells? Instantly join the MATS A and MATS B self-paced classes. You’ll have instant access to a huge vault of minis, assignments, and previous review videos. See all the cool stuff you get here.

Each class teaches you everything you need to know about the hot markets that need your great art!

  • Part A focuses on the bolt fabric, home décor, children’s books, wall art, and gift markets.
  • Part B focuses on the paper (stationery), baby/children’s apparel & décor, scrapbooking, editorial (magazines), and party paper markets.

Lilla’s Top Picks: MATS A FB Live Review 2017/Wall Art


Lilla Rogers hosted an art review of our students’ incredible work created in our self-paced e-courses. Students were given fascinating assignments—one for the Wall Art market (MATS A) and one for the Editorial Magazine market (MATS B). Below are my top picks from the Wall Art submissions in MATS A. (Read the post for the MATS B class here)

This is one of my favorite assignments because it’s so quirky and leads to such a variety of art. First, the artists were given 2 colors based on their astrological signs for their Mini assignment.

Here’s what I told them about their colors. “Even if you don’t like the colors you are given, go with it. Let’s say you were given red and yellow. You can do a burnt red and a curry yellow. Or a cherry red and a brownish yellow. So you have some latitude.” So often we lean on the same color palettes over and over. I wanted to get artists to broaden their palettes, and this is a fun way to get them to do so.

Next, I set them on a scavenger hunt to gather specific items around the house that they could use in their art, and showed them some ways to create their own textures.

For the Big Assignment, they were to create an abstract collage-style piece of art for the Wall Art Market. (Learn more here.) They were required to add one floral and at least one word. Stuff sells better with lettering.

Here were a few tips I gave them.

  • Feel free to use words (hand-lettering) to explain your work, to add wit, or to give journal-type information.
  • Pretend you’re making this for a friend.
  • Fewer well-drawn items are better than a load of weak images.
  • Consider your background color when planning out your piece. You might like a dark
    color, bright color, or muted color. It’s up to you!
  • Add type or hand-lettering if you are good with that. Do not do hand-lettering if it is amateurish.
  • Do your colors match the vibe or your drawings? 7.
  • Are you having fun? People buy your joy.

Let’s look at what gorgeousness the students have come up with!

This piece by Karen Williams (below) hits many notes. First, the vibe of the piece clearly matches the feeling of the word, ‘breathe’. The colors are calming. The composition is very balanced. Her word is beautifully lettered and the required floral is nicely abstracted. We can instantly tell that she was given blue and pink as her colors. I can totally see a home décor client licensing this piece for wall art! Bravo!

Karen Williams

I’m insanely in love with this piece by Julia Witzell (below). There is such a strong point of view. There’s no hesitation here. The text is wonderful (“yes, no, maybe”). The forceful palette matches the theme of YES! I get a feeling of searching for optimism even with the rainclouds in the background. The textures are interesting and don’t compete with the bouquet. It’s lovely. I can see Julia getting book cover work from this piece in addition to wall art.

Julia Witzell

 

In Ivana Matijevac’s piece (below), like Julia’s piece above, the optimism comes across. Yet here, it’s light and airy, beautifully balanced, and sweet but not sappy sweet. I love the lettering with the thicks and thins and serifs. It’s well crafted, and the fact that it’s slightly off kilter adds charm. Fabulous textures and a pretty color palette. When I see the dot to dot thing I get the sense that Ivana was having fun. People buy your joy! I can totally see Ivana getting greeting card work from this piece.

Ivana Matijevac

I love Devon Holzwarth’s work. Here’s what I’m going to say. Devon, your flying critters steal the show. Make them big big big! I love them! Your color palette and your critters are badass, so I’d have the sentiment reflect that. Maybe the text is something like, Keep out of the garden! I don’t know. But I will say that you’ve got to pitch those critters to children’s book art directors!

Devon Holzwarth

Want to see ALL the work that the students created? See all the work below

MATS A gallery

MATS B gallery

Congratulations to everyone who took part in the special assignment and submitted their work! You did an outstanding job!

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SIGN UP NOW! Want to grow your art career and make art that sells? Instantly join the MATS A and MATS B self-paced classes. You’ll have instant access to a huge vault of minis, assignments, and previous review videos. See all the cool stuff you get here.

Each class teaches you everything you need to know about the hot markets that need your great art!

