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MATSaffirmation makealotoftime Make Art That Sells The importance of making art that doesn’t sell

The importance of making art that doesn’t sell

How are you feeling? Most of us still find ourselves in this strange and disorienting time that art agent Lilla Rogers is calling “the inbetween time”, where our usual way of life has suddenly been torn away and we’re not yet quite sure what our new world will look like. Many of us will be confused, anxious, frightened or bored, and many will also find themselves under increased financial pressure whilst also juggling other needs and commitments. We’re delighted that more than 12,000 artists around the world have already signed up to take our business course for creative people, MATS MBA (Money BadAss), for FREE (usual price £179/approx. $220) as our gift to you at this time – for context, that’s enough to fill New York’s Radio City Music Hall twice over! The course includes tons of videos, worksheets and downloads, which come together to create a 100+ page playbook


homespa Make Art That Sells Trend brag! Just some of the trends that art agent Lilla spotted ahead of the curve

Trend brag! Just some of the trends that art agent Lilla spotted ahead of the curve

You may have heard that it’s important to follow trends in your illustration work, and it can certainly help to give your art an edge when appealing to clients. One of the many advantages of getting illustration assignments from Make Art That Sells co-founder and teacher, Lilla Rogers, is that she is also a renowned art agent, who not only keeps on top of trends via her work, but who also knows what clients, publishers and art directors are buying up to two years in advance – so the assignments she writes for you are always up to date and market-savvy. One of Lilla’s affirmations and one of her favorite sayings: when you are truly, fiercely, yourself, you create your own style and brand. The more art you make, the easier you’ll find it to work out your own personal style and your own unique brand. What is trend anyway?



editorial square copy 2 Make Art That Sells Editorial LIVE starts today: see our stunning student work

Editorial LIVE starts today: see our stunning student work

What won’t a top art agent and born educator do to motivate her students? As I write this, I’m listing to Lizzo’s hit song Good as Hell and harking back to our most recent Editorial LIVE: Illustrating for Magazines and More course, when we had an absolute blast, we got to hear art agent Lilla sing to us that she just took a DNA test and turns out she’s 100% that bitch, and our incredible students made some truly incredible art. Want in? Want to find out what Lilla has tucked up her sleeve this time? Editorial LIVE: Illustrating for Magazines and More, starts TODAY and there’s still time to sign up! Don’t forget, this is the only time that Editorial LIVE is on the calendar for 2020, so don’t miss out – grab your spot now! Student work from Editorial LIVE October 2019 by Zoë Ingram, a Make Art


MATS prep Optimism Make Art That Sells Get your FREE Editorial LIVE #MATSprep

Get your FREE Editorial LIVE #MATSprep

There’s still time to sign up for Editorial LIVE: Illustrating for Magazines and More: The Artivism Edit starting MONDAY, but HURRY – previously this course has completely sold out so don’t miss it! Lilla’s own art for the cover of the New York Times Magazine and more. Let Lilla show you how you can get cool gigs like these! Book now! What’s editorial illustration? Broadly, it means anything having to do with text (words). For example, it could be something like a magazine article, a newspaper article, a blog, a news site like the Guardian or the New York Times, or a book cover or book interior. Before she was a top art agent, Lilla spent decades working as an illustrator in NYC for publications including the New York Times Magazine, Vogue Magazine, the Grammy Awards, the program for Philip Glass’s new opera at Brooklyn Academy of Music and heaps


make your best art Make Art That Sells Get your FREE Dream Armadillo and Dream Snail worksheets!

Get your FREE Dream Armadillo and Dream Snail worksheets!

Happy new year from all of us here at Make Art That Sells! What are your plans for the year, large or small? You may remember me, British Jennie, from a couple of newsletters in December. I write all of the Make Art That Sells newsletters and social media posts and various other bits and bobs behind the scenes, but aside from that I also have three smallish children, two cats and a dog. In 2020, my goals, as for the previous decade, will mainly revolve around getting enough sleep. It absolutely blows my mind that ten years ago I would go to bed with the full expectation of being able to sleep uninterrupted for eight whole hours, night after night, without someone needing a drink of water or a trip to the bathroom or to have monsters flushed out from under the bed or sudden reassurance about something that


respect brain Make Art That Sells Get your FREE downloadable affirmation from art agent Lilla

Get your FREE downloadable affirmation from art agent Lilla

Lilla has used affirmations as a powerful tool for her entire career, and now, as a gift to you as we move towards the start of a whole new year, we want to give you a free affirmation to download and put somewhere prominent to help guide your own career and art practice. Why affirmations? Affirmations are a great way to program your beliefs so that you move in the direction you want your life to go. By repeating a key phrase, you reframe your beliefs in a subtle, but powerful way. Print out the one we give you here or create your own, then pin them in key places around your house or workspace. Lilla says, “My morning mirror is covered with sticky notes of affirmations I’ve written for my own life raising teenagers, getting through bumpy career points, or working toward goals I want to achieve. Somehow, repeating


hand made upcycled gift bag and gift tags Make Art That Sells Tips from a top art agent: Lilla’s advice for the holidays

Tips from a top art agent: Lilla’s advice for the holidays

Hi everyone, it’s British Jennie here. I write all of the Make Art That Sells newsletters and social media posts and various other bits and bobs behind the scenes. Earlier this year, I was lucky enough to visit Lilla at her home and studio in Boston, which was wonderful for many reasons, but one that struck me as soon as I walked in is that it’s such an incredible space. It’s beautiful, and it’s so so clean. I have three small children, so this was like stepping into a different world for me. She has no yogurt on her walls, no one has inexplicably left a Slinky, a doll’s head and two sticks next to her coffee machine, there are no foodstuffs smeared on any of her furniture. It was amazing. What’s her secret? Grown children and professional help, of course, but I wanted to know if she had any


annadeniseProfile Make Art That Sells Book deals, representation and more – read our incredible alumni success stories

Book deals, representation and more – read our incredible alumni success stories

We love shouting about our amazing alumni and the wonderful work that they do, and they give us plenty to shout about! Maria van Bruggen has taken a number of Make Art That Sells courses, including Illustrating Children’s Books in July 2019, during which she signed a deal with a publisher to write and illustrate three books. (Want to find out how you can pitch for your very own kids’ book? Don’t miss Lilla’s brand NEW course, My Kid Book Pitch!) Anna Lindsten has also taken multiple Make Art That Sells course, including Illustrating Children’s Books a number of times. She says: “I was also contacted shortly after by a Swedish publisher of children’s books after the editor had seen the squirrel character I created in the previous Illustrating Children’s Books course! I was so happy to work with this book publisher for a classic anthology of stories and poems


MYYEARALL NOSALE SQ Make Art That Sells 9 reasons why you need to sign up for My Year of Art School

9 reasons why you need to sign up for My Year of Art School

YAY! OUR GIANT CYBER SALE IS HERE! Yesterday we kicked off our GIANT CYBER SALE, our biggest sale of the year and an amazing opportunity for you to save on everything from individual classes to our huge My Year of Art School bundles! Click here to download your FREE gorgeous guide to our massive sale! Here’s Day 2 of our fun FREE #MATSprep! Don’t forget to share your work on Instagram and tag it #MATSprep and #MATSprepBarbie so art agent Lilla can see. Watch your email tomorrow for Day 3, plus the big reveal on Day 4! Want more agent tips like this? Want to build a powerful portfolio that will put a rocket ship under your creative career? Our My Year of Art School bundles are an amazing way for you to get ALL of our raved-about job-snagging courses at an incredible price, with up to 50% off plus