“This course is teaching something desperately needed in the industry. It’s a gamechanger.” Margo Tantau, VP of Creative for MidwestCBK, responsible for the production of around 5000 new products each year MATS: Creating Collections for Home Décor has been developed in collaboration with top art director Margo Tantau in response to something she saw lacking in the industry. Time after time talented artists were showing their portfolios to her, but only demonstrating what their work looks like in two dimensions, as flat art, such as patterns and illustrations. However, as someone responsible for producing 5000 products a year, Margo needed ideas for products, and felt that if artists could only show concepts in their portfolio, it would make them stand out because: She would know that they have great ideas that could be developed together She would immediately see the potential applications for their art on products She would know
