Lilla here. As an agent, one thing that I get asked all the time is: what should I show in my portfolio in order to get illustration jobs? Artists say to me: “Lilla, I’ve just finished art school, and I have a load of life drawings and abstracts, but what do I actually NEED?” My whole thing is about diversification. In other words, the secret to a successful art career is just like a financial stock portfolio: you don’t know what’s going to give you a ton of work or what art markets going to go up or down, so you need to diversify your investments. That’s why I often talk about having many eggs in many baskets – don’t focus all your energy and efforts on one art market, but tackle several at the same time. That’s what will give you the best returns and make your career more
