Editorial Live: Illustrating for magazines and more

Colourful work from Lilla’s artist Helen Dardik

This  four-week LIVE course includes:

• weekly assignments during which you’ll create an editorial illustration in your unique style which you can send out to potential clients and add to your portfolio
• weekly LIVE reviews with top art agent Lilla Rogers, in which she’ll share her insights and wisdom from her decades as a former professional illustrator and now a world renowned art agent, and in which you’ll be able to add comments and ask questions
• the opportunity to have your work seen and possibly reviewed by art agent Lilla
• weekly downloads to support your learning, with topics including adding lettering, the six types of layout, how to turn your work into an animated gif and more
• access to an exclusive community of your fellow students for support, advice and celebrating success!

Topics covered in the course will include:

• what’s cool about editorial work and how to break into this lucrative market
• Lilla’s fun concept game and how to come up with concepts in your own style
• how to move from getting spot illustrations to landing full-page illustrations
• what to show on your website or Instagram feed to get magazine work
• what art agents and art directors are looking for when they view an artist’s portfolio
• how to do a rough illustration to get approval from an art director, make changes and go to finish
• adding lettering
• how to find clients and grab their attention
• what to do when you get the job

and lots more!

Do you dream of landing editorial work like these pieces from Lilla’s artists Clairice Gifford and Flora Waycott? We can show you how!

Lilla will take you through the whole process step by step so that it’s easy and fun and so that you can get real work earning real money from your own unique art.

Front cover and full-page illustration by Lilla’s artist Sarah Walsh. 

This course is for you if:

• You want to find out how to get started in this exciting, profitable market
• You’ve already got spot illustration work but would like to move on to full-page illustrations
• You want to know what art directors are looking for
• You want to know how to build your portfolio so it showcases your unique style and lands you magazine work
• You want an overview of the process of magazine work, from rough to approval to finish
• You want to understand the modern editorial market, and what opportunities are out there besides magazine
• You’re looking for the excitement, motivation and accountability of a live class

Editorial work by Lilla’s artist Jessica Allen

Find the Concept game

Sometimes in your editorial illustration career you’ll be asked to illustrate something straightforward, like gardening or shoes or a how-to, but other times an article might be about something more abstract, like climate change or networking. How might you start to show something abstract in a visual way?

Art agent Lilla, who has also worked as a successful editorial illustrator and has decades of experience as an innovative educator, has come up with her fun Find the Concept Game to get you to start thinking about how you can come up with concepts for your work.

In class, you get to play this game in your first LIVE session with art agent Lilla. First she’ll share some words or the headline of an article, and together all the students will brainstorm different things which could represent that idea, then Lilla reveals how the artist did it. It’s a really fun and creative way to start thinking about concepts and how you can create them in your own work.

We’re thrilled to be able to give away the version she shared with her students in May 2019. Can you match the concept with the illustration? What ideas does the concept spark? How might you have done it?

Click here to download your copy.

If you have a question about Make Art That Sells please check these Frequently Asked Questions (FAQ) first. If you do not find an answer to your question here please feel free to contact us at [email protected].

Q. I’ve never taken an online class before. How does it work? Do I need to be at my computer at a certain time?


A: The e-course happens in a password-protected private classroom right here on this site. There is a separate classroom for each course, divided into lessons. Over the course of the five weeks, while the class is live, lessons will be made available throughout the live period of the course.

The beauty of an online course is that you can check in whenever you like and do not need to be online at a specific time as the content will be available 24/7, so it does not matter what time zone you are in. You can log on every day if you choose, or set aside some time once or twice a week to work through it. There will also be a private community space where you can connect with others and share images of your work.

The written content in the class will be downloadable and you will have access to the classroom for six months after the end of class so you have plenty of time to go back through everything at your own pace. The community space will remain open indefinitely.

Q. What format is the class taught in?


A: The class is taught using video, written posts and a huge amount of imagery. Everything is made available in a bespoke, password-protected private classroom. There are weekly assignments as well as a handful of additional creative exercises in the course.

Q: Do I need to have a drawing tablet or be able to create digital illustrations for this course? 

A: You don’t need any special software or equipment for this course. Our students use all kinds of different methods, some are strictly digital, others are traditional artists, and lots are in between. Any method you want to use to create your illustrations is fine!

Q: It says the class is live, but can I still do it at my own pace?

A: Yes! There are lots of live elements in our live courses (live reviews, Facebook lives, etc.),  but all of it is saved and made available in the classroom. You have access to all live course materials for 6 months after the end of the course. You do not have to be online at a particular time, unless you want to see the Facebook Lives or other live events while they are being broadcast. All live content will be saved and posted in the classrooms shortly after each live session, so you can watch each replay if you missed it, or even watch the video/live content multiple times if you’d like. Once the lessons are published in the live classes, you can revisit and complete the course content at your own pace.

By registering for any of the Make Art That Sells classes, please be aware you are agreeing to the following Terms & Conditions:

• You give permission for Make Art That Sells to use any images you submit for critique in any class, or share in the class community area, to be included in any future class-related marketing or promotional strategies, online or offline. You will always be credited and will retain the rights to your work.
• You agree to the class Ground Rules which are as follows:
  • (i) Stay open
  • (ii) Be positive
  • (iii) No negative critique of others
  • (iv) No excuses are necessary. If you miss a deadline for submitting your assignment that is fine, but the entire class does not need to know the reasons for that.
• You acknowledge that Make Art That Sells reserves the right to delete any inappropriate comments in the classroom or any of the class-related community spaces, in order to provide and maintain a supportive classroom environment.
• You confirm that you are purchasing a single license for this course for your individual use only. To inquire about educational/corporate rates (for official groups of 10 or more) please send an email to hello [at] makeartthatsells.com.
• You acknowledge that Lilla Rogers Studio reserves the right to replace any advertised content with the alternative content of an equivalent value without notice
• You acknowledge that all sales are final and no refunds will be given before, during or after class.
• You acknowledge that, if paying in installments, no part-payments will be refunded should you cancel your place before class begins.
• All courses are priced in GBP £. Any approximate $ equivalents given are for reference only. When paying by Paypal, you will be charged in your local currency at the prevailing Paypal exchange rate.
• You give permission for your email address to be added to the mailing lists of Lilla Rogers Studio and Do What You Love. You can unsubscribe at any time.

Privacy Policy

We do not store credit card details nor do we share customer details with any 3rd parties.

Delivery Policy

All our courses are delivered online in password-protected classrooms. We do not deliver physical products in the post, but rather send you an email with the URL of the classroom and the password you need to log in. This email is sent to the email address you used to register for the class, and will be sent at least two days prior to the start of class (except where you register with less than 48 hours to go, in which case it will be sent within 48 hours of registering, which may be after the class has begun). If you do not receive your classroom login information within this time frame please contact us via email to hello [at] makeartthatsells.com so our team can assist you.

You can view our full detailed terms & conditions here: https://makeartthatsells.com/terms-conditions/

Make Art That Sells, 2020