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Tips from a top art agent: How to have an illustration career in three steps. Plus discover your USP!

You might already know that, before she became a renowned international art agent, Lilla Rogers had a long and illustrious career working as a professional illustrator. All of the courses from Make Art That Sells are based on the fact that, from over 30 years in the business, Lilla knows exactly what you need to know in order to make art that sells in your own unique style. Some artwork by Lilla from her Art Recipes: Drawing Faces ecourse In today’s newsletter, we’re going to talk about how to have an illustration career in three steps. Note that we don’t say easy steps! Each of these steps will be an ongoing process that will become easier and more rewarding the more that you practice them. But one thing that Lilla does know for sure is that big daunting things become very much less overwhelming if you just break them down


Plan your amazing 2019 with our FREE Dream Snail downloadable worksheet!

What are your plans for 2019? This part of the year feels like a pause, doesn’t it? A big breath in, a time to take stock, to think about plans for the year ahead. So many of us will be planning resolutions, from small to huge, from mundane to life-changing. And we also know that even as everything settles down into the quiet of wintertime, there’s new life tucked away under the earth, just waiting to burst out and bloom. Art produced by MATS student Nancy Chalmers during our most recent Illustrating Children’s Books course. Nancy landed representation with a global agency during the course and has just been approached by her dream client. Huge congratulations, Nancy, we’re thrilled for you! The Make Art That Sells teachers really know their stuff. Between them, they have decades of experience in illustration, in education, in commissioning work, in home décor, in creating


free illustration resources

WIN BIG with our huge video testimonial competition!

Ever wondered how a top art agent views your website? Want a children’s book art director to review your work? Want to know how to tweak your portfolio so you get work in the home décor market? Now’s your chance to find out: we’re offering the rare opportunity for an exclusive 1:1 with your choice of one of our amazing teachers PLUS a place in our raved-about My Year of Art School LIVE, which includes every single one of our live courses for 2019 in our huge video testimonial competition to keep you creating over the festive period! This is one of our stunning manifestos from former student Abigail Halpin which sums up what we’re all about. Now we’d like to hear what you love about Make Art That Sells, whether it’s the courses as a whole, a favourite class, our amazingly supportive community, our outstanding teachers, the boost it’s


FionaBarden ICB5 EMOTIONS AFTERNL Make Art That Sells Before + after student work PLUS Sale ends tonight!

Before + after student work PLUS Sale ends tonight!

The best possible testimonial for any course is the quality of the work that comes out of it, and a great way to assess this is by seeing the befores and afters from the students taking the course. Plus everybody loves a makeover, right?! Today we’re thrilled to share some extraordinary work by our Make Art That Sells students, showing their progress before and after taking courses from Make Art That Sells. As an educator, Lilla prides herself on the effectiveness of her teaching, and she works hard to make sure that her students find her courses useful and fun: you can expect lots of surprises, cliffhangers, inspiration and whimsy along solid wisdom and insight in any MATS course! As a top international art agent, Lilla views hundreds of portfolios and sells millions of $$$ worth of art every year. She knows exactly what art directors are looking for and


matsproducts Make Art That Sells Our biggest sale of the year kicks off TODAY! Save up to 50% on EVERYTHING!

Our biggest sale of the year kicks off TODAY! Save up to 50% on EVERYTHING!

YAY! OUR GIANT CYBER SALE IS HERE! Lilla says: “I want gifted people to make money with their art. They deserve it. I want them to make art that sells, while being their own cool selves. That’s my deal. Sign up now to make better art and make more $. Make 2019 be the year your art shines!” It’s the most wonderful time of the year! Yes, the holidays are coming, but we’re also really excited because today we’re kicking off our GIANT CYBER SALE, our biggest sale of the year and an amazing opportunity for you to save big on everything from individual classes to our huge My Year of Art School bundles! Grab your free guide to everything in our amazing sale here! For this week ONLY, all your old favorites plus our exciting NEW classes for 2019 are heavily discounted! Registration for the new courses, Editorial Live, Illustrating


5thbdayparty square Make Art That Sells LAST CHANCE TO ENTER OUR GIVEAWAY TO WIN $500 WORTH OF MATS COURSES !

LAST CHANCE TO ENTER OUR GIVEAWAY TO WIN $500 WORTH OF MATS COURSES !