  • Part A focuses on the bolt fabric, home décor, children’s books, wall art, and gift markets.
  • Part B focuses on the paper (stationery), baby/children’s apparel & décor, scrapbooking, editorial (magazines), and party paper markets.

Video series: Monetizing your Quirks: What makes you weird is what makes your brand!


Lilla often gets asked what makes an artist stand out.

Her favorite answer is ‘What makes you weird makes your brand special!’ What? It’s OK to be quirky, an oddball, different from everyone else? YES! In fact, more than OK, it’s important, and it’s what will set you apart. Check out Lilla’s free video series to find out more.

In this free series Lilla shares…

  • Why it pays to be different/weird/quirky
  • How to identify the differences that you can use to your advantage in your art career
  • How to take those quirks and make them your signature
  • How to attract mainstream clients with your quirks, not put them off
  • Other tips on monetizing your quirks

 

Watch the 3-part video series HERE

 

Now’s the time to sign up for our popular Make Art That Sells e-courses because Lilla will do a LIVE REVIEW in our self-paced MATS A and MATS B classes in June! The assignments that Lilla will review were just announced. REGISTER HERE.

Maximize the amount of time you’ll have to work on your piece. Sign up now to get INSTANT ACCESS to these juicy assignments. Get your art in front of Lilla and have a chance at getting it reviewed.

 

For a chance to be in Lilla’s review you must submit your work by June 7, so sign up for MATS A here and MATS B here to get cracking!

You’ll also have access to a huge vault of minis, assignments, and previous review videos PLUS you’ll find out about the LIVE REVIEW assignment and all the details about how to take part.

xo, The Make Art That Sells team

Dive into your assignment now! Sign up today!


Now’s the time to sign up for our popular Make Art That Sells e-courses because Lilla will do a LIVE REVIEW in our self-paced classes in June! The assignments that Lilla will review were just announced. REGISTER HERE.

Maximize the amount of time you’ll have to work on your piece. Sign up now to get INSTANT ACCESS to these juicy assignments. Get your art in front of Lilla and have a chance at getting it reviewed.

Lilla has picked two of her favorite assignments from MATS A and MATS B for you to work on. Here are a couple of clues:

For MATS A: you’ll find cool stuff around your house
For MATS B: we get to know more about you

For a chance to be in Lilla’s review you must submit your work by June 7, so sign up here and get cracking!

Lilla says, “I can’t wait to see the awesome art that all of you will create!”

We will also be featuring some of the best work on the MATS blog and in our newsletter that reaches 1000s of people—including art directors who are looking for art in these markets! How’s that for an incentive?

SIGN UP NOW! You’ll have access to a huge vault of minis, assignments, and previous review videos PLUS you’ll find out about the LIVE REVIEW assignment and all the details about how to take part. See all the cool stuff you get here.

xo
The Make Art That Sells team!

LAST DAY! Get your work in front of top agent, Lilla Rogers! Hurry, sale ends today!


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We’re incredibly excited to announce that students who have purchased Make Art That Sells (MATS) Part A and/or Part B will now have the opportunity to be included in a SPECIAL ANNUAL REVIEW by top agent, Lilla Rogers!

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Here’s how to participate:

  1. Sign up for MATS Part A and/or Part B if you haven’t already. (Today is the very last day of our 30% off sale!)
  2. Lilla will reveal which assignment you’ll be asked to complete in the private classroom sometime this month. There will be one assignment chosen for students in Part A and one for students in Part B.
  3. You’ll have about a month to complete the assignment, which should give you more than enough time.
  4. You’ll upload your finished piece to a gallery.
  5. Lilla will study each and every image in the gallery.
  6. Lilla will then select a handful of images which she’ll review in a private Facebook Live session in May—for registered students only.
  7. Lilla will comment on the selected images, plus there will be time for Q&A for everyone watching the live Facebook video. Lilla will likely have some wonderful wise words to inspire and motivate, and it will surely be an incredible opportunity to learn from a master teacher.

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What Is Make Art That Sells (MATS) Part A and B?
MATS Part A and Part B are two jam-packed, instant-access, self-paced online courses written by top agent Lilla Rogers for artists of all levels. You’ll enjoy working on the courses at your own schedule. Each course is designed to be done over 5 weeks at an intensive pace, or up to 5 months at a slower pace. Both courses are equally excellent and can be done in any order.

