Creating Collections for Home Décor
Aug. 7 – Sept. 10, 2017.
£399.00 (approx. US$515.00)
In 5 weeks you will have created your own comprehensive, professional and winning home decor pitch presentation, with the guidance of top art agent Lilla Rogers and leading art director Margo Tantau.
* excluding sales tax which will be added at checkout depending on your country of residence.
“This course is teaching something desperately needed in the industry. It’s a gamechanger.” – Margo Tantau, top art director, responsible for the production of around 5000 new products each year
“You’ll learn how to create a commercially viable ready-to-sell collection featuring five of the most popular materials used in home décor. With the presentation skills we are teaching in this course, your work will be like manna from heaven for art directors.” – Lilla Rogers, international art agent
This course provides the skills and knowledge to fill a huge gap in the lucrative home decor market – for artists who can conceptualise and pitch full product collections. By showing art directors that you can do this, you put yourself ahead of the game, and stand out from other artists as a commercial professional. Not only are they more likely to buy your work, they are likely to buy MORE of your work – perhaps even your entire collection.
Class assignment by Katie Vernon
Why have we created this course?
- Most artists sell their work as flat art, as a simple pattern or illustration. Art directors then have to imagine that on a host of products, and bring that to life by working with a team of in-house art workers. However, changing economic realities mean that many manufacturing companies are seeing shrinking artwork teams, despite ever more pressure on art directors to deliver commercially successful products.
- There is a huge gap in the market for artists who can conceptualise products and present those ideas in a professional manner. This is the answer to many an art director’s prayers, as it saves them time and provides new ideas in a marketplace hungry for new art and products.
Image: Selection of products from Lilla Rogers Studio artists created for Margo Tantau
- Presenting a professional pitch requires understanding of the materials used to manufacture the products, both in terms of opportunities and constraints. This course will show you how to bring your art to life on a wide variety of products made from the five most popular substraits used in the home décor market. This will make you stand out head and shoulders above other artists.
- MATS A & B teaches artists how to make more commercially viable art for the top ten markets. This course takes it one step further and teaches them how to sell MORE art to each client, by presenting their ideas as full collections, targeted at the lucrative home décor market. There is no other course like this available online today, yet it can be a huge competitive advantage for artists.
Artists need to become more commercially savvy, understanding the changing buying landscape, and positioning themselves at the forefront of that to make the most of the opportunities available.
Class assignment by Kendra Binney
A winning equation
MATS: Creating Collections for Home Décor + Your art = A TOTALLY AWESOME PROFESSIONAL HOME DECOR PRESENTATION
Class assignment by Colee Wilkinson
How is it delivered?
- In a private online classroom, featuring videos professionally-filmed in HD. Classes are delivered daily through the five weeks of class, but you can access them 24/7 from anywhere in the world to work through the content around your own schedule. You will get access to all content for six months after class ends.
- With online galleries where you can directly upload your work and view the work of others.
- With a private online community to connect and share with other artists from across the world. This community will remain available to you indefinitely, even after class ends.
Want to join us? Just scroll up to the top of the page to register!
*Note: MATS courses can be taken in any order, and many people repeat them because they grow so much with each round of the course*
If you dream of seeing your own art on actual products, this course will teach you how to create a winning pitch document for home décor. Here’s what you get with MATS: Creating Collections for Home Décor: // Core contents
- Five intense weeks of class, with daily posts to push you and your creative career forward
- Five in-depth videos featuring Margo Tantau and Lilla Rogers, providing insight into how to take your art from 2D to 3D products made from the five most popular materials for home décor – metal, fabric, glass, ceramics and wood/MDF.
- Advice on pitching full collections of product concepts to top art directors. This includes tips on opportunities, constraints, what sells and who buys.
- Three trend boards provided by a working art director
- A Trend Board Analysis worksheet to help you better understand and utilize the trend boards
// Exercises & reviews
- Five mini exercises and five professional-level assignments, for creating portfolio pieces featuring products made from metal, fabric, glass, ceramics and wood/MDF. By the end of the course you will have a full templated commercial collection of home decor products across five different materials, ready to send to clients.
