Learn how to pitch a toy idea!
Hold on to your hat, because we’re about to announce art agent Lilla’s brand NEW course for 2021, and it’s a doozy!
Have you ever thought how cool it would be to invent your very own toy or game, with your own beautiful art … ? Now’s your chance! Introducing …
New for 2021: My Toy Pitch!
Riley and Lilla have a very exciting announcement!
Get ready to learn how to pitch a toy idea and turn play into pay! In this brand new course, art agent Lilla will join up with Make Art That Sells devotee, toy and game creative director and creator of the smash hit Sneaky, Snacky Squirrel Game, Riley Wilkinson, to bring you a powerful one of a kind course that will open up a whole new and exciting market for your art. Plus you’re going to LOVE Riley!
Toys with art by artists represented by Lilla Rogers: Princess Magic by Rebecca Jones for Mudpuppy, Purrmaid by Flora Waycott for Mudpuppy and wooden puzzle by Helen Dardik for Auzou. Let Lilla and Riley show you how to leverage your existing art and how to pitch a toy idea!
Toy sales are booming right now: for the first six months of 2020, sales of toys and games were up by a huge 16% compared to the same period last year, according to NPD Group toys industry analyst Juli Lennett, with more than $368.8 billion being spent on online toy-shopping, $77 billion higher than expected, according to Adobe Analytics. The boom is expected to last as long as the current pandemic continues, but even then sales are expected to rise: according to a forecast by market research company Report Linker, the toys and games market is projected to grow at a CAGR of 9.91% from 2020 to 2025. In other words: there’s never been a better time to dive in to this exciting market.
Together, Lilla and Riley will share insider industry secrets and show you how to leverage your existing art for the toy and game market, as well as helping you to create five different pitches for five key categories:
- pretend play
- games
- characters
- play sets
- and a bonus week where you’ll bring everything together to develop your very own unique one of a kind toy!
Meet your co-teacher Riley: Make Art That Sells student, toy and game creative director with 25 years’ experience in the industry, and creator of the smash hit Sneaky Snacky Squirrel Game, which has sold over 2 million units and has more than 6,000 five star reviews on Amazon.
There isn’t another course on the market like this! It’s jam-packed with assignments, videos, insider lessons, downloadables, and live reviews that’ll be your ticket into a unique, imaginative playland.
Here’s what your teachers, Lilla and Riley, are going to teach you:
- Weekly assignments in that week’s category
- Twice weekly live events with Lilla and Riley
- Weekly reviews of a selection of class assignments
- Weekly product boards showing dozens of contemporary products in that week’s category, along with analysis of what makes them a hit
- Weekly curated mood boards full of inspiration with supporting downloads and analysis
- Weekly Pitch Examples that show you what your pitches should look like and contain
- Riley’s Insider Case Studies
- Teaching on how to amp up your pitch with added twists and features like sound, movement, lights and more
- VIP interviews
- Video lessons from Lilla and Riley on how to leverage your existing art, Riley’s Improv Inventing and more
… and much more.
Contemporary and vintage items from Lilla’s personal collection: there isn’t another course like this! Pink-haired doll by Suzy Ultman for Land of Nod/Crate & Barrel, Zodiac Embroidery kit by Mara Penny for Running Press, All Good Things are Wild and Free wooden by Sarah Walsh for Compendium, Inc.
And here are some of the things you can expect to learn:
- Advice on how to work with art directors in the toy industry
- Relevant, printable reference materials that will give you an edge
- Toy market landscape overview with samples and discussion videos
- Advice, examples, and real-life lessons
- Tactics on growing your own toy illustration career
- Lessons, guidance, and solid coaching to guide you on how to make a stellar pitch
- How to pitch a toy idea and who to pitch to, including lists of companies that accept submissions (there are tons!)
Who’s it for? Everyone! If you’ve ever thought it would be really cool to invent a toy or game and put your art on it, then it’s is for you. Plus of course, it’s a whole new income stream, which is really important when you’re building a successful creative career.
You’ll explore literally hundreds of toys both contemporary and vintage, with unique insights from industry insider Riley on what makes them a hit.
Do I need to be an illustrator? No! This course is perfect for everyone, whether you’re an artist, an inventor, a dreamer, a doodler, or just someone who’s ever thought it would be really cool to come up with your very own toy or game.
Lilla says: “This course is for anyone who wants to learn how to develop unique products, toys and games using their brilliant art and their own wonderful creative brains. I can’t wait to see what’s going to come out of it!”
Riley says: “As a toy and game inventor and agent, I’ve learned that unique toy concepts are created by unique people. That person is you! In this course, Lilla and I will teach you about the toy industry and how to think like an inventor. You’ll learn how to come up with unique ideas and unexpected concepts. You’ll hear from industry experts. You’ll learn about toy categories, what sells, and what doesn’t. My Toy Pitch is the course I wish existed when I began my career. We’ve got so much to share with you. See you in the toy aisle (and in class)!”
Take my money! My Toy Pitch isn’t ready to launch quite yet … But keep your eyes peeled for our huge Cyber Sale, coming up at the end of November, and you could grab your spot before it’s officially launched – and with a juicy discount too!
Lots of love
The Make Art That Sells team xxx