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What markets will I learn about in MATS Part A?

  • Bolt fabric
  • Home décor
  • Children’s books
  • Wall art
  • Gift

What markets will I learn about in Part B?

  • Paper (Stationery)
  • Baby/children’s apparel & décor
  • Scrapbooking
  • Editorial (magazine illustration)
  • Party paper

What’s Lilla’s teaching philosophy?
You’ll love how Lilla has designed all MATS courses to get you to make art for specific markets, evolve your style, learn tons of techniques, get market- and trend-savvy, and basically delight in making art. If you’ve lost your mojo, these are the courses for you, even if you are an experienced artist. If you are a newbie wanting to learn everything you can from a top art agent (who is a teacher and artist herself) with decades of experience in the business, then this is the course for you.

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Because we want you to achieve your goals, and there is so much information packed into the courses,  we’ve provided a super-helpful pdf with guidance, structure and checklists. You can access the prep pdfs here: MATS A and MATS B

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You’ll find all this goodness in a private online ‘classroom’ loaded with videos, downloadable pdf’s, written posts, tons of inspiring imagery, interviews, structured assignments, and your own cadre of fellow students who will share the experience with you on a private Facebook group. See the industry expert contributors here. Let’s just say you totally get your money’s worth! Read more about all the goodness you’ll get, here.

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Why take MATS Part A or B?
If you want to learn exactly what to put in your artwork to make killer portfolio pieces while staying true to your style and taste, these online courses are for you.

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Above, Nicci Nathanson completed this assignment for MATS A, Home Décor Week.

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What will I create?
You’ll be given several exciting assignments (creative briefs) for each of the five lucrative art markets to help you build a professional portfolio. Pick and choose your favorite assignments—or do them all—to make art that is thematically geared toward the markets.

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Above, Nathalie Taylor created a piece for MATS A/Wall Art. In this assignment, the students were asked to create a piece using only two colors they were given based on their astrological sign, and items from a scavenger hunt they had completed earlier.

Join us!

All images copyright and may not be used without permission of artist.

How to be your own trend detective—Free download


Lilla

Me

I’ve been an art agent for over twenty-two years, and I’ve overseen the commissioning of thousands of assignments that my artists have gotten over the years. I’ve seen trends come and go, but what I know for sure is that artists thrive by staying fresh. Those who stay stuck in their style drastically reduce their career longevity.

Staying up on trends is really just about being aware of the visual cultural conversation. As we make art and design, we see, we create, we show. It’s an evolution of style we share with one another. Like molecules, we bounce off each other, ever affected by our environment. The true creative leaders vibe off of the aesthetic conversation, but then they bring it to the next level to lead the way. There are tools you can learn to develop this awareness.

I thought you might enjoy reading the FREE 10-page piece I wrote called How to be Your Own Trend Detective. This is one of many downloadables that I give out in my e-course called Make Art That Sells: Part B because I want artists to learn how to dig deep to find gorgeous color palettes, fresh subject matter, and interesting patterns and motifs. I get great pleasure from seeing the work of my students evolve and flourish, so that’s why I write these things.

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Trend-Detective

You can download it here. 

We’d love to see what you discover and uncover for trends! Use #LillasTrends #makearthatsells on your Instagram posts!

You know what? I thoroughly enjoy writing instructional pieces for students, so I’ve packed a ton of downloadables just like this one in my courses. Some of our students actually print out all the materials from the Make Art That Sells courses and pop them into a binder!  I hope you’ll join me in class, and together we can grow your work.

You can sign up for Make Art That Sells Part A and/or Part B right now and get instant access to all the goodness.

 

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MATS B Student Work in UPPERCASE Magazine


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Student images: Sharon Montgomery, Elizabeth Doyle and Amy Walters

We are thrilled to see a selection of MATS B student artwork in issue 31 of UPPERCASE Magazine. Uppercase publisher Janine Vangool joined Lilla for a special LIVE REVIEW in April for both Self-Paced classes (MATS A and MATS B) and this six page spread showcases a handful of work that was selected for the review in the MATS B class.

