One of the main mistakes artists make when showing at Surtex and other trade shows for the first time is not having enough work in their portfolio. Clients want to see diversity, but they also want to see depth. To understand what you are capable of, they need to see a host of pieces.
All of the MATS courses can help you build your portfolio, but MATS Creating Collections for Home Décor goes one step further by teaching you how to present your work as collections, showcasing your ideas for product concepts, making your work instantly more appealing to art directors, and therefore more commercially viable and valuable.
Not only are they more likely to notice you, but they are more likely to buy more from you, and work with you for longer because suddenly you know how to speak their language.
Class graduate Diane Neukirch’s ‘Field Flowers’ collection
Career longevity comes from making a lot of commercially-viable art, having a recognizable style and being committed. Whether you are in the early stages of your career, or a veteran, this course will freshen up your portfolio with new pieces inspired by the weekly professional-level assignments.
Take a look at what is on offer with this short video:
This course will help you transform your portfolio from a series of flat art pieces to a commercially-appealing showcase of your talent which demonstrates exactly what you are capable of. And it will give you the best chance of seeing your ideas turned into real product lines, with real companies, in real shops. How exciting is that?
And if that wasn’t enough, each week in class we share an interview with someone who is rocking the home décor industry, and has valuable insight to share with you.
This might be an art director who buys huge amounts of art for this market every year, sharing what they look for and where they look for it. Or it might be an artist who is flourishing in this area, sharing their tips for making pieces that fly off the shelves.
It’s all hush-hush for now, but let’s just say we are talking about people like Land of Nod and Anthropologie favourite Molly Hatch…
Ceramics by Molly Hatch
Feel like this is exactly what you need? Register now!
Want to learn more about the Home Décor market? Watch our free video series here.
