We all have dream clients. Maybe you swoon every time you walk into Anthropologie, your heart races when you see a new home collection in Crate & Barrell, or you daydream about seeing your work on Land of Nod bedding.
The clearer you are about your dream client, and the more you understand what they want and what their customers look for, the more chance you have of landing work from them. However, dreaming is not enough. You need to demonstrate to them that you have the concept ideas they want, and attract them with compelling presentations.
Home collection by course graduate Patricia Lebedel
MATS: Creating Collections for Home Décor will teach you exactly how to template your work onto product ideas, and present these as exciting collection concepts which will make potential clients notice you.
Each week of class you will create a presentation board for a series of products made from a particular material (substrate), and in the last week of class you will be encouraged to put together a collection featuring a variety of your ideas from across the whole course, showcasing your work on products made from the five most popular materials for home décor (metal, glass, ceramics, fabric and wood/MDF). This will demonstrate to your dream client that you get what they need, and can offer what they want.
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Want a piece of the $60 Billion Home Decor industry?
What is home décor? It’s all the gorgeous and/or functional items in your house. It’s a booming market that needs tons of art, with over $60 billion in annual sales. Its massive growth is due in part to the popularity of home design TV shows, Pinterest, and Instagram, and stylish online retailers like One Kings Lane and Dot&Bo.
Art directors NEED your great art!
Our next live e-course, Make Art That Sells: Creating Collections for Home Décor starts will take place 7th August 2017 and teaches you everything you need to know to create killer presentations with your art.
Want to learn more about the Home Décor market? Watch our free video series here.
