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We all have dream clients. Maybe you swoon every time you walk into Anthropologie, your heart races when you see a new home collection in Crate & Barrell, or you daydream about seeing your work on Land of Nod bedding. The clearer you are about your dream client, and the more you understand what they want and what their customers look for, the more chance you have of landing work from them. However, dreaming is not enough. You need to demonstrate to them that you have the concept ideas they want, and attract them with compelling presentations. Home collection by course graduate Patricia Lebedel MATS: Creating Collections for Home Décor will teach you exactly how to template your work onto product ideas, and present these as exciting collection concepts which will make potential clients notice you. Each week of class you will create a presentation board for a series of

One of the main mistakes artists make when showing at Surtex and other trade shows for the first time is not having enough work in their portfolio. Clients want to see diversity, but they also want to see depth. To understand what you are capable of, they need to see a host of pieces. All of the MATS courses can help you build your portfolio, but MATS Creating Collections for Home Décor goes one step further by teaching you how to present your work as collections, showcasing your ideas for product concepts, making your work instantly more appealing to art directors, and therefore more commercially viable and valuable. Not only are they more likely to notice you, but they are more likely to buy more from you, and work with you for longer because suddenly you know how to speak their language. Class graduate Diane Neukirch’s ‘Field Flowers’ collection Career

“This course is teaching something desperately needed in the industry. It’s a gamechanger.” – Margo Tantau, Creative & Design lead MADISON PARK GROUP MATS: Creating Collections for Home Décor has been developed in collaboration with top art director Margo Tantau in response to something she saw lacking in the industry. Time after time talented artists were showing their portfolios to her, but only demonstrating what their work looks like in two dimensions, as flat art, such as patterns and illustrations. However, as a Creative Director, Margo needed ideas for products, and felt that if artists could only show concepts in their portfolio, it would make them stand out because: She would know that they have great ideas that could be developed together She would immediately see the potential applications for their art on products She would know that they get what she needs, so will probably be good to work with