- Weekly reviews every week of class, where you have the chance to get your work in front of a top art agent and top art director. This is an unprecedented opportunity to get feedback in a supportive and constructive way from working professionals at the top of their game*.
(*Please note that only a handful of pieces will be selected for review each week and there is no guarantee that your individual work will be selected for review, but review videos will be shared with all of class and you can learn a huge amount from seeing other people’s work reviewed) // Resources & support
- Sample product templates for all materials
- A full set of finishing notes for each material to increase the perceived value of your offering.
- The opportunity to ask Margo Tantau and Lilla Rogers anything you like during the five weeks of class
- Business development and marketing advice
- Access to a private community of fellow artists
Lilla and Margo tell you more… About why it’s important to speak an art director’s language, and how to start thinking three dimensionally: And how your art can be translated onto different substrates and materials, as well as why it’s important to create collections and groupings: Want to join us? Just scroll up to the top of the page to register!
Class assignment by Trina Dalziel
Here are some of the kind words that have been shared by graduates of this course:
- “This is a “Where Have You Been All My Life?” one of a kind, high quality, chock-full of greatness, must-do course.” – Judy Sorrels
- “I am incredibly grateful that there are women like Lilla and Margo in the world who are genuinely interested in promoting other women and seeing them succeed by sharing their valuable knowledge. It is so gratifying and incredibly inspiring. There are few people willing to share their “gold”- their intellectual property – and it’s wonderful to have benefitted from this insight.” – Elaine Marie Kehew
- A whirlwind of inspiration, creation, information and technical detail on the world of home decor.” – Suzy Naidoo
- “You will walk away with a better understanding of how art can transform product, and how to present your work so it is cohesive and creates a story. It will give you the springboard to better understand this side of the business and open up a new universe of possibility for your creativity.” – Eliza Todd
Class assignment by Asa Gilland
- “Life changing. I could see so much growth in my work in such a short period of time. There was so much encouragement for me to embrace my own, unique style and to keep pushing it. I loved that.” – Mitzie Testani
- “If you a surface pattern designer wanting to design home decor ranges, this is THE course that you must do.” – Kate Mason
- “This course shows you the possibilities of how your art can be used on home decor. You get to dream big and create on-trend products that you would feel confident presenting to an art director.” – Katie Vernon
- “I felt like my world expanded while taking this course, not only through the insight and information directly from the course, but from the global talent who participated alongside me. As I’ve found with prior MATS classes, my own ceiling has been pushed so far upward and I see my own dreams and aspirations have grown in five weeks.” – Courtney Beth Keller
Here are a few words from Lilla explaining what’s special and different about MATS courses, and why they really work:
Want to join us? Just scroll up to the top of the page to register!
Class assignment by Sarah Papworth
I’ve never taken an online class before. How does it work? Do I need to be at my computer at a certain time?
The course happens in a password-protected private classroom right here on this site. There is a separate classroom for each part. Over the course of the five weeks, while the class is live, posts will go up daily Monday-Friday each week.
The main creative assignment will be set each Wednesday, with a submission deadline of Sunday if you want your work to be seen by Lilla and Margo. A critique/feedback session will then be shared in the classroom the following week, highlighting work from several members of class. (Don’t be scared! This is an awesome opportunity to get your work in front of one of the world’s top art agents AND a top art director – and we are talking about real world how-to-get-your-work-sold valuable and confidence-building critique, not soul-destroying art school critique! We are all about positive feedback.)
The beauty of an online course is that you can check in whenever you like and do not need to be online at a specific time as the content will be available 24/7, so it does not matter what time zone you are in. You can log on every day if you choose, or set aside some time once or twice a week to work through it. There will also be a private community space where you can connect with others and share images of your work.
The written content in the class will be downloadable and you will have access to the classroom for six months after the end of class so you have plenty of time to go back through everything at your own pace. The community space will remain open indefinitely.
What format is the class taught in?
