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Manifesto Monday part 24

Welcome to Manifesto Monday, where we share some of the Manifesto artwork submitted by our Make Art That Sells Alumni. Would you like to experience the Make Art That Sells class yourself? The next session will take place October 2015, registration is open here! *** Suzy of Joyjoie Kimberly K Carter Patricia Kaegi Natasa Kaiser Sigrún Linda Karlsdóttir Sonia Atwal *** Would you like to experience the Make Art That Sells class yourself? The next session will take place October 2015, registration is open here!


Manifesto Monday part 23

Welcome to Manifesto Monday, where we share some of the Manifesto artwork submitted by our Make Art That Sells Alumni. Would you like to experience the Make Art That Sells class yourself? The next session will take place October 2015, registration is open here! *** Annabel Tempest Lena Umezawa Samantha van Riet koTie van Wyk Debbie Varney Linda Varos *** Would you like to experience the Make Art That Sells class yourself? The next session will take place October 2015, registration is open here!


Manifesto Monday part 22

Welcome to Manifesto Monday, where we share some of the Manifesto artwork submitted by our Make Art That Sells Alumni. Would you like to experience the Make Art That Sells class yourself? The next session will take place October 2015, registration is open here! *** Kendra Shedenhelm Lucie Sheridan Sarah Steele Dana Tanasa Suzy Taylor   *** Are you the next Big Thing? Win 2 years’ representation from Lilla Rogers Studio, plus a host of product licenses and career development support! Registration closes on 12 August, 2015 Check out all the information here.


gts mini button Make Art That Sells #mygtsprep - Mini Assignment 5: Demographics

#mygtsprep – Mini Assignment 5: Demographics

What the heck are ‘demographics’ and why do they matter to you as an artist? When I was an illustration student, I always wanted to know who the job was for. Was it a cool magazine where I could do my edgiest work, or a more staid one, where I would be myself – always – but rein in the edges? As a working illustrator, I loved knowing who the client was. Was it the New York Times or Vogue? A Japanese travel magazine or an American cosmetics company? It informed my art. You want to understand the type of client you’re making art for. It’s NOT that you alter your very being. Rather, it’s about getting a feel for things. Is it very feminine? Is it for kids? Is it very intellectual? Is it for foodies or techies?


Composition2 Make Art That Sells #mygtsprep - Mini Assignment 4: Kick Ass Composition

#mygtsprep – Mini Assignment 4: Kick Ass Composition

As the 2015 Global Talent Search approaches I want to share some really important insight with you through today’s mini. It’s all about how you compose your artwork.   Mini assignment 4: Kick ass composition How your artwork is composed is so important! I’ve seen really great icons or products on a page passed on by art directors because the overall layout is not as strong as it could be. Don’t let that happen to you!



children's book art director

Children’s book art director Zoë Tucker: Behind the scenes

Meet brilliant children’s book art director, Zoë Tucker!   Zoë Tucker is an independent children’s book art director based in Brighton, UK (where the Global Art Gathering happened!). Specialising in children’s books, Zoë has over 17 years in the publishing industry working in-house for Random House, Penguin and Scholastic. Now freelance, Zoë remains Art Director of Alison Green Books (an imprint of Scholastic UK), where she commissions some of the world’s greatest picture book artists. She also consults with animation and production companies Magic Light Pictures and Dog Ears, Ireland. Learn more about Zoë on her website here. Zoë is a new addition to our Global Talent Search judging panel and we’re very excited to introduce her here. This is what a day at the office looks like for a children’s book art director! My Desk I live and work in Brighton on the south coast of England, where I share


watercolour Make Art That Sells #mygtsprep - Mini Assignment 2: Fifty Shades of Blue

#mygtsprep – Mini Assignment 2: Fifty Shades of Blue

All this week we are offering free mini assignments in preparation for the 2015 Global Talent Search. Yesterday was all about socks. Today your mission is to explore color nuances.   Mini assignment 2: Fifty shades of blue What I’ve done below is taken five hues of blue (gouache and watercolor) and added Naples Yellow to each. Look at the results! Softer shades. For this mission, take some blue paint, add Naples Yellow, and see what you get. Why Naples Yellow? Naples Yellow is a flat yellow and white, so it dulls, lightens and warms the color. Fun fact.


socks Make Art That Sells #mygtsprep - Mini Assignment 1: Sock Research

#mygtsprep – Mini Assignment 1: Sock Research

It’s prep time for our annual Global Talent Search (GTS) – one of the most closely-watched events in our industry. This year, we’re offering a series of five mini assignments to get you ready to rock the competition, which will be shared daily here on the blog all this week. If you have not yet registered, book your place here and then dive into these ‘minis’ to help you get ready for the main competition.   Mini assignment 1: Sock research Your first mission is to do research on socks, and take photos of them. What socks do you see out there? What socks do you like? What do you have in your sock drawer? Are they patterned? Textured? Hand-knit? What about on the bus, or in the town? What socks are other people wearing?


Manifesto Monday part 21

Welcome to Manifesto Monday, where we share some of the Manifesto artwork submitted by our Make Art That Sells Alumni. Would you like to experience the Make Art That Sells class yourself? The next session will take place October 2015, registration is open here! *** Nicola Anne Rowe Toni Santos Tracy Satchwill   Angela Sbandelli Shelley Seguinot Caroline Roach *** Are you the next Big Thing? Win 2 years’ representation from Lilla Rogers Studio, plus a host of product licenses and career development support! Registration closes on 12 August, 2015 Check out all the information here.