Primary Market: The illustrated book market. How can this market be lucrative for an artist? Doing regular freelance work as a designer or illustrator, or if you are a really accomplished artist, perhaps you can author a book. What is going to be hot in your market in 2015 such as subject matter, colors, products? Beautiful art and creativity books that offer something really unique.

  Primary Market: Children’s book illustration. This market is all about creating a memorable character, such as Eloise, Frog & Toad, Madeline, Cat in the Hat, Pigeon, etc.. Also an intuitive sense of what kind of details kids will invite readers to look at the images more carefully and draw them into the world and a sense of humor. How can this market be lucrative for an artist? Creating a character that can sustain a franchise/series that sells and backlists forever cna provide a lifelong source of income via royalties. Conversely, if an artist works quickly, she/he can also have a very lucrative career doing multiple work-for-hire projects, including “ghost art” for an established series with ancillary projects (for example, doodle books, journals, etc. for a popular picture book or licensed brand.

  Primary Market: Our focus is servicing Gift Stores, independent specialty retailers. I really enjoy this market as it supports the “buy local” movement and is never stagnate. There is always a desire to make something new or to put a modern twist on an old idea. Be aware of the industry. I always encourage new artists to become familiar with the industry and walk one of shows during Market before they really start designing for it. Ask retailers what is selling, what is working for them. Research!! How can this market be lucrative for an artist? If the artist takes the time to really understand what works for the client, there can be great success. Coming to the table with a concept for a product line, rather than simply a body of art, there is far more appeal and opportunity for long term success. It is rare that I work