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Category:Creativity
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Martina + mural

Write a picture book illustration success story like this

Check out this picture book illustration success story! Hurry hurry HURRY – registration for our career-changing Illustrating Children’s Books course closes TODAY, but there’s still time to sign up! Join now to get instant access to all the class materials released so far, including Daily Sketchbook prompts, lessons on things like pitching, the first Art Director’s Cheat Sheet from Zoë, and bonus lessons from former art agent and illustrator Lilla. Plus the rest of the class only got the first assignment yesterday, so you still have time to catch up and maybe get your art reviewed in the first weekly LIVE review on Monday! Sign up here. picture book illustration success story: Martina Stuhlberger Today we wanted to share an amazing success story from Make Art That Sells student Martina Stuhlberger, who is currently working on her sixth and seventh books since taking Illustrating Children’s Books! Martina (left) and with the


Lilly pink top

What should you do if your style isn’t on trend?

Lilla here! I was an art agent for 30 years, and I’m also an illustrator, an author, a columnist, a speaker, and an educator. I love sharing what I’ve learned from my decades in the industry. It’s just over a month now until the start of one of my favorite courses (spoiler alert: they’re all my favorites), Illustrating Children’s Books, which I teach alongside my brilliant friend and colleague, children’s book art director and author, Zoë Tucker. This will be the twelfth time we’ve taught Illustrating Children’s Books, and every year it just gets better and better! Children’s book art director and picture book author Zoë Tucker with three of her picture books. Zoë co-teaches Illustrating Children’s Books with me, and between us we have a wealth of expertise to share! As you probably know, I worked as an art agent for 30 years, during which time I agented many


Ruth Burrows Procreate cover

Get started with Procreate – FREE guide!

Make Art That Sells student Ruth Burrows is an artist, professional illustrator, and author of The Illustrator’s Guide to Procreate, and she’s created a fab FREE project especially for you to help you create some gorgeous florals that will look amazing in your illustration portfolio. Don’t miss this amazing FREE tutorial! Click here to download your copy. Florals are fantastic for your portfolio because they’re always in style and can be sold in so many art markets, like fabric, home décor, greeting cards, wall art, journal covers and more. Ruth is a professional illustrator and author of The Illustrator’s Guide to Procreate, which was agented by Lilla Rogers Studio and is filled with easy to follow projects to help you get started with digital art. In this project, Ruth will show you in an easy step-by-step format how to get started in Procreate by creating and arranging a beautiful bouquet.


Dark mushrooms light mushrooms

We are the champignons! See the winner of our FREE Quarterly Art Challenge

Our most recent FREE quarterly Art Challenge took place last month, and, as ever, we loved seeing the beautiful art that you created! See some of Lilla’s favorites below, and learn how you can take part in the next FREE challenge on June 1st. Huge congrats to our joint winners, Alicia Fairbourn (left) and Rainbow Wang (right). They each won a FREE place in class – don’t miss our next challenge for your chance to win courses and more! The standard of entries was so high that Lilla couldn’t pick a single winner! Joint first place went to Alicia Fairbourn and Rainbow Wang, who each won a FREE place in Bootcamp Special: Character Play* – join in with our next challenge for your chance to win places in class, gorgeous products and more! (*Kicking yourself for not signing up to Bootcamp Special when you had the chance? Keep your eyes


JOIN MY IC

#6: Is this you? (The arty book author-illustrator who needs a nudge)

Lilla here. Recently I’ve been sharing a few imaginary creatives—characters I dreamed up who I can easily picture thriving in Inner Circle, my small group mentoring intensive. Maybe you identify with one of them, but even if not, I hope you have seen how this incredible opportunity could help you take your career to the next level. Class starts soon, on Monday, April 14th. I really hope you’ll join me. We’re going to do such wonderful things together. If you missed my earlier emails, catch up here: #1 The illustrator who needs a guide to help them shine #2 The fired up activist who’s ready to make a difference #3 The potential picture book artist who’s dreaming big #4 The illustrator who wants to make a living from their art #5 The established artist looking for a change #6 The arty book author-illustrator who needs a nudge You know exactly


