FLASH SALE! Dreaming of a home décor line all of your own? Get one step closer with 20% off our unique course, Creating Collections for Home Décor, but HURRY – this offer is only valid for the next 72 hours!
Home décor includes all of the beautiful, decorative items you have in your home: bedlinens, kitchen textiles, ceramics like vases and dining sets, soft furnishings like rugs and cushions, and hundreds more.
As you can probably imagine, it’s a HUGE market for your art: market analysis platform Statista puts the worldwide revenue for the home décor market for 2024 at an impressive US$133.60bn, and projects it will grow steadily, with an annual increase of 3.89% in the next five years.
Meet your teachers! Trend queen creative director Margo Tantau (left) and top art agent Lilla Rogers (right) will teach you everything you need to know to sell your art in the dreamy home décor market.
In Creating Collections for Home Décor, top art agent Lilla Rogers and trend queen creative director Margo Tantau will take you on a deep dive into five key substrates for the home décor market and teach you everything you need to know about this dreamy art market. Plus – uniquely – they’ll show you how to present your work as collections, meaning that it’s more likely to get licensed *and* you’re more likely to sell more art to each client.
Here’s a little sneak peek of the brand NEW trend board Lilla has created for 2024. Get instant access to this and all the other course materials when you sign up here.
Plus Lilla has created a brand NEW, gorgeous and bang up to date trend board especially for 2024 – here’s a little teaser. Get instant access to this and all the course materials when you sign up today. Don’t miss out on this amazing offer – sign up for Creating Collections for Home Décor here!
Student success story: Kate Merritt
We love sharing our amazing alumni’s success stories – read more here – and today we’re thrilled to tell you about how the gorgeous art which Make Art That Sells student Kate Merritt created for class is now available on the British high street, at shops including Next, Home Sense and TK Maxx (known as TJ Maxx in the USA).
We caught up with Kate to ask her a few questions about her journey and how Make Art That Sells helped her along the way.
Make Art That Sells student Kate Merritt with some of her beautiful cushion designs, including the one she created in a Make Art That Sells class.
Q. Hi Kate! What are you working on currently?
Kate said: “I am currently working on some Christmas bedding and cushions which will be in TK Maxx and HomeSense stores this Christmas, so look out for them!”
Q. We definitely will! Which is your favorite market to design for and why?
Kate said: “I love to design for the home décor market. I especially love designing cushions, as they are made in the UK and the manufacturing process is fairly quick, which means I don’t have to wait a long time to see my new designs in store.”
The art Kate created for class (left) along with the cushion that got made (middle) that is now available in British high street stores like Next, Home Sense and TK Maxx.
Q. As someone who lacks patience, I can definitely understand that! How do you think Make Art That Sells classes have helped your artwork to evolve and grow?
Kate said: “Make Art That Sells classes have been a major factor in my professional growth. In my early career, I was a children’s book illustrator and so was first attracted to Illustrating Children’s Books.”
Kate continued: “Then I took Assignment Bootcamp, which I found so exciting and such an eye opener, delving into all the different markets, including home décor. The first Bootcamp I did was in 2017, and we did a project which was to design a pattern for a rucksack. The way Lilla broke the project down made it so much fun, and it turned out to be a whole journey of discovery into the world of surface pattern design.
Kate added: “Since then I have taken many of Lilla’s courses including four Bootcamps, Hot Markets for Your Art Part A, Assignment Bootcamp: Lettering, Lilla’s Art Recipes: Drawing Faces, the MATS MBA (Money BadAss), Creating Collections for Home Décor and Home Décor PLUS.”
Kate concluded: “I’ve learnt so much! Lilla is a very wise woman. From breaking projects down into small steps, to learning to play and have fun. As Lilla says, ‘People buy your joy’ and that has always stuck with me. I try to remember that every time I am creating a new piece.”
Some more of Kates beautiful art for Make Art That Sells courses, including Assignment Bootcamp: Lettering (left) and her illuminated letter for Assignment Bootcamp that got picked for the Flow magazine calendar!
Q. We’re so thrilled for you! What would you say are some of the key things you have learnt from the Make Art That Sells experience?
Kate said: “I love to keep on learning, so I’ve always got a course on the go. Since my design for the Tropical Peacock collection was made into an actual cushion for HomeSense, TK Maxx UK, and Next, I have gone on to create many cushions and break into other product categories like bedding and even doorknobs!”
Q. Any aha moments during MATS you would like to share?
Kate said: “One aha moment was learning how to create my first home décor collection. Before then, I had drawn mainly one-off designs. The course gave me an invaluable insight into how collections are made, and what art directors and buyers are looking for.”
More of Kate’s art for class. Learn how to present your art as collections in Creating Collections for Home Décor and save 20% – but HURRY, this sale is only on for 72 hours! Get it here.
Q. You mentioned earlier that Lilla always says “People buy your Joy.” What brings you joy?
Kate said: “So much of my work brings me joy, for example getting out into nature and being inspired by my surroundings. I live near a lovely river just outside Paris and it’s really beautiful. If I need some inspiration, I just take a walk along the river and collect ideas for motifs from the different plants and animals. I also love the process of drawing and then bringing in all of the elements into Photoshop to create my patterns.”
Q. It sounds idyllic! How would you describe taking a Make Art That Sells class to a fellow artist looking to develop their art?
Kate said: “If I were to describe taking a Make Art That Sells class to a fellow artist, I would say first of all that it doesn’t matter what stage you are at as an artist. The courses are for all different levels. I found the classes to be very inclusive and supportive. Each course has a separate Facebook group where you can share your work and get positive feedback. The courses are broken down into fabulous mini projects, so you can get inspired and at the same time it allows you to take baby steps towards the big project. The way Lilla constructs the courses makes them totally manageable and really fun. I have recently finished Lilla’s Bootcamp lettering course, which has since given me the confidence to incorporate lettering into many of my projects.”
Q. Finally, what would be your dream gig for your artwork?
Kate said: “A dream gig for me would be having a whole home decor Collection, available in stores like Galeries Lafayette in Paris or Anthropologie USA! I am big into manifesting so just putting it out there!”
We’re sure it’s only a matter of time … Thanks, Kate! See more of Kate’s lovely art on her website and Instagram.
HURRY! If you want to learn how to design for the lucrative home décor market, how to present your art as coordination collections, and how to get gigs like this, all with a whopping 20% off, then sign up for Creating Collections for Home Décor now and save!
- Sunday, September 1st: Join in with our FREE Quarterly Art Challenge and you could win a FREE place in My Arty Book Pitch! You need to be on our mailing list to join, so if you haven’t signed up yet then do it here.
- Monday, October 14th: Join Lilla’s last LIVE course of the year, My Arty Book Pitch, and learn how you can write, illustrate and pitch your own beautiful illustrated non-fiction book.
Lots of love
The Make Art That Sells team xxx