The specific MATS B assignment was to “Illustrate your ideal wardrobe or an outfit that best exemplifies who you are as a creative. How does what you make reflect who you are? Is it a floral dress? Are you a striped t-shirt kind of person? Is it a paint-splattered smock? Illustrate an idealized portrait or still life of the clothes you wear as an creative individual. “

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Jess Racklyeft, Jenna Freimuth (top right), Bianca Pozzi (bottom left), Nicola Delamain (bottom right) and Heather Rogers (right page)

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Student images: Shoshannah Hausmann and Jennifer Kiamzon

We had over 100 submissions for each of the assignments. You can view the public galleries here: MATS A Gallery | MATS B Gallery

We also shared all the student artwork that was reviewed in class here: part 1, part 2, part 3 and part 4

Well done to all who are featured!

A look through the latest issue….

Uppercase is one of our favorite magazines, and Janine regularly commissions original illustration to grace its pages and call outs for regular submissions here.

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Would you like to experience the Make Art That Sells class yourself? Browse our live and self-paced classes here

Graduates of our courses have gone on to win work from clients such as Hallmark, Robert Kaufman Fabrics, Oopsy Daisy, Uppercase Magazine, West Elm, Midwest CBK, and more. It is industry learning that works in the real world. Find out more HERE and start today!

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MATS Live Review Showcase (MATS A and B) part 4


We are thrilled to be showcasing a 4 part series of the ‘picks’ that Lilla and Janine chose as part of the live review.

Here is part 4 from the MATS B ASSIGNMENT: Illustrate your ideal wardrobe or an outfit that best exemplifies who you are as a creative. Imagine this is to illustrate a magazine article.

Last month, Uppercase publisher Janine Vangool joined Lilla for a special LIVE REVIEW in our MATS Part A and Part B self-paced courses

We shared one brand new assignment in each class and had over 100 submissions in each one. You can view the public galleries here: MATS A Gallery | MATS B Gallery

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KATHERINE QUINN

Lilla and Janine’s thoughts: Very dreamy and beautiful and love the limited palette. It tells a story, what is the story, you want to know more about the story.

KATHERINE_QUINN_ANDTHEWORLDSPINSMADLYON_MATSBSP_UPPERCASE

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JENNA FREIMUTH

Lilla and Janine’s thoughts: This is along of lines of something one would include in the magazine. Really like the green outline and the words about things she likes. The motifs of the pencil in the bow and the constellations in the background. It all really fits together and you can see what her style is.

Print

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LYNN GAINES

Lilla and Janine’s thoughts: A great way to structure content. Placing things around, you get a real sense of who she is. Easy on the eye with light products on dark background.

LYNN_GAINES_DESCRIBE_-MATSBSP_UPPERCASE

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SUSAN EVENSON

Lilla and Janine’s thoughts: Beautiful piece, maybe make it more about birds as the girl with the bird is the winning portion. Maybe include more birds, more bird houses and focus on more about the outfit based on the brief.

SUSAN_EVENSON_BIRDGIRL_-MATSBSP_UPPERCASE.

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SHARON MONTGOMERY

Lilla and Janine’s thoughts: Lovely portrait and we can see it is about the pattern on her shirt and incorporating that into her environment. A beautiful piece.

SHARON_MONTGOMERY_CAMOUFLAGE_MATSBSP_UPPERCASE

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Would you like to Make Art That Sells?
We have the following courses currently open for registration HERE!
mats-ab-banner
If you want to learn exactly what to put in your artwork to make killer portfolio pieces while staying true to your style and taste, MATS A and B is for you. Graduates of these courses have gone on to win work from clients such as Hallmark, Robert Kaufman Fabrics, Oopsy Daisy, Uppercase Magazine, West Elm, Midwest CBK, and more. It is industry learning that works in the real world. These comprehensive courses includes access to videos of Lilla Rogers reviewing over 500 pieces of art.
Both MATS A and MATS B are open for registration, you can join anytime as they are self-paced.

 

 

MATS Live Review Showcase (MATS A and B) part 3


We are thrilled to be showcasing a 4 part series of the ‘picks’ that Lilla and Janine chose as part of the live review.

Here is part 3 from the MATS A ASSIGNMENT: Illustrate the title page of a new version of the UPPERCASE Surface Pattern Guide, demonstrating your exuberant love of surface pattern.

Last month, Uppercase publisher Janine Vangool joined Lilla for a special LIVE REVIEW in our MATS Part A and Part B self-paced courses

We shared one brand new assignment in each class and had over 100 submissions in each one. You can view the public galleries here: MATS A Gallery | MATS B Gallery

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LINDSAY LOWERY

Lilla and Janine’s thoughts: Very radical and different! Very beautiful and paintily. Has a nice surface quality to the work, very cohesive with a nice flow. Bold with mark making, very punchy.

