Get Industry info on the Home decor market!
Do you want to learn how to design for the home decor market? Do you want to get your gorgeous art on ceramics, bedlinen, wall art, furniture, soft textiles and more?
The home decor market includes all the beautiful and/or functional items in your home. It covers a massive range of items – ceramics, bedlinen, textiles, tableware, lighting, cushions, vases, ornaments, wall art, furniture, storage, and so on – which makes it a huge market for artists, and potentially a very lucrative one.
We caught up with Karen Capp of Oopsy Daisy, to get her thoughts on the amazing home decor market.
About Karen
Karen is the co-founder of Oopsy Daisy, Fine Art For Kids; Wheatpaste, Art For Teens; and GreenBox Art + Culture.
She and her husband began their art company following the birth of their son. At that time, the children’s home decor market had a shortage of art options that the Capps felt would inspire and truly engage children. Working out of their garage, they began the art lines that now encompass 300+ artists and 4,000+ pieces. The company today employs more than 30 staff members and is housed in its own facility, but Tom and Karen remain passionately involved in the art and product development process.
Karen attributes her interest in color and craft to her experience growing up overseas, where she was exposed to artwork in both museums and in small artisan-rich villages. She is the proud mother of a son (now a teen) and daughter and loves the San Diego, CA lifestyle of sand and sun! Karen has also been one of the esteemed judges on the Global Talent Search judging panel.
The inside scoop on the home decor market
Primary Market: Home decor is our primary market, and I love the connection it has to fashion.. Often what is in fashion pages and on runway will end up in home decor the following season if not simultaneously, so gives you a great preview and trend board!
Beautiful products agented by Lilla Rogers and illustrated by the artists she represents. Find out how you can get your art on products like this with Creating Collections for Home Decor.
How can the home decor market be lucrative for an artist?
There are so many product categories in home decor! Wall art, wallpaper, tabletop, textiles etc.
What is going to be hot in your market in 2015, such as subject matter, colors, products?
Folkloric, botanical, woodland, nautical, and text continues to be important in combination with great artwork.
What kinds of products/offerings are a growth sector for your company?
We are introducing pillows and continuing to grow our wall art (framed paper and canvas) and wall decal categories.
What do you look for when buying new art for the home decor market?
We just have to LOVE it!
Is there any rhyme or reason to why some products sell well in the home decor market and why others don’t?
Nope!
Art by Make Art That Sells student Mara Penny for Creating Collections for Home Decor.
What is the one thing you wish artists would do differently when pitching art to you? Or what do you love that they do when they pitch to you?
I wish they wouldn’t pitch a lot of patterns to a wall art company. We aren’t going to pick up surface design- wall art needs to have a focal point and an emotional connection with the consumer to make sense.
What one piece of advice do you have for artists trying to sell their first piece of art in the home decor market?
Don’t give up, but do take constructive criticism. Don’t resubmit the same pieces or submit too often. Work on fresh collections and submit those.