It’s our 5-year anniversary! To celebrate, MATS co-founders Lilla Rogers and Beth Kempton had a virtual birthday party yesterday on Facebook Live with lots of MATS students and followers. As we had some technical issues with Facebook Live (we are pretty sure MATS broke the internet!), we decided to change the giveaways slightly to give our lovely students and followers a fair chance to win some of our fabulous prizes. The grand prize: $500 voucher towards ANY MATS COURSES and a free place on our newest e-course, MATS MBA (Money BadAss) Other prizes: 6 free places on our newest e-course, MATS MBA (Money BadAss) To enter (if you haven’t already), simply go to our public Facebook Page and watch the replay of yesterday’s virtual birthday party video, add your guess to Lilla & Beth’s giveaway question for the remaining prizes in the video comments, and don’t forget to include #MATSMBA with your guess. All guesses must be submitted before 10am PDT/ 1pm EDT/ 6pm BST on July 3rd to be considered for the prizes. The winners will be selected at random after the deadline and will be announced on Wednesday, July 4th on


5thbdayparty square Make Art That Sells Over $5,000 of prizes given away TODAY! Join us on Facebook Live to WIN lots of cool stuff!

Over $5,000 of prizes given away TODAY! Join us on Facebook Live to WIN lots of cool stuff!

Join Lilla & Beth TODAY at 11.30am EDT/ 4.30pm BST for a Facebook LIVE to win great prizes on the Make Art That Sells Facebook Page! Join us for lots of fun, games, and giveaways (over $5000 of prizes to be given away!) The prizes include lots of FREE MATS courses, books, tote bags full of fabulous goodies, and more! Lilla Rogers, top art agent, and Beth Kempton, award-winning entrepreneur, during filming of the MBA course  We’re giving away tons of prizes like tote bags full of products like this, and even free courses!   Win one of my recipe boxes! (Yup, we have some cool prizes today!)  Have you been curious about the MBA course? Ask us anything TODAY at 11:30 Boston time (PST) in our Facebook Live. We’re putting the finishing touches on the course, so let us know if there’s something in particular you want included! REGISTRATION FOR MATS MBA OPENS UP TODAY! SIGN UP BEFORE OUR BIG BIRTHDAY SALE ENDS AT


yoas checklist Make Art That Sells 5 Reasons why our brand-new 'My Year of Art School' bundle is for you!

5 Reasons why our brand-new ‘My Year of Art School’ bundle is for you!

Lots of our students have asked for a whole year of Lilla and Make Art That Sells so we’ve put together this amazing 50%-off bundle to help you make 2018 the year your art shines! See what Lilla has to say about the bundle below: You’ll get 12 solid months of our highly-regarded, power-packed courses You’ll have accountability & deadlines to keep you motivated and on track You’ll broaden your portfolio by doing assignments for a range of markets which potentially increases your income You’ll learn everything you need to be a thriving illustrator—from business tips to portfolio tips to even drawing faces! You can spend 2018 with Lilla and her incomparable brand of support and encouragement! Lilla says, “I am particularly excited about this bundle! I know they will be a very motivated bunch and it’ll be a joy to watch them grow.” Because this is such a special bundle,


bingo board Make Art That Sells Lilla’s vintage bingo board!

Lilla’s vintage bingo board!

I thought it would be fun to make you a key vintage bingo board so you could analyze your portfolio of work. I’ve listed the kinds of subject matter that attract top jobs. How many squares of the bingo board can you check off? (Post on Instagram using hashtag #MATSbingo. I’d love to see!) Are you missing some categories? Are you loving a particular one and want to get more work in that category? Want to broaden your portfolio to attract more work? Or maybe you want to freshen up your style in your favorite category with inspiring assignments that I’ve written to help you do just that! Now’s a great time, because our BIGGEST SALE OF THE YEAR starts TOMORROW! Up to 50% off! Keep an eye on your inbox and our website for details on the sale. Make more art, make better art, get more work. xo Lilla


lilladrawingNL Make Art That Sells Three things NEVER to do for a brilliant art career

Three things NEVER to do for a brilliant art career

There are three things NEVER to do for a brilliant art career: 1.) Stop learning new things. Keep drawing the same things over and over. 2.) Don’t make a lot of art. Stay uninspired and don’t make time for new work. 3.) Don’t keep up with what art directors & successful artists have to say.   But if you DO want a brilliant art career, take MATS and supercharge your art! Perhaps you want to increase your sales on Etsy with new and better work. Or maybe you want to learn about new markets. Perhaps your career has stalled and you want to get reinvigorated. Maybe you want to try something new. Or maybe you just plain love being surrounded by all that great support and inspiration. Lilla doing one of the things she does best! Why should you take one of our popular self-paced MATS A / MATS B