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#5: Is this you? (The established artist looking for a change)

Lilla here. To give you a glimpse of who Inner Circle might be perfect for, I’ve dreamed up a few imaginary creatives—fictional artists who I can absolutely imagine thriving in this small group mentoring intensive. But of course, this is just a springboard: I know you’ll bring your own personality, quirks, and creative spark to the table, and I can’t wait to help you shape your career into something truly extraordinary. I hope these examples give you some ideas about how this powerful opportunity could be the perfect next step for you! If you missed my earlier emails, catch up here: #1 The illustrator who needs a guide to help them shine #2 The fired up activist who’s ready to make a difference #3 The potential picture book artist who’s dreaming big #4 The illustrator who wants to make a living from their art #5 The established artist looking for


Where would you love

#4: Is this you? (The illustrator who wants to make a living from their art)

Lilla here. I’ve been dreaming up a few imaginary creatives who would be a perfect fit for Inner Circle, my new small group mentoring intensive—and I’ve been sharing them with you over the past few days. Consider this a little inspiration for how this transformative experience could help you! If you missed my earlier emails, catch up here: #1 The illustrator who needs a guide to help them shine #2 The fired up activist who’s ready to make a difference #3 The potential picture book artist who’s dreaming big #4 The dreamy illustrator who wants to make money from their art You join Inner Circle because you love painting florals, but you’re unsure whether to use watercolor, gouache, or digital. You’re open to experimenting, but you also want to refine your skills and make your paintings truly beautiful. Plus, you’re not sure how to monetize them. We explore gorgeous greeting


You have a gift 2 (with white space)

#3: Is this you? (The picture book artist who’s dreaming big)

Lilla here. Right now I’m sharing some imaginary creatives I dreamed up—people I can totally picture thriving in my new small group mentoring intensive, Inner Circle. Of course, this is just a mental exercise and none of them will describe you exactly: I can’t wait to delve into your amazing art and that kooky mind of yours to bring out the magic – but I hope that this gives you a taste of how I’m envisaging the fantastic work my Inner Circle mentees and I will be doing together. (Read about #1 The illustrator who needs a guide to help them shine here and #2 The fired up activist who’s ready to make a difference here.) #3 The potential picture book artist who’s dreaming big You’re excited about Inner Circle because all you really want to do is illustrate picture books, but you’re unsure of the next steps. You show


bootcamp character square 1 1

⏰ LAST CHANCE for Character Bootcamp 2025!

Hurry HURRY – it’s your LAST CHANCE to take a deep dive into the rewarding world of creating characters! Registration for Bootcamp Special: Character Play closes TODAY! Art by Make Art That Sells student Heather Manning. Create gorgeous art for children’s books with brilliant picture book art director Zoë Tucker, then turn it into a toy or game with creative director and smash-hit game creator Riley. HURRY, last chance to sign up – join the class now! Hurry HURRY – registration for Bootcamp Special: Character Play closes TODAY, and this course won’t run again until 2026! If you want to get something from a children’s book art director and picture book author and an art agent, creative director and toy creator every Monday for three months that will bring you joy, give you something positive to focus on, and help you create great portfolio art designed to get you work


Lilla flag

#2: Is this you? (The activist ready to make a difference)

Lilla here. Over the next few days I’m sharing some imaginary creatives who I dreamed up who I can imagine working with in my new small group mentoring intensive, Inner Circle. Of course, this isn’t an exhaustive list – I can’t wait to see the quirks and magic you bring to the table and how we can work together to transform your career into something amazing. But I hope that this will give you some ideas of how this incredible opportunity can help you. (You can read about my first imaginary artist, the illustrator who just needs a little boost, on the blog here.) #2 The fired up activist who’s ready to make a difference You’ve joined Inner Circle because you want to create art with a political point of view. You want your work to convey peace and compassion. I love this idea. Art has power. We look at mid-century