You may have heard that it’s important to follow trends in your illustration work, and it can certainly help to give your art an edge when appealing to clients. One of the many advantages of getting illustration assignments from Make Art That Sells co-founder and teacher, Lilla Rogers, is that she is also a renowned art agent, who not only keeps on top of trends via her work, but who also knows what clients, publishers and art directors are buying up to two years in advance – so the assignments she writes for you are always up to date and market-savvy. One of Lilla’s affirmations and one of her favorite sayings: when you are truly, fiercely, yourself, you create your own style and brand. The more art you make, the easier you’ll find it to work out your own personal style and your own unique brand. What is trend anyway?









