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matsD freevideo squaredates Make Art That Sells Free Video Series Part 4: Illustrating Children's Books

Free Video Series Part 4: Illustrating Children’s Books

Welcome to part 4 of our 5 part video series on ‘Illustrating Children’s Books. Ready to dive in and make a commitment to your success as a children’s book illustrator? Sign up HERE. Hurry! This class will fill! PART 4: See how a children’s book art director makes your book spectacular What you’ll learn in this video: What is pacing and why it’s so important How the art director uses a book dummy to lay out dramatic flow for the illustrator How Zoe improved upon the illustrator’s pacing in an actual book dummy At the end of the short video, I’ll give you a fun mini assignment to improve your illustration skills. Be sure to listen to the end. #matskidbook If you’re having problems viewing this video or want to download it please click here. ***   Ready to dive in and make a commitment to your success as a children’s book


matsD freevideo squaredates Make Art That Sells Free Video Series Part 3: Illustrating Children's Books

Free Video Series Part 3: Illustrating Children’s Books

Welcome to part 3 of our 5 part video series on ‘Illustrating Children’s Books. Ready to dive in and make a commitment to your success as a children’s book illustrator? Sign up HERE. Hurry! This class will fill! PART 3: How to do a vintage children’s book look What you’ll learn in this video: How to use a light box and tracing paper to make the flat layers How to make digital art have warmth How to add drama with only three colors Why a retro look is popular Your mini assignment for today is: Draw a pencil in only three flat colors. Think about including the eraser, metal bit, typography, wood, graphite, shadow. #matskidbook If you’re having problems viewing this video or want to download it please click here. ***   Ready to dive in and make a commitment to your success as a children’s book illustrator? Sign up HERE. Hurry! This class is


some kid books block650 Make Art That Sells What do Art Directors look for in Children's Book Illustration?

What do Art Directors look for in Children’s Book Illustration?

Teaching the Illustrating Children’s Books class,  has made me even more in love with children’s books.By writing and filming the course with highly regarded children’s book art director Zoe Tucker, I have come to more fully understand what makes a children’s book great. A few of the many books I discuss in class I’ve chosen a book that beautifully illustrates 4 key points that art directors look for in artwork: Is there a strong character? Can you easily identify the emotions of the characters? Is the story being told clearly? Is the style fabulous and fresh? Let’s take a look at a book that I adore. Iggy Peck, Architect by Andrea Beaty, by David Roberts This book cover hits all the notes: Is there a strong main character? Yes. The boy is really appealing. His hair and sweater are nice touches. Remember, your main character is the star of the book. You are


matsD freevideo squaredates Make Art That Sells Free Video Series Part 2: Illustrating Children's Books

Free Video Series Part 2: Illustrating Children’s Books

Welcome to part 2 of our 5 part video series on ‘Illustrating Children’s Books. Ready to dive in and make a commitment to your success as a children’s book illustrator? Sign up HERE. Hurry! This class will fill! PART 2: Do I need to draw realistically to do a Children’s Book? What you’ll learn in this video: How you can approach drawing for a Children’s book. The different ways other illustrators have drawn characters or subject matter. How you can take an object (not a person or animal) and give it personality. That giving your character or subject matter personality is key. Your mini assignment for today is: Find your favorite children’s book character. Take a photo. (Be sure to credit the artist) Upload it to Instagram with #matskidbook If you’re having problems viewing this video or want to download it please click here. *** Ready to dive in and make


matsD freevideo squaredates Make Art That Sells Free Video Series Part 1: Illustrating Children's Books

Free Video Series Part 1: Illustrating Children’s Books

Welcome to our 5 part video series on ‘Illustrating Children’s Books. Each day this week, a video will be published where you can gather insight from Lilla Rogers, Art Agent and Zoe Tucker, Children’s Book Art Director. There will also be mini assignments each day for you to enjoy and share on Instagram. Ready to dive in and make a commitment to your success as a children’s book illustrator? Sign up HERE. Hurry! This class will fill! Part 1: Simple steps to create your own children’s book illustration pitch What you’ll learn in this video: A really easy way to get started with your children’s book illustration pitch How ears of the bunny, for example, can be used to show emotion How an editorial artist can leverage their existing work What Zoe means by having your characters “tell a story” Why all characters should be equally dressed Why a gorgeous setting


frauknopp picture Make Art That Sells Alumni success 'spotlight' interview with Inga Knopp-Kilpert