The class is taught using video, written posts and a huge amount of imagery. Everything is made available in a bespoke, password-protected private classroom. There are weekly assignments as well as a handful of additional creative exercises in the course.
Class assignment by Flora Waycott
What is the difference between MATS A/B and MATS: Creating Collections for Home Décor?
MATS A & B include a detailed insight into individual markets, what work sells in those markets, who buys, what they are looking for and more. Actual companies are listed to help you get started with whom to submit your work to. The courses include guidance on how to make your work more commercially viable while staying true to yourself – guidance which comes from top art agent Lilla Rogers and exclusive interviews with a host of industry experts. They include assignments every week to develop your practice. MATS A&B teach you about submitting your work to clients, time management, negotiating, finding trends, getting an agent, getting ready for Surtex, and more. This is an intensive learning experience.
MATS: Creating Collections for Home Décor focuses on two key things:
- Insight into the five most popular materials (substrates) used in the lucrative Home Décor market, and everything you need to know to get your art on them, so you speak the language of the manufacturer and art director
- Pitching your ideas for product concepts as full collections, so not only will you make art that sells, you will learn to sell MORE art to each client
This course will give you insight into what art directors in the home décor market are looking for and how to think three dimensionally in order to present your work to them in a way they can visualise it on a range of products. Because to them that means more potential sales, which means a greater chance of them choosing YOU to supply the art!
All courses give you access to a private community of like-minded artists who will support and encourage you on your journey.
Does MATS: Creating Collections for Home Décor also include creative assignments?
Yes, absolutely. Each week you will get a creative assignment designed for a particular substrate, such as ‘metal’ or ‘ceramics’, and will be encouraged to create art for that material having learnt from Margo all about the opportunities and constraints of working with it. Each week you will be given product templates specifically for that substrate, on which you can mock up your art. By the end of the five weeks you will have a full collection of products featuring five different materials/substrates, ready to pitch to clients.
Does the course cover manufacturing?
Yes, in huge detail. Margo has many years of experience working directly with manufacturers and provides in-depth insight into how best to work with them, what to expect, how to explain your ideas, what affects cost, where you can go to town with your ideas etc. There is nothing like this available on the market and you will get an unprecedented insight into manufacturing with the five most popular materials used in the home décor market (metal, glass, fabric, ceramics and wood/MDF).
Class assignment by Kay Wolfersperger
Can I ask questions to Lilla and Margo during the course?
Yes, you will be able to ask Lilla and Margo anything you like during the five weeks of class.
Can I get feedback from Lilla and Margo on my work?
Lilla and Margo will view every single piece of work submitted to the private community area in response to the main weekly assignments. Each week they will pick several submissions to review, based on which offer the best learning opportunities for everyone in class. These reviews will be videoed and shared in class. Please note that we do not guarantee that your work will appear in the weekly review.
How hard is the course?
Lilla and Margo are both gifted teachers and have broken down the assignments into clear steps to help you create great art without getting overwhelmed. However, please know that this course is aimed at working artists, or those with several years’ experience of creating (in any medium). It is not a beginner’s art course.
How much time will the class take?
The more time and energy you invest the faster you will see results. The content varies from day to day but you will probably need around 20-30 minutes per day for the lessons, then an additional hour or two for the mini exercise and anything from 3-6 hours for the main weekly assignment, depending on how much effort you choose to put into it. It really is up to you. We encourage you to plan to spend at least six hours a week on the course (and hopefully more!), at whatever time suits you. There is a huge amount of information and inspiration packed into this course and you should be prepared for an intensive learning experience!
Does it matter what order I take the courses in?
MATS A, MATS B, MATS: Creating Collections for Home Décor and Assignment Bootcamp can be taken in any order. You can take each course individually or take them all to put a rocket under your creative career!
Class assignment by Jessica Allen
How do I choose which course is right for me?
It really depends on whether you are looking to learn.
- If you want to know what art directors look for in each market and how to go about creating work they might buy… you want MATS A/B.
- If you want to know how to pitch ideas for entire product collections for the lucrative Home Décor market, to sell MORE of your work to each client, you want MATS Creating Collecting for Home Décor.
