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Category:Tips & Advice
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The book illustration market: expert advice from Mary Ann Hall of Quarry Books

Primary Market: The illustrated book market. How can this market be lucrative for an artist? Doing regular freelance work as a designer or illustrator, or if you are a really accomplished artist, perhaps you can author a book. What is going to be hot in your market in 2015 such as subject matter, colors, products? Beautiful art and creativity books that offer something really unique.


Megan Tingley of Hachette Book Group on children’s books

  Primary Market: Children’s book illustration. This market is all about creating a memorable character, such as Eloise, Frog & Toad, Madeline, Cat in the Hat, Pigeon, etc.. Also an intuitive sense of what kind of details kids will invite readers to look at the images more carefully and draw them into the world and a sense of humor. How can this market be lucrative for an artist? Creating a character that can sustain a franchise/series that sells and backlists forever cna provide a lifelong source of income via royalties. Conversely, if an artist works quickly, she/he can also have a very lucrative career doing multiple work-for-hire projects, including “ghost art” for an established series with ancillary projects (for example, doodle books, journals, etc. for a popular picture book or licensed brand.


Lilla’s big secret for making a great living as an artist

[vimeo]https://vimeo.com/118897590[/vimeo] So today’s the day we share Lilla’s big secret for making a living as an artist (after all, it’s the greatest job in the world) Hint: It’s to do with diversification. In this 4 minute video Lilla opens your eyes to a variety of new markets for your work and shows some samples of the kind of cool product gigs you might get (eye candy alert!). Exciting, right? If you want to know what the markets are looking for and how you get those cool gigs, join us for Make Art That Sells Part A/B.


The gift market: Anne Brown of Studio M gives her expert advice

  Primary Market: Our focus is servicing Gift Stores, independent specialty retailers. I really enjoy this market as it supports the “buy local” movement and is never stagnate. There is always a desire to make something new or to put a modern twist on an old idea. Be aware of the industry. I always encourage new artists to become familiar with the industry and walk one of shows during Market before they really start designing for it. Ask retailers what is selling, what is working for them. Research!! How can this market be lucrative for an artist? If the artist takes the time to really understand what works for the client, there can be great success. Coming to the table with a concept for a product line, rather than simply a body of art, there is far more appeal and opportunity for long term success. It is rare that I work


Build your creative brand

[vimeo]https://vimeo.com/108572964[/vimeo] Lilla has a few choice words to say about your brand, and it might not be what you are expecting. Watch this video for some advice on how to build your creative brand and make it really special. Want to learn more about how to make your art unique and commercially viable so you get cool jobs in hot markets? Join us for Make Art That Sells. It starts online on Monday and it might just be the most important five weeks of your art education. Hurry and book your spot here.


The fabric market by Evie Ashworth of Robert Kaufman Fabrics

  What is your primary market? Fabric by the yard and for manufacturers of fabric related products globally. Our main buyer selects fabrics that will work for beautiful quilts primarily, secondarily clothing and accessories. Our customers come to our company for top quality products, service and design. The licensing of artwork has given us the opportunity to have many wonderful relationships with our designers. It’s always fun to see what they’re up to! Our artists keep our products in demand. How can this market be lucrative for an artist? For us, the more artwork you have, the larger stable of designs you will get placed. We select hoping the designs will stay in the line as long as possible. The more diverse your work is makes you available for multiple categories in our line. We need to fill themes from sports, infant, kids, florals, novelty, holiday….and many more.


Five creative career tips for 2015: FREE video!

Creative career tips from a top art agent Happy New Year! A new year brings a chance for new beginnings, new energy, and fresh commitment. In this short video Lilla shares some tips to make 2015 an amazing year for your creative career and gives a sneak peek of some of the awesome things we have planned for the coming months. Some of Lilla’s creative career tips: freshen up your style, have fun, commit to your art, be part of a community, take joy and give joy. We’d love to hear about your plans – please share in the comments below. Best wishes for 2015 from all at Lilla Rogers Studio and Make Art That Sells! P.S. Want to get 2015 off to an amazing start to your creative career? Join us for Make Art That Sells: Assignment Bootcamp, beginning January 5! Just a few spots left for this six month


Series: The Road to Artistic Success

As Global Entrepreneurship Week draws to a close, we want to invite you to spend some time thinking carefully about what happens when you make your art your business, and your primary source of income. Who actually makes it in the art business and why is that? Well, we might just have some answers for you…


How to get work as an artist

[vimeo]https://vimeo.com/108576545[/vimeo] One of the questions Lilla gets asked most frequently is “Which of your artists gets the most work?” If you too have been wondering how to get work as an artist, watch this video. The key is in upping your game. If you want to do that, and learn how to make your art more commercially viable while staying true to yourself then join us for Make Art That Sells, starting October 20. Just a few spots left – register here!


Lilla shares insight into the 2014 GTS Final Round

[vimeo]https://vimeo.com/106732434[/vimeo] As we enter the final leg of the 2014 Global Talent Search, Lilla shares her thoughts on dealing with pressure and competition in a creative career. Plus, she gives a hint of what is in store for the 2014 GTS Finalists. Watch above (6 minutes) In the video Lilla mentions the judges’ comments from the Semi-Final. You can read them here.