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  Don’t miss Portfolio Club LIVE! Class starts January 5th, find out more here.

reason 300 04 Make Art That Sells Reason #4 of Ten Reasons to join MATS Creating Collections for Home Décor

Reason #4 of Ten Reasons to join MATS Creating Collections for Home Décor

Attracting clients is hard work. Often they will buy or license a single design from you, and then perhaps give you repeat business in the future. Wouldn’t it be better to land an entire product line or collection deal in the first place? MATS: Creating Collections for Home Décor is your key to selling more to each client. Why? Because the course teaches you how to think differently, and see your art in three dimensions instead of two dimensions—think ‘art on products’. And then it teaches you to see your art on multiple products, which work together. This isn’t about taking one pattern and putting it on several different products, but about presenting coordinating art pieces on complementary products, so your client, and their customer, wants to buy more than one thing at once. Concepts developed in class by Sam Osborne The course will make you think differently about materials,

reason 300 03 Make Art That Sells Reason #3 of Ten Reasons to join MATS Creating Collections for Home Décor

Reason #3 of Ten Reasons to join MATS Creating Collections for Home Décor

We all have dream clients. Maybe you swoon every time you walk into Anthropologie, your heart races when you see a new home collection in Crate & Barrell, or you daydream about seeing your work on Land of Nod bedding. The clearer you are about your dream client, and the more you understand what they want and what their customers look for, the more chance you have of landing work from them. However, dreaming is not enough. You need to demonstrate to them that you have the concept ideas they want, and attract them with compelling presentations. Home collection by course graduate Patricia Lebedel MATS: Creating Collections for Home Décor will teach you exactly how to template your work onto product ideas, and present these as exciting collection concepts which will make potential clients notice you. Each week of class you will create a presentation board for a series of

reason 300 02 Make Art That Sells Reason #2 of Ten Reasons to join MATS Creating Collections for Home Decor

Reason #2 of Ten Reasons to join MATS Creating Collections for Home Decor

One of the main mistakes artists make when showing at Surtex and other trade shows for the first time is not having enough work in their portfolio. Clients want to see diversity, but they also want to see depth. To understand what you are capable of, they need to see a host of pieces. All of the MATS courses can help you build your portfolio, but MATS Creating Collections for Home Décor goes one step further by teaching you how to present your work as collections, showcasing your ideas for product concepts, making your work instantly more appealing to art directors, and therefore more commercially viable and valuable. Not only are they more likely to notice you, but they are more likely to buy more from you, and work with you for longer because suddenly you know how to speak their language. Class graduate Diane Neukirch’s ‘Field Flowers’ collection Career

reason 300 01 Make Art That Sells Reason #1 of Ten Reasons to join MATS Creating Collections for Home Decor

Reason #1 of Ten Reasons to join MATS Creating Collections for Home Decor

“This course is teaching something desperately needed in the industry. It’s a gamechanger.” Margo Tantau, VP of Creative for MidwestCBK, responsible for the production of around 5000 new products each year MATS: Creating Collections for Home Décor has been developed in collaboration with top art director Margo Tantau in response to something she saw lacking in the industry. Time after time talented artists were showing their portfolios to her, but only demonstrating what their work looks like in two dimensions, as flat art, such as patterns and illustrations. However, as someone responsible for producing 5000 products a year, Margo needed ideas for products, and felt that if artists could only show concepts in their portfolio, it would make them stand out because: She would know that they have great ideas that could be developed together She would immediately see the potential applications for their art on products She would know

Happy New Year from Lilla!