- If you just want to have assignments to stretch you creatively and build your portfolio, you want Assignment Bootcamp.
- Please note, if you want the opportunity to put questions to Lilla and have the possibility of having your work reviewed… you want MATS A/B or Creating Collections for Home Décor.
- If you are happy just to have the chance to get your work featured in an online gallery and get support from your creative peers and have a smaller budget available… you want Bootcamp.
How intense are the courses?
MATS A, B and Creating Collections for Home Décor are intensive 5-week courses with an assignment due every week. Bootcamp is a more relaxed program spread over five months, with one assignment per month.
I will be away for some of the time the class is running. Does this matter?
Creating Collections for Home Decor is an intensive class, so ideally you would want to check in at least weekly. However you should be able to catch up if you are away for a week or less at a time. If you want to make the most of the opportunity to have Lilla and Margo view and possibly critique your work, we would encourage you to schedule in time to complete the weekly asssignments within the week they are assigned. (Assignments are given on Wednesdays for submission by Sunday of the same week)
Do I need any special materials?
The course looks at art using a variety of media. We really encourage you to try new things, so it is up to you. You will at least need a sketchbook, paints, pens and pencils, and you will be free to integrate any other media you like. Just get out your favorite art supplies! You will need a computer and scanner and would find it useful to have access to a printer. You do not need any special materials for creating product mockups (see ‘Do I need any special software?’ below for more details on this)
Do I need any special software?
The class provides a wealth of knowledge on how to prepare and present your work to potential clients. It is possible to complete the entire course using traditional techniques (painting, drawing etc) but if you wish to complete and submit the assignments digitally you will need at least a basic knowledge of Photoshop and/or Illustrator. You will need to be able to scan in your assignments if you want to showcase your work at its best.
Please note this is not a Photoshop/Illustrator instruction class. If you want to get more familiar with these programmes before starting the class we would recommend Lynda.com or The Art and Business of Surface Pattern Design.
To create product mockups, if you are working digitally you will need access to Adobe Illustrator/Photoshop. You will need at least basic proficiency in this in order to follow the product mockup demonstration video which will be shared in class. A host of product templates will be provided in class for your use.
If you are terrified of Adobe Illustrator/Photoshop or would rather just work traditionally, you can print out the templates and physically add your art that way. You would then need to scan in your finished pieces in order to share them in class.
I am not a digital artist. Is this course for me?
Lilla represents artists who use digital, traditional, or both media. The MATS courses are definitely not just for people digital artists. Of course some markets may lend themselves to digital artists and graphic designers, and others more towards painterly/mixed media artists or illustrators. Lilla is very clear in her guidance throughout the course about where different media can shine, and how to push yourself out of your comfort zone if a particular market is not an obvious choice for you. All of the assignments given in the course are suitable for both traditional and digital artists to interpret in their own way.
Will I be able to communicate with others in the class?
Yes, you will be able to communicate via comments in the classroom and in the private class space provided (where you can also share images of your work). This will be a great chance to connect with other artists and designers, get different perspectives and share your work.
Will the class material be available after the class has ended?
Yes, you will have access to the classroom for six months after the class has ended. The written class content can be downloaded from class. The private online community will remain available to you indefinitely.
Is this an art class or a business class?
It is both, but it is not a technique class. The course focuses on giving you the insider view on what you need to do when creating your art to make it more commercially viable while still being uniquely YOU. It includes a weekly assignment and additional mini creative exercises, so there is a strong creative element to it, but it also looks at each industry in depth and gives business insight there. The goal is to create a portfolio piece every week.
When is the class?
Class dates are displayed under the banner on this page.
How much is it and how do I register?
The course cost is displayed under the course title. Click “Add to cart” to register. If a course is not yet on sale, click “Join waiting list” and we will be in touch to let you know when the next course is on sale.
I see the prices are given in GBP (British pounds). Can I pay in another currency?