Alumni success ‘spotlight’ interview with Inga Knopp-Kilpert

We are so proud of our Make Art That Sells Alumni, and we are pleased to feature a series of spotlight interviews showcasing their successes and artwork. We’ve asked them to share how the MATS courses have helped them learn and grow. You can see more Alumni Success stories here *** Today, we have an interview with Inga Knopp-Kilpert.  Inga has taken MATS A, MATS B, Illustrating Children’s Books and Bootcamp. Tell us a little about how you got started in art and design I studied graphic design and than worked as an art director for twelve years in several advertising agencies. In my free time i illustrated and made some exhibitions which had been very successful. I felt more and more that illustration would be the right business for me so i left my advertising career and started my freelance business as an illustrator. Luckily i had my very first project for


matsD freevideo squaredates Make Art That Sells Free video series--Children’s Book Illustration: Expert Tips. Starts Monday, Sept 4th

Free video series–Children’s Book Illustration: Expert Tips. Starts Monday, Sept 4th

Please join me the week of September 4th, to watch our new, free video series. Gather insight from Zoe Tucker, children’s book art director as we share with you: 5 things you must have in a children’s book illustration pitch How you can transition from another art market to children’s book illustration Why you don’t even need to draw realistically What exactly the children’s book art director does to help you to make your book go from good to great On the last day join Zoe and me for storytime. I’ll read one of my favorite children’s books which illustrates many of the points we teach in our new course. It’s a book that breaks many of the rules! Your teachers in our newest course, Illustrating Children’s Books. Lilla on the left, and top children’s book art director Zoe Tucker on the right. All you need to do is check


Wilkinson 2016 4x6 Make Art That Sells Read our Interview with the Manager of Creative at American Girl

Read our Interview with the Manager of Creative at American Girl

Today, we are bringing you a rare interview with Riley Wilkinson, Manager of Creative, content development at American Girl! This is an incredible opportunity to get industry insight from one of the biggest toy manufacturers in the world (as American Girl is owned by Mattel). It’s not a market that artists always consider as a potential outlet for their work, but the toy industry actually buys a ton of art every year. Riley has great advice for artists—plus he’s a fellow MATS student! (1) What exactly is your job and how did you come to do it? I’m the Manager of Creative on the Content Development team at American Girl. We imagine and create stories, characters, books, magazines, entertainment, apps, and activity books for girls. I’m responsible for the look and feel of these areas and work with a team of talented art directors, producers, photographers, marketers, and writers. I’ve


Pat Scheurich Make Art That Sells Alumni success 'spotlight' interview with Pat Scheurich

Alumni success ‘spotlight’ interview with Pat Scheurich

We are so proud of our Make Art That Sells Alumni, and we are pleased to feature a series of spotlight interviews showcasing their successes and artwork. We’ve asked them to share how the MATS courses have helped them learn and grow. You can see more Alumni Success stories here *** Today, we have an interview with Pat Scheurich. Pat has taken MATS A, Illustrating Children’s Books, Bootcamp 2017 and entered the Global Talent Search. Tell us a little about how you got started in art and design Since I was a grade schooler, I have had a pencil and sketchbook in hand. When I was young, I used to sit at the edge of my neighborhood, in the desert outside of Phoenix Arizona and draw the cactus and birds. Both of my parents dabbled in painting as hobbies, so I had lots of encouragement. High School art classes were my favorite


Newsletter header 22 Aug 2017 Make Art That Sells Want an art agent? Video Interview with Lilla Rogers

Want an art agent? Video Interview with Lilla Rogers

Have you ever asked yourself: Do I need an agent? Can I even get one? Is it really hard to get one? What do agents actually do? Can I do it on my own? How do I find an agent? What do I have to have in my portfolio to attract an agent? Here’s a special in-depth interview between Lilla Rogers and our MATS course producer Beth Kempton all about agenting. In the video below, Beth & Lilla discuss… How to know if you are ready and suited for representation How to decide which agent would be a good fit for you and your work How to approach an agent for representation What to do if you get knocked back Top tips for working with an agent Password: agent You can also download the video here and transcript here   MARA PENNY Did you know that Mara was one of