Happy New Year! A new year brings an opportunity for a new start, goal setting and fresh determination. This message from Lilla will encourage you to take action to ensure that you grow your art career in 2016: [vimeo]https://vimeo.com/149382275[/vimeo] This is the Venn diagram Lilla refers to in the video: If you want to kick off the year with a course to take your art to the next level, join us for MATS: Creating Collections for Home Decor, starting on January 25, where you will learn how to conceptualize and pitch products like these: Selection of products from Lilla Rogers Studio artists created for Margo Tantau Here are some of the kind words that have been shared by graduates of this course: “This is a “Where Have You Been All My Life?” one of a kind, high quality, chock-full of greatness, must-do course.” – Judy Sorrels “I am incredibly grateful that

The MATS Festive Student Showcase – part 11

We are so proud of our wonderful Make Art That Sells alumni and are pleased to showcase part 10 of the festive designs and products they have created for the season. See all the festive showcase posts here *** Anne Bentley I’m new-ish to MATS, having taken bootcamp and MATS A for the first time this year. One thing, in particular, that Lilla said during MATS A has really resonated with me. And that’s to do the kind of work I like to do and be myself. Because of MATS I’ve ‘met’ this incredible community of illustrators. I’m going to Surtex in 2016 with the Finch & Foxglove art collective. See more of Anne’s work here: Website | Instagram *** Rachel Mense This is a Holiday Greeting card for those who love a good adventure and winter thrills. Playing with geometric winter wonderland creatures and non-traditional Christmas colors. I have

erdene Make Art That Sells The MATS Festive Student Showcase - part 10

The MATS Festive Student Showcase – part 10

We are so proud of our wonderful Make Art That Sells alumni and are pleased to showcase part 10 of the festive designs and products they have created for the season. See all the festive showcase posts here *** Studio Erdene I’ve just designed this greeting card for MATS B paper market assignment. Drawing holiday cookies were so fun and inspiring. I’ve taken MATS A and now taking static MATS B class. I’ve got so much out of MATS classes. It was really valuable knowing what different markets look for and how to go about submitting works. In terms of making art, I explored subject matters I’d never think of previously. Also, breaking a project down into small steps really helped me. I enjoy doing minis and having a plenty to work from. In 2016, I want to make a lot of art and start approaching companies. I’m going to

Celia Worrall Make Art That Sells The MATS Festive Student Showcase - part 9

The MATS Festive Student Showcase – part 9

We are so proud of our wonderful Make Art That Sells alumni and are pleased to showcase part 9 of the festive designs and products they have created for the season. See all the festive showcase posts here *** Celia Worrall – Celia Worrall Designs My Christmas Cards are fun, colourful and bright. I have taken the MATS A October 2015 course and I am excited to take the Bootcamp course in 2016. The MATS A classes were incredibly inspirational. They help my work evolve and greatly increased my creativity. I learnt many important lessons – such as the importance of designs “popping” in small format. The classes gave me great insight into delivering art that sells. My next steps are to continue to work on my portfolio and set up my website. I am also hoping to gain representation from an agent. See more of Celia’s work here: Facebook

melissaiWai Make Art That Sells The MATS Festive Student Showcase - part 8

The MATS Festive Student Showcase – part 8

We are so proud of our wonderful Make Art That Sells alumni and are pleased to showcase part 8 of the festive designs and products they have created for the season. See all the festive showcase posts here *** Trudi Murray I have challenged myself to make a black and white illustration every day in Advent and post them day by day on my social media channels. So far, so good! (I’ve managed it every day). While doing MATS A, I decided to make more use of the daily doodles and sketches I already do in my sketchbook. I realised that they can be a strong part of my portfolio, showing who I am and what I think about. So, next year, I aim to mine the rich seam of beautiful weirdness already in my sketchbooks, and get it on my website! I also want to look for an agent,

SandrineMonnier winterwonderland Make Art That Sells The MATS Festive Student Showcase - part 7

The MATS Festive Student Showcase – part 7

We are so proud of our wonderful Make Art That Sells alumni and are pleased to showcase part 7 of the festive designs and products they have created for the season. See all the festive showcase posts here *** Colee Wilkinson This holiday scene was composed using elements from my recent MATSB class. An animated version can be viewed on the landing page of my website This time last year, I knew so little about the illustration and licensing business. Taking both MATSA and MATSB in 2015 opened up a whole new world for me, strengthened my commitment and prepared me for professional level projects. I look forward to MATSC, building my portfolio and making lots of art in 2016! See more of Colee’s work here: Website | Instagram | Facebook *** Linda Arandas It’s been quite a growing season for me as I participated in the Global Talent Search