Yes, Paypal accepts most currencies. All class fees are charged in GBP (British pounds), and this will be the amount which shows up in your Paypal transaction, but you will automatically be charged in your local currency at the prevailing Paypal exchange rate valid at the point you sign up – so if you have a USD$ bank account the funds will be removed in USD$.
MATS: Creating Collections for Home Décor is £399 which is approximately USD $595. Please note this approximate $ equivalent is given for reference only. When paying by Paypal, you will be charged in your local currency at the prevailing Paypal exchange rate. For more info please see this helpful Paypal guide.
Depending on your country of residence you may also be charged sales tax on check out. This will automatically be calculated when you register.
What payment methods do you accept?
We process all our payments with Paypal, a safe and secure way of sending money online. If you do not have a Paypal account you can sign in as a Paypal guest and pay via credit or debit card. All class fees are in GBP (British pounds) but you will automatically be charged in your local currency at the prevailing Paypal exchange rate valid at the point you sign up.
I don’t live in the USA. Is this course relevant for me?
Lilla Rogers represents artists internationally. Although the main buyers for art in the markets covered are in the US, much of the content is relevant for you wherever in the world you are, especially if you are interested in selling your work internationally. And because everything is made available to you online, it does not matter what time zone you are in.
How is this course different from Lilla’s book?
Lilla’s book ‘I Just Like To Make Things’ is a fantastic resource and is highly recommended as a companion to the e-course. Being spiral bound you can draw and journal in it. Full of annotated visuals, it provides insights into a variety of art and craft markets. However this course goes into much more depth about exactly what art directors are looking for when buying art in the home décor market, and takes you step-by-step through building a client presentation that showcases your product concept ideas for a full collection. It also provides new and exclusive interviews with key market experts, and gives you the opportunity to get your art in front of Lilla as well as become part of a community. Perhaps most importantly you have the chance to put your questions to Lilla when the course is live.
How is this course different to a college course?
As an agent and art director respectively, Lilla and Margo see exactly what art sells and what doesn’t sell, and know what clients are looking for and how to present work to them. The course is based on many years of experience in the industry, and a clear understanding of where the gaps are.
As an online course you can ‘attend’ from the comfort of your own home or studio, anywhere in the world, and the private classroom is open 24/7 so you can make it work around your life.
Is the course just for women?
Not at all! Everyone is welcome. Join us!
Want to join us? Just scroll up to the top of the page to register!
LILLA ROGERS, Founder, LILLA ROGERS STUDIO
Lilla is one of the most successful illustration agents in the in the world, managing the careers of over 35 high-caliber artists whose works you’ve undoubtedly seen in children’s books, magazines, greeting cards, and on scads of deliciously designed goods from bed linens and tote bags to journals and wall art. Lilla has sold art for products and ad campaigns worth over $200 million, and has clients all over the globe. Find out more about Lilla here.
MARGO TANTAU, Creative & Design lead MADISON PARK GROUP
Margo is rethinking possibility as the new Sr Creative Director at the Madison Park Group, a 30 year manufacturer of greeting cards, paper, gift, and home product. She works with many artists, finding unique ways to get their creative voices out into the world Margo is also a judge on the Global Talent Search, and has worked with past winners to create entire home and gift collections which are now sold across the US. Margo has been described as “Fairy Good-Mother to Artists Everywhere” … and she loves to live into that personality. It is this passion that guides her creative spirit.
Want to join us? Just scroll up to the top of the page to register!
By registering for any of the Make Art That Sells classes, please be aware you are agreeing to the following Terms & Conditions:
- You acknowledge that your work will only get viewed by Lilla in MATS A/B if you submit it as directed by the Sunday of each week when the class is live. You also acknowledge that although Lilla will view every piece of work submitted and provide general feedback to class, only a handful of pieces will be chosen each week for specific critique (which will be shared with the class), and there is no guarantee that you will receive personal critique from Lilla during the course. Furthermore you acknowledge that there is no feedback from Lilla Rogers offered in the Assignment Bootcamp course.
- If you submit any work in class and it is selected for review by Lilla in MATS A/B/Home Decor, you give permission for that critique (including your images) to be shared with the rest of the class in whatever format Lilla chooses.
