The top five reasons to make art for the toy and games market

The top 5 reasons to make art for the toy and games market

Today’s the day! Lilla’s brand NEW course for 2021, My Toy Pitch, starts TODAY, and there’s still time to sign up. Hurry! Book your place here.

Toys and games are an incredible market for creative people, and in this unique, innovative course you’ll take a deep dive into the toy and game industry, learning about four key toy and game segments, exploring dozens of toys and games to find out what made them successful, discovering the twists and amps you can add to take your pitch to the next level and tons more. Plus you’ll do all this in the company of your brilliant co-teachers: art agent Lilla Rogers and creative director, Toys, Games and Children’s Entertainment agent and smash hit game creator Riley Wilkinson. The chemistry between this pair is a joy to watch, and the course is going to be a BLAST.

By the end of this five week course, you can expect to have five show-stopping, winning pitches for five unique toys or games designed by you, ready to send to potential clients. How cool is that?

Toys featuring art commissioned by Lilla’s agency, Lilla Rogers Studio. There are so many opportunities out there, and there’s room for all styles of art. Let Lilla and Riley show you how to get gigs like this. Book here.

Why are toys and games such a good fit for creative people like you? Here are the top five reasons why you need to make art for the toy and games market.

1. Get your art directly in front of two agents!

Lilla and Riley are on the hunt for hot, art-driven pitches right now, so this is a huge opportunity to get your art directly in front of them! Plus Lilla is always on the look out for new artists to represent, and she loves to take on Make Art That Sells students because they have such strong, marketable portfolios – in fact, she’s already offered representation to four Make Art That Sells student in 2021 alone!

Want to work with Toy, Game & Children’s Entertainment agent Riley, or even bag representation with Lilla? Then My Toy Pitch is your perfect chance!

2. The toys and games market is BOOMING right now.

We’ve mentioned it before, but it’s worth saying again: the toy and game market is HUGE right now. According to a report by Reportlinker.com in February 2021, the global doll, toy, and game market is expected to grow from $97.99 billion in 2020 to $102.26 billion in 2021, and to reach a massive $135.66 billion in 2025.

Why are toys and games such a hot market right now? Here’s why:

You probably know this already, but most of us stayed in a lot in 2020, which meant a lot of bored kids, a lot of parents desperate to get their children off screens for a while, and limited opportunities for going out or socialising. So what did we do? We shopped for toys.
In 2020, a lot of us also realised how much we love and appreciate our kids’ teachers, when we were forced to home school our children ourselves. How did we deal with it? We shopped for toys. (We’ve heard rumors that some parents found they loved home schooling more than they ever expected to, and plan to keep doing it, and of course not everyone is ready or able to go back to school just yet – educational toys are looking strong going forward right now.)
The pandemic also saw a lot of parents needing to work while also entertaining children at home. How? You guessed it – we shopped for toys.
There’s a lot of doom and gloom in the world right now (why Netflix and chill when you can CNN and panic?), which means toys and games are seeing a surge as people turn to them as a source of joy and to promote family bonding (board game, anyone?).
And finally, manufacturers and supply chains are now starting to recover after a year or more of disruption, which means production is ramping up!

Here’s week 1 of your schedule. Look at all the goodness you’ll have instant access to TODAY as soon as you sign up! See the rest of your schedule and book your place now here.

3. Toys and games are radical.

Just like children’s picture books, toys and games are quietly radical, aiming to transform society from the roots up. From Barbie’s Inspiring Women series to Lego’s brand new Everyone is Awesome set that celebrates diversity, it’s a fascinating and inspiring world to be a part of. Book your spot here.

4. You already have a ton of art that’s perfect for the toy and game market.

This is particularly true if you have a lot of kid-friendly art, perhaps from taking Illustrating Children’s Books or you just have a kid-friendly style, but even if you don’t, then you’ll still learn how you can leverage your existing art in the toy and game market to open up brand new sources of income. Ready to jump in? Book here.

Make Art That Sells student Karen Obuhanych created this puzzle design for Assignment Bootcamp and now has multiple five star reviews online! Find out how you can leverage your existing art! Book here.

Russian dolls, puzzles, rubber stamp sets, embroidery sets, beads for threading, gorgeous checkers pieces, playing cards and more … The possibilities are endless, and they all need art just like yours. Check out the videos by Lilla and fellow agent Kim for some inspiration: see more here.

(And if you’re not an artist, that’s fine too!)

5. Fun + money: what’s not to love?

Imagine making a career as a toy designer … Imagine getting to spend your days doodling and dreaming, coming up with cool ideas and putting them together with gorgeous art to create winning toys and games … Imagine getting to play your game with your family, or seeing it take top space in a toy store window, or reading your rave reviews online! Ready to go? Grab your place here.

The Sneaky, Snacky Squirrel Game, created by your co-teacher, Riley Wilkinson, has over 6,000 five star reviews on Amazon. Imagine seeing reviews like that for a toy YOU created! Find out how.

If you’ve ever thought it would be amazing to create your very own toy or game, you can’t miss this course. It’s time to turn play into pay!

Hurry HURRY! Are you ready to make art for the toy and game market? Your fellow students are already exploring the beautiful online classroom and the wealth of information that lies inside. Join them now!