The toy and game market is booming in 2021 “We would never see this kind of unprecedented growth, I’ve never seen it in my life.” Juli Lennett, NPD Group toys industry analyst on the boost to toy sales during the pandemic The pandemic has been hard for most industries, but some – such as the toy and game market – are booming. According to a report by the NPD Group, for the first six months of the year, sales were up by a huge 16%, whereas usually they would be down 3-4%. And according to Adobe Analytics, more than $368.8 billion was spent online for toys during the first six months of the year: $77 billion higher than expected. Some of art agent Lilla’s wooden toys, vintage and new, including projects her agency did with Suzy Ultman and Helen Dardik. Would you love to see your art on cool products

Who is joining Lilla Rogers Studio? If you’ve been a Make Art That Sells student or follower for a while, you’ll already know that art agent Lilla is always looking to scoop up fresh talent from class for representation at her agency: she offered representation to three Make Art That Sells students in 2019 and another in 2020 (read more here). Make Art That Sells classes are an amazing opportunity to get your art directly in front of a top international art agent and maybe land representation yourself. PLOT TWIST! On this occasion, however, she hasn’t scooped up an artist, but a top Toy and Game Creative Director to join the Lilla Rogers Studio team! Riley Wilkinson, Make Art That Sells student and an accomplished toy and game creative director, is joining Lilla Rogers Studio to head up their toy and game invention and pitching division. As well as joining

Learn how to pitch a toy idea! Hold on to your hat, because we’re about to announce art agent Lilla’s brand NEW course for 2021, and it’s a doozy! Have you ever thought how cool it would be to invent your very own toy or game, with your own beautiful art … ? Now’s your chance! Introducing … New for 2021: My Toy Pitch! Riley and Lilla have a very exciting announcement! Get ready to learn how to pitch a toy idea and turn play into pay! In this brand new course, art agent Lilla will join up with Make Art That Sells devotee, toy and game creative director and creator of the smash hit Sneaky, Snacky Squirrel Game, Riley Wilkinson, to bring you a powerful one of a kind course that will open up a whole new and exciting market for your art. Plus you’re going to LOVE Riley!