Today, we are bringing you a rare interview with Riley Wilkinson, Manager of Creative, content development at American Girl! This is an incredible opportunity to get industry insight from one of the biggest toy manufacturers in the world (as American Girl is owned by Mattel). It’s not a market that artists always consider as a potential outlet for their work, but the toy industry actually buys a ton of art every year. Riley has great advice for artists—plus he’s a fellow MATS student! (1) What exactly is your job and how did you come to do it? I’m the Manager of Creative on the Content Development team at American Girl. We imagine and create stories, characters, books, magazines, entertainment, apps, and activity books for girls. I’m responsible for the look and feel of these areas and work with a team of talented art directors, producers, photographers, marketers, and writers. I’ve









