The toy and game market is booming in 2021
“We would never see this kind of unprecedented growth, I’ve never seen it in my life.”
Juli Lennett, NPD Group toys industry analyst on the boost to toy sales during the pandemic
The pandemic has been hard for most industries, but some – such as the toy and game market – are booming. According to a report by the NPD Group, for the first six months of the year, sales were up by a huge 16%, whereas usually they would be down 3-4%. And according to Adobe Analytics, more than $368.8 billion was spent online for toys during the first six months of the year: $77 billion higher than expected.
Some of art agent Lilla’s wooden toys, vintage and new, including projects her agency did with Suzy Ultman and Helen Dardik. Would you love to see your art on cool products like these? Find out how!
Why the toy and game market is booming
With more children and families at home as the pandemic continues, toys and games are still very much in demand: for entertainment for bored kids, for education for parents pushed into home schooling, and for distraction, so adults can work. And they can help provide an emotional bond too: play, of course, is a wonderful way for families to spend time together, to bond, and to combat coronavirus anxiety. Or as Dr Amanda Gummer, founder of the Good Play Guide, puts it, “Playing is a great distraction, and families communicate better when they are doing something together.”
Get ready to turn play into pay with Lilla and Riley’s brand new course, My Toy Pitch! Find out more and book here, or buy as part of our My Magical Kid Book and Toy Career bundle and save an amazing 30%!
The boom is expected to continue even beyond the pandemic: according to market research company, Report Linker, the toys and games market is projected to grow at a CAGR of 9.91% from 2020 to 2025.
What does this mean for artists looking to get into the toy and game art market?
This means that creative directors need your art – and that if you’ve ever thought that it would be really cool to create your own unique toy or game, now’s the perfect time.
In art agent Lilla’s brand NEW course for 2021, My Toy Pitch, she’s teaming up with creative director and creator of the smash hit Sneaky Snacky Squirrel Game, Riley Wilkinson, to show you how you can come up with your very own unique toy or game concept and pitch it, and how you can leverage your existing art to come up with a show-stopping pitch.
Riley’s Sneaky Snack Squirrel Game has over 5,000 five star reviews on Amazon. In this new course, he shares his amazing industry insights plus exclusive interviews with key players in the business. Book your spot here.
Want to know what three things should you absolutely include in a toy or game pitch? Lilla and Riley reveal all, including why they came up with this course and who it’s for below.
Here’s how to snag a big discount on this incredible, one-of-a-kind, information-you-can’t-even-Google course … Book your spot now and save 25% on the course price in our Giant Cyber Sale – or buy as part of our My Magical Kid Book and Toy Career bundle and save an amazing 30% off the total price! Plus don’t forget you can now pay for all of our amazing bundles in installments!
In this career-changing bundle, you’ll get the brand new My Toy Pitch, Lilla’s raved-about Illustrating Children’s Books course and Lilla’s picture book writing course My Kid Book Pitch, plus two self-paced courses, Lilla’s Art Recipes: Drawing Faces and Illustrating Children’s Books PLUS, all at a huge reduction. Find out more and book your spot here!
With sales of toys and games growing faster than ever before, and (unfortunately) no immediate end to the current situation in sight, there’s never been a better time to explore this fabulous market. But HURRY – sale ends Monday, November 30th!
Plus, join your Illustrating Children’s Books and My Kid Book Pitch teachers, art agent Lilla and children’s book art director and author Zoë, in a FREE live Zoom on Monday 30th November, at 10.30 am ET/3.30 pm GMT! They’ll be answering your questions, sharing teaching tips, showing some of their favorite pictures books and more. Set an alarm on your phone now!
Lots of love
The Make Art That Sells team xxx