- You agree that Make Art That Sells may give permission to select art directors to view the finished works submitted for critique in MATS A/B. Should they be interested in working with you, Make Art That Sells will put you in contact and you can continue your discussions directly.
- You give permission for Make Art That Sells to use any images you submit for critique in any class, or share in the class community area, to be included in any future class-related marketing or promotional strategies, online or offline. You will always be credited and will retain the rights to your work.
- You agree to the class Ground Rules which are as follows: (i) Stay open (ii) Be positive (iii) No negative critique of others (iv) No excuses are necessary. If you miss a deadline for submitting your assignment that is fine, but the entire class does not need to know the reasons for that.
- You acknowledge that Make Art That Sells reserves the right to delete any inappropriate comments in the classroom or any of the class-related community spaces, in order to provide and maintain a supportive classroom environment.
- You confirm that you are purchasing a single license for this course for your individual use only. To enquire about educational/corporate rates (for official groups of 10 or more) please send an email to school [at] lillarogers.com.
- You acknowledge that Lilla Rogers Studio reserves the right to replace any advertised content with alternative content of an equivalent value without notice
- You acknowledge that all sales are final and no refunds will be given before, during or after class.
- You acknowledge that, if paying in installments, no part-payments will be refunded should you cancel your place before class begins.
- All courses are priced in GBP £. Any approximate $ equivalents given are for reference only. When paying by Paypal, you will be charged in your local currency at the prevailing Paypal exchange rate.
- You give permission for your email address to be added to the mailing lists of Lilla Rogers Studio and Do What You Love. You can unsubscribe at any time.
We do not store credit card details nor do we share customer details with any 3rd parties.
All our courses are delivered online in password-protected classrooms. We do not deliver physical products in the post, but rather send you an email with the URL of the classroom and the password you need to log in. This email is sent to the email address you used to register for the class, and will be sent at least two days prior to the start of class (except where you register with less than 48 hours to go, in which case it will be sent within 48 hours of registering, which may be after the class has begun). If you do not receive your classroom login information within this time frame please contact us via email [email protected] our team can assist you. Make Art That Sells, 2015 Want to join us? Just scroll up to the top of the page to register!
If you aren’t sure which of the MATS courses is right for you, watch this short video from Lilla:
If you are ready for it, this course is a complete game changer. It will set you apart from other artists, teaching you how to pitch sophisticated presentations for complete home décor collections. To make the most of it you will need to commit time and energy, and be sure it is for you.
Here’s a handy PDF to help you decide:
Class assignment by Carolyn Gavin
MATS: Creating Collections for Home Décor is for you if…
- You are serious about building your art career and ready to make professional presentations to top clients
- You love the home décor market and would love to see your art on full collections of home products
- You want to be in demand and have your work sell like hot cakes
- You want to make killer portfolio pieces in a structured program
- You are already a working artist and you are looking to expand your career potential
- You would describe yourself as an illustrator, painter, mixed media artist, graphic designer, surface pattern designer, fabric designer or just someone who loves to draw
- You want to learn more about growing your art business and marketing your work
- You want to know how to pitch your work to give it the most chance of selling
- You want to sell MORE art to each client
- You are willing to listen to advice and act on it
- You have a basic knowledge of Photoshop and/or Illustrator
- You are ready to invest time and energy into your creative career
- You are prepared to push yourself outside of your creative comfort zone
- You want to be part of a supportive creative community of fellow artists and designers
*Please note this course is a fantastic follow on from MATS A/B and/or Bootcamp, but they are not a pre-requisite. The MATS courses can be taken in any order.
This is not for you if…
- You are a complete beginner or are looking for an art technique class. There are hundreds of fabulous creative courses out there – please have fun exploring and then come back to us when you are ready!
- You are looking for technical tutorials in Photoshop and/or Illustrator
- You are fixated on one medium/area and are not willing to experiment
- You are not interested in learning from others or receiving supportive feedback
Beautiful student work will be added here soon. In the meantime, please browse through the Student Showcase on the MATS blog here.