Lindsay_Lowery_Fresh-Scribbled-Blooms_MATSASP_UPPERCASE

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MARJOLEIN ODINK

Lilla and Janine’s thoughts: Liked all of these motifs, mark making. Lots of trendy stuff and showing the trends in the design. A personal sensitive quality of line which is cared for. Love the pencil with mountain top.

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JENNA ALLDREAD

Lilla and Janine’s thoughts: We love the repeat pattern which is eccentric, with cats in different poses.

JENNA_ALLDREAD_CATS_-MATSASP_UPPERCASE.

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HEATHER MANNING

Lilla and Janine’s thoughts: Works really well, like a lot of the motifs. The sun has been seen many times before with a retro quality. The smiley sun is more targeted to a children’s book or cute brief.

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MEL SMITH

Lilla and Janine’s thoughts: Beautiful piece. A nice interpretation of a city in a surface pattern way. Liked the treatments of textures over the blocks. Very vintage and great color palette.

Mel_Smith_SummerInTheCity_MATSASP_UPPERCASE

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Would you like to Make Art That Sells?
We have the following courses currently open for registration HERE!
mats-ab-banner
If you want to learn exactly what to put in your artwork to make killer portfolio pieces while staying true to your style and taste, MATS A and B is for you. Graduates of these courses have gone on to win work from clients such as Hallmark, Robert Kaufman Fabrics, Oopsy Daisy, Uppercase Magazine, West Elm, Midwest CBK, and more. It is industry learning that works in the real world. These comprehensive courses includes access to videos of Lilla Rogers reviewing over 500 pieces of art.
Both MATS A and MATS B are open for registration, you can join anytime as they are self-paced.

 

MATS Live Review Showcase (MATS A and B) part 2


We are thrilled to be showcasing a 4 part series of the ‘picks’ that Lilla and Janine chose as part of the live review.

Here is part 2 from the MATS B ASSIGNMENT: Illustrate your ideal wardrobe or an outfit that best exemplifies who you are as a creative. Imagine this is to illustrate a magazine article.

Last month, Uppercase publisher Janine Vangool joined Lilla for a special LIVE REVIEW in our MATS Part A and Part B self-paced courses

We shared one brand new assignment in each class and had over 100 submissions in each one. You can view the public galleries here: MATS A Gallery | MATS B Gallery

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JESS RACKLYEFT

Lilla and Janine’s thoughts: Love the delicacy with pencil and watercolor. Graphically would read really well on a page. Love the Mexican scarf. Really beautiful.

JESS_RACKLYEFT_DREAMCLOTHES_-MATSBSP_UPPERCASE

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HEATHER ROGERS

Lilla and Janine’s thoughts: Love this piece. Looks like a beautiful fantasy to sit on the porch swing. Could really get a sense of the aesthetics. There is an old fashioned feel about it with limited palette with great colors. The piece makes me want to know more about the story, so charming.

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AMY WALTERS

Lilla and Janine’s thoughts: “Irresistible. Created in a humorous way in her style.”

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JENNIFER KIAMZON

Lilla and Janine’s thoughts: Amazing, like a fashion drawing of the 1920s or even 1970’s Loved how the square has been used. Immersed in pattern, beautifully done. Really fits the brief to create an idealized portrait of oneself.

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ELIZABETH DOYLE

Lilla and Janine’s thoughts: Very different to all the others, very graphic, very interesting take. Tells us a lot about her style and what she would like to wear.

 

Elizabeth_Doyle_CuteAndCool_MATSBSP_UPPERCASE

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Would you like to Make Art That Sells?
We have the following courses currently open for registration HERE!
mats-ab-banner
If you want to learn exactly what to put in your artwork to make killer portfolio pieces while staying true to your style and taste, MATS A and B is for you. Graduates of these courses have gone on to win work from clients such as Hallmark, Robert Kaufman Fabrics, Oopsy Daisy, Uppercase Magazine, West Elm, Midwest CBK, and more. It is industry learning that works in the real world. These comprehensive courses includes access to videos of Lilla Rogers reviewing over 500 pieces of art.
Both MATS A and MATS B are open for registration, you can join anytime as they are self-paced.