Attracting clients is hard work. Often they will buy or license a single design from you, and then perhaps give you repeat business in the future. Wouldn’t it be better to land an entire product line or collection deal in the first place?
MATS: Creating Collections for Home Décor is your key to selling more to each client. Why? Because the course teaches you how to think differently, and see your art in three dimensions instead of two dimensions—think ‘art on products’. And then it teaches you to see your art on multiple products, which work together. This isn’t about taking one pattern and putting it on several different products, but about presenting coordinating art pieces on complementary products, so your client, and their customer, wants to buy more than one thing at once.
Concepts developed in class by Sam Osborne
The course will make you think differently about materials, scale, color, variety and product ideas. This isn’t about just putting art on simple products like mugs, but letting your imagination run wild and push the boundaries of what is possible in manufacturing.
Not only will you learn how to template art onto a host of interesting products, but you will be taught insider finishing notes to take your pieces from good to great.
Furthermore, you will learn about the key challenges manufacturers face in developing innovative products. Having that kind of understanding makes you an appealing partner for potential clients.
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Want a piece of the $60 Billion Home Decor industry?
What is home décor? It’s all the gorgeous and/or functional items in your house. It’s a booming market that needs tons of art, with over $60 billion in annual sales. Its massive growth is due in part to the popularity of home design TV shows, Pinterest, and Instagram, and stylish online retailers like One Kings Lane and Dot&Bo.
Art directors NEED your great art!
Our next live e-course, Make Art That Sells: Creating Collections for Home Décor starts will take place 7th August 2017 and teaches you everything you need to know to create killer presentations with your art.
Want to learn more about the Home Décor market? Watch our free video series here.
