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CYBER GUIDE Make Art That Sells Get your beautiful FREE guide to our Giant Cyber Sale

Get your beautiful FREE guide to our Giant Cyber Sale

Are you ready to supercharge your art career in 2020? Our Giant Cyber Sale starts on TUESDAY, with at least 25% off every single one of our job-snagging raved-about online courses, and up to 50% off our fantastic bundles (plus the option to pay by installments on all bundles) Today we’re giving you a FREE copy of our beautiful Giant Cyber Sale guide! Print it out, get yourself a coffee, sit yourself down, close your eyes and spend a moment or two thinking about what you want to get out of 2020. Where do you want to be? What’s your focus? Will you finish 2020 with your brand new kids’ book in your hands? Your first full-page editorial illustration? Having landed your dream home décor gig? Perhaps this will be the year you set up your Etsy shop or get serious about turning your side hustle into a fulfilling full-time


MATSprep 1 Make Art That Sells Get your FREE #MATSprep for Editorial LIVE!

Get your FREE #MATSprep for Editorial LIVE!

Editorial: Illustrating for Magazines and More: The Popular Culture Edit starts MONDAY! There’s still time to sign up, but hurry – book your place here before it sells out again like our May course did! What’s editorial illustration? Broadly, it means anything having to do with text (words). For example, it could be something like a magazine article, a newspaper article, a blog, a news site like the Guardian or the New York Times, or a book cover or interior. Before she was a top art agent, Lilla spent decades working as an illustrator in NYC for publications including the New York Times Magazine, Vogue magazine, the Grammies, the program for Philip Glass’s new opera at Brooklyn Academy of Music and heaps more. Now she’s passing on everything she learned, and everything she wishes someone had taught her, to you! Illustrations by Lilla Rogers for the Grammies and Chronicle Books.



WHATS LILLA UP TO Make Art That Sells Get your FREE Home Décor #MATSprep Part 1

Get your FREE Home Décor #MATSprep Part 1

Get your FREE Home Décor #MATSprep: Lilla’s Patented 100% Scientifically Accurate* Magic Style Decoder! Discover more about your unique artistic style with art agent Lilla Roger’s FREE Magic Style Decoder!   Our brand-new Home Décor PLUS course begins on Monday, September 30th, so today, to get you ready for class, we’re giving away Lilla’s FREE MATS Prep. You’ll get part two – the results! – tomorrow, so you’ll definitely want to do this today! What’s a MATS Prep? It’s a fun free exercise to get prepared for class, or just to have some creative fun, and it’s a great way to see what Lilla’s playful, kooky teaching style is all about – as Lilla often says, “I trick you into doing your best work!”. Anyone is more than welcome to take part whether or not they’re signed up for class. Today we’re delighted to present … Lilla’s Patented 100% Scientifically


ICB MATSprep June 20191WEB Make Art That Sells Your free #MATSprep for Illustrating Children's Books!

Your free #MATSprep for Illustrating Children’s Books!

Do you dream of illustrating a children’s book (or books)? Imagine passing by a bookshop and seeing your art in the window, or visiting the library and hearing a child exclaiming over the pictures you created! There’s something really magical about immersing yourself completely in a text and bringing it to life for generations of children to enjoy. Lilla is going to help you prepare for our hugely successful course, Illustrating Children’s Books which starts on Monday, July 1st. The Mats Prep (#Matsprep) is for everyone (even if you are not signed up to class) What’s a MATS Prep? It’s a fun free exercise to get prepared for class, or to have some creative fun, and a great way to see what Lilla’s playful, kooky teaching style is all about. Simply download Lilla’s fun worksheet here and fill it in! This will help you start to think about what your individual style is, what you


cynthia frenette Make Art That Sells See our students’ kooky collections and cool colour palettes!

See our students’ kooky collections and cool colour palettes!

We’d love to show you some of our students’ cool color palettes and kooky collections!  Muted vintage color and goodness in Cynthia Frenette’s collection for Day 1 of the prep  We shared two free days of #MATSprep ahead of the start of Assignment Bootcamp 2019 in February. What’s a #MATSprep? It’s a set of free exercises to get prepared for class, or just to enjoy some creative fun and inspiration, and they’re a great way to see what Lilla’s playful teaching style is all about.  MATS preps are usually spread over a couple of days or more, and each day you complete a task without knowing what you’ll be doing with it the following day. As you can imagine, it’s enormous fun and always entertaining to find out where each prep will take you, but it’s also a brilliant way to find the joy in your artmaking, to just be in the moment and to play. Plus not knowing what will happen next is exciting and engaging;


Bootcamp 2019 #MATSPREP: Day Two

Welcome to Day 2 of your Assignment Bootcamp 2019 #MATSprep! If you missed Day 1, there’s still time to join in: find it here  Gorgeous color is so key in getting you work, and today I have a fantastic way for you to come up with a fresh color palette! Let’s face it. We all tend to rely on our same colors, and with this download I’m pushing you to break out. Give it a try, and I encourage you to use colors you don’t normally. Lilla’s tip no. 1: I have found that artists often use only bright colors. I’m limiting it to only two so that you try other colors. If you’ve taken my courses, you know that I’m all about neutrals/muted colors, so for this I’m encouraging you to do 3 muted colors. One can be any kind you want, another is a light muted color, and the last is a dark muted color. (Just so you know, I’m using ‘muted’ and ‘neutrals’ interchangeably here.) Lilla’s tip no. 2: People tend to only use light


Bootcamp 2019 #MATSPREP: Day One

Welcome to Part 1 of your Assignment Bootcamp 2019 #MATSprep! Here’s your first of two FREE exercises to get prepared for our Assignment Bootcamp class What’s Assignment Bootcamp? Assignment Bootcamp is our four-month long e-course. It’s a great way to make four kickass portfolio pieces over four months that will help you snag great jobs, grow your art and learn in a fun, relaxed way, all for the same price as a weekly latte. Find five reasons you’ll love Bootcamp here. Be sure to share your work and use #MATSprep on Instagram so we can see what you do! For today’s #MATSprep we’re going to be focusing on color, because color is incredibly important in your work. I always emphasize how color is so key: it can absolutely make or break when getting a job from an art director. So in this #MATSprep I’m going to help you make a fabulous color palette. Today I want you to go around your house or apartment or studio and gather up


monetize weirdness Make Art That Sells #MATSPREP DAY Three: Your 2019 CUP of dreams

#MATSPREP DAY Three: Your 2019 CUP of dreams

You’ve written on each cup on your page, and learned some things about yourself. There’s something about working pictorially that may help you get clarity. I’m guessing that you’re probably a visual learner (duh!) and that by making a drawing, you may have made some discoveries about what you want for your future. Today, pick one of your favorite cups and make it a whole big picture. Add ‘2019’ to the page, and any other words or drawings you like!  Maybe it’s simply the cup and ‘2019’ on a page. Maybe you are drinking from the cup, or mixing up a cake mix in the cup/bowl…draw a picture of the cup any way you like! “But Lilla”, you say, “How can I pick just one?” I’m literally smiling as I write this because I know, as a creative person, you have a million things you want to do. But for now, pick one and make it a page.


be you Make Art That Sells #MATSPREP DAY TWO: Your cup runneth over

#MATSPREP DAY TWO: Your cup runneth over

Cups, containers, vases, mugs. Cat cup by Helen Dardik and blue floral travel mug by Carolyn Gavin  There’s something really precious about cups. What do you think of cups? Did you enjoy drawing a page of cups? (Remember, they can be any kind of vessel. I’m just calling them cups for shorthand.) The guts of a career is the dream. The thing that will keep you motivated and passionate—through thick and thin—is if the work comes from your very special dream. What do we mean by a dream? A dream is a vision for your future that makes you happy.  Yes, your career will evolve—that’s the fun of it—but for now, start where you are right now. In our MBA (Money BadAss) course, brilliant entrepreneurs Beth Kempton and Lilla Rogers will guide you to create your brand, your look, and to think about who you want to appeal to. This MATS Prep that you’re working on is my sneaky secret trick to help you prepare