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gts mini button Make Art That Sells #mygtsprep - Mini Assignment 5: Demographics

#mygtsprep – Mini Assignment 5: Demographics

What the heck are ‘demographics’ and why do they matter to you as an artist? When I was an illustration student, I always wanted to know who the job was for. Was it a cool magazine where I could do my edgiest work, or a more staid one, where I would be myself – always – but rein in the edges? As a working illustrator, I loved knowing who the client was. Was it the New York Times or Vogue? A Japanese travel magazine or an American cosmetics company? It informed my art. You want to understand the type of client you’re making art for. It’s NOT that you alter your very being. Rather, it’s about getting a feel for things. Is it very feminine? Is it for kids? Is it very intellectual? Is it for foodies or techies?

Composition2 Make Art That Sells #mygtsprep - Mini Assignment 4: Kick Ass Composition

#mygtsprep – Mini Assignment 4: Kick Ass Composition

As the 2015 Global Talent Search approaches I want to share some really important insight with you through today’s mini. It’s all about how you compose your artwork.   Mini assignment 4: Kick ass composition How your artwork is composed is so important! I’ve seen really great icons or products on a page passed on by art directors because the overall layout is not as strong as it could be. Don’t let that happen to you!

children's book art director

Children’s book art director Zoë Tucker: Behind the scenes

Meet brilliant children’s book art director, Zoë Tucker!   Zoë Tucker is an independent children’s book art director based in Brighton, UK (where the Global Art Gathering happened!). Specialising in children’s books, Zoë has over 17 years in the publishing industry working in-house for Random House, Penguin and Scholastic. Now freelance, Zoë remains Art Director of Alison Green Books (an imprint of Scholastic UK), where she commissions some of the world’s greatest picture book artists. She also consults with animation and production companies Magic Light Pictures and Dog Ears, Ireland. Learn more about Zoë on her website here. Zoë is a new addition to our Global Talent Search judging panel and we’re very excited to introduce her here. This is what a day at the office looks like for a children’s book art director! My Desk I live and work in Brighton on the south coast of England, where I share

watercolour Make Art That Sells #mygtsprep - Mini Assignment 2: Fifty Shades of Blue

#mygtsprep – Mini Assignment 2: Fifty Shades of Blue

All this week we are offering free mini assignments in preparation for the 2015 Global Talent Search. Yesterday was all about socks. Today your mission is to explore color nuances.   Mini assignment 2: Fifty shades of blue What I’ve done below is taken five hues of blue (gouache and watercolor) and added Naples Yellow to each. Look at the results! Softer shades. For this mission, take some blue paint, add Naples Yellow, and see what you get. Why Naples Yellow? Naples Yellow is a flat yellow and white, so it dulls, lightens and warms the color. Fun fact.

socks Make Art That Sells #mygtsprep - Mini Assignment 1: Sock Research

#mygtsprep – Mini Assignment 1: Sock Research

It’s prep time for our annual Global Talent Search (GTS) – one of the most closely-watched events in our industry. This year, we’re offering a series of five mini assignments to get you ready to rock the competition, which will be shared daily here on the blog all this week. If you have not yet registered, book your place here and then dive into these ‘minis’ to help you get ready for the main competition.   Mini assignment 1: Sock research Your first mission is to do research on socks, and take photos of them. What socks do you see out there? What socks do you like? What do you have in your sock drawer? Are they patterned? Textured? Hand-knit? What about on the bus, or in the town? What socks are other people wearing?

Photo4 Make Art That Sells Behind the scenes with... Emily Kleinman of Mudpuppy

Behind the scenes with… Emily Kleinman of Mudpuppy

Emily is the Art Director at Mudpuppy, a producer of engaging children’s activities that facilitate creativity and artistic play. She has 9 years of experience in the specialty children’s market, focusing on product development, art direction, and package design. She loves brainstorming innovative product ideas and discovering new illustrators! Based in New York, Emily keeps her finger on the artistic pulse of the city, finding inspiration in everything from museum and gallery exhibits, boutiques, craft fairs, and street art. She is also a traveler of the world and always planning her next adventure. Emily is a judge for the Global Talent Search 2015. She’s also offering a choice of 5 products from Galison or Mudpuppy to this year’s winner! Here’s what Emily’s office looks like!

Tara portrait Make Art That Sells Tara Lilly introduces us to her projects (including daughter June!) since winning GTS in 2014

Tara Lilly introduces us to her projects (including daughter June!) since winning GTS in 2014

After entering Global Talent Search in 2013 and making it into the top 50, she decided to go back to “school” and signed up for Lilla Rogers’ MATS Part A, Part B, and Bootcamp to build her portfolio and strengthen her illustration skills. With energized confidence, she entered the Global Talent Search a year later, made it through three rounds of competitions and among thousands of entries, Tara became the 2014 winner! Tara has worked with Hallmark, Robert Kaufman, American Greetings, Galison, Midwest CBK, Peaceable Kingdom, Quarto Publishing, Crown Crafts Infant Products and other firms in the past year. Here’s a glimpse of a few projects Tara has been working on with Lilla Rogers Studio, while being a new mother to little June Ellawyn Lilly! All images are courtesy of Tara Lilly.

IMG 1112 Make Art That Sells Behind the scenes with... Lauren Hay of Badge Bomb

Behind the scenes with… Lauren Hay of Badge Bomb

Badge Bomb is a fun brand of button badges and magnets featuring the art of renowned illustrators, artists, and designers. Their products can be found internationally in the coolest boutiques, bookstores, record stores, and art galleries around. All products are manufactured in Portland, USA. Lauren Hay is creative director and co-owner of Portland, Oregon based Badge Bomb, who manufactures tiny pieces of art in the USA and sells them around the planet. Lauren loves to partner with select artists to create a lively brand of buttons, magnets, and more.  She and her husband, Scott, also own One Inch Round (oneinchround.com) the custom button factory responsible for sustainably crafting small objects for customers such as Dolly Parton, B-52’s, Pinterest, and everyone in between. Lauren is a judge for the Global Talent Search 2015 and offers the winner a 1:1 consultation (via Skype) on how to create both button and magnet art as small as 1” round.

IMG 0058 LOW Make Art That Sells A day in the life of Lilla Rogers

A day in the life of Lilla Rogers

To those familiar with Make Art That Sells we hardly need to introduce Lilla Rogers! Lilla is the teaching force behind all our e-courses and our MATS alumni call her their Fairy Art Mother because she is dedicated to help passionate people create amazing and sustainable art. On top of that, she runs Lilla Rogers’ art agency that represents 30+ artists, creates her own art and is an author. We wondered, with all that going on, what does a day in Lilla’s life look like? She let us follow her for a whole day to find out.