As an Art Director responsible for thousands of products a year, Margo Tantau knows exactly what she looks for when seeking out a new artist. She also knows what the market wants, and how to work with manufacturers to deliver that.
For the first time ever she shares that insider knowledge with you in this course, including:
- Weekly Art Directors’ Cheat Sheets to tell you exactly how to woo an art director, and how not to turn them off
- A host of details about the manufacturing process which will make you look at the art you sell in a completely different light
- Real examples of annotated product and collection sheets showing exactly what goes to the manufacturer – knowing this can help you make your art more attractive to an art buyer, because you can demonstrate your understanding of the process
- A ton of specific finishing notes for metal, glass, fabric, ceramics and wood/MDF, to help you generate hundreds of product ideas and ideas for full collections
- Weekly reviews (with Lilla) of the class response to the weekly assignments, showing exactly how an art director sees your work and how you can make it even more commercially-appealing*
*Please be aware that only a handful of pieces will be selected for the review each week and there is no guarantee that yours will be included, but the review can be just as valuable when you observe the comments on others’ work.
Feel like this is exactly what you need? Register now!
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