Welcome to this weeks’ ‘Insight Spotlight’ column, where we share insights from industry experts in some of the hottest markets out there. This week we are pleased to offer expert advice from Karen Capp of Oopsy Daisy. Primary Market: Home Décor is our primary market and I love the connection it has to fashion.. Often what is in fashion pages and on runway, will end up in home decor the following season if not simultaneously so gives you a great preview and trend board! How can this market be lucrative for an artist? There are so many product categories in home decor! Wall art, wallpaper, tabletop, textiles etc.
The fabric market by Evie Ashworth of Robert Kaufman Fabrics
What is your primary market? Fabric by the yard and for manufacturers of fabric related products globally. Our main buyer selects fabrics that will work for beautiful quilts primarily, secondarily clothing and accessories. Our customers come to our company for top quality products, service and design. The licensing of artwork has given us the opportunity to have many wonderful relationships with our designers. It’s always fun to see what they’re up to! Our artists keep our products in demand. How can this market be lucrative for an artist? For us, the more artwork you have, the larger stable of designs you will get placed. We select hoping the designs will stay in the line as long as possible. The more diverse your work is makes you available for multiple categories in our line. We need to fill themes from sports, infant, kids, florals, novelty, holiday